Google

Google Fights Bay Area Housing Prices With Pre-Fab Housing (siliconvalley.com) 302

An anonymous reader quotes the Bay Area Newsgroup: With rental costs skyrocketing and homes out of reach for many, Google has hit on a solution that may help it attract workers to the crushingly expensive Bay Area. The tech giant plans to buy 300 units of modular housing to serve as temporary employee accommodations on its planned "Bay View" campus at NASA's Moffett Field, according to a source familiar with the plan. Experts heralded the move as not only good for Google, but as a potential template for others to follow as the high cost of construction combined with expensive real estate make affordable housing hard to come by... Modular housing has the potential to be "a real game changer" for the Bay Area housing crunch, said Matt Regan, senior vice-president of public policy at the Bay Area Council, a business group of which Google is a member...

The Bay Area boasts many sites suitable for modular rental housing, undeveloped so far largely because the cost of traditional building is too high for the rent the facilities could generate, Regan said. With prefab housing costing up to 50 percent less, "all of a sudden sites like that become economically feasible to develop," Regan said.

Transportation

Auto Makers Threatened By Both Tech Company Autos And Ridesharing (caranddriver.com) 115

An anonymous reader quotes Car and Driver: For automakers, the first bit of bad news is that people seem quite receptive to buying a vehicle from a tech brand such as Apple or Google, according to Capgemini's 17th Cars Online report, which surveyed some 8000 consumers in eight countries... Consumer interest in buying cars from tech brands has grown from 49 percent in its 2015 study to 57 percent in the latest report... There is also the growing popularity of ride-sharing services offered by the likes of Uber and Lyft. Fewer people will feel the need to have their own car if it's easy and inexpensive to order up a cab on their smartphones. Capgemini's survey found that 34 percent of car buyers see ride sharing and related services as a genuine alternative to owning a vehicle.

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