DEAL: For $25 - Add A Second Phone Number To Your Smartphone for life! Use promo code SLASHDOT25. Also, Slashdot's Facebook page has a chat bot now. Message it for stories and more. Check out the new SourceForge HTML5 internet speed test! ×
Printer

Why You Should Care About the Supreme Court Case On Toner Cartridges (consumerist.com) 189

rmdingler quotes a report from Consumerist: A corporate squabble over printer toner cartridges doesn't sound particularly glamorous, and the phrase "patent exhaustion" is probably already causing your eyes to glaze over. However, these otherwise boring topics are the crux of a Supreme Court case that will answer a question with far-reaching impact for all consumers: Can a company that sold you something use its patent on that product to control how you choose to use after you buy it? The case in question is Impression Products, Inc v Lexmark International, Inc, came before the nation's highest court on Tuesday. Here's the background: Lexmark makes printers. Printers need toner in order to print, and Lexmark also happens to sell toner. Then there's Impression Products, a third-party company makes and refills toner cartridges for use in printers, including Lexmark's. Lexmark, however, doesn't want that; if you use third-party toner cartridges, that's money that Lexmark doesn't make. So it sued, which brings us to the legal chain that ended up at the Supreme Court. In an effort to keep others from getting a piece of that sweet toner revenue, Lexmark turned to its patents: The company began selling printer cartridges with a notice on the package forbidding reuse or transfer to third parties. Then, when a third-party -- like Impression -- came around reselling or recycling the cartridges, Lexmark could accuse them of patent infringement. So far the courts have sided with Lexmark, ruling that Impression was using Lexmark's patented technology in an unauthorized way. The Supreme Court is Impression's last avenue of appeal. The question before the Supreme Court isn't one of "can Lexmark patent this?" Because Lexmark can, and has. The question is, rather: Can patent exhaustion still be a thing, or does the original manufacturer get to keep having the final say in what you and others can do with the product? Kate Cox notes via Consumerist that the Supreme Court ruling is still likely months away. However, she has provided a link to the transcript of this week's oral arguments (PDF) in her report and has dissected it to see which way the justices are leaning on the issue.
Bitcoin

Venezuelan Developers Are Using Bitcoin, Rare Pepe Trading Cards To Fight Against a Dismal Economy (cryptoinsider.com) 85

According to Crypto Insider, Venezuelan developers have been selling "rare pepes" -- trading cards that contain unique illustrations and photoshops of the character Pepe the Frog. While the trading cards started out as nothing more than a joke, many of them have been traded for thousands of dollars on the Counterparty platform, which is built on top of Bitcoin, and have provided a way for many developers to sustain themselves in Venezuela's poor economy. From the report: The basic idea behind the issuance of rare pepes on top of the Counterparty platform is that it enables scarcity in a digital world. Each rare pepe card is linked to a little bit of bitcoin through a practice known as coin coloring. Whoever owns the private keys associated with the address where the bitcoins that represent a specific rare pepe card is located is the one who owns that particular trading card. Now, a group of developers in Venezuela are building games similar to Hearthstone and Pokemon where the rare pepe trading cards will play an integral role. If you go to rarepepe.party right now, you're mainly presented with a video of what the first game based on the Rare Pepe digital trading cards will look like. The concept is similar to Hearthstone or Magic: The Gathering where players essentially do battle with their opponents via characters on trading cards, which have specific stats and features. In this case, the characters are various rare pepes. With many rare pepes already released (you can view them in the official rare pepe directory), the developers behind Rare Pepe Party are attempting to provide a use case for these new trading cards. While some rare pepe cards already have stats on them, the developer who chatted with Crypto Insider says those stats may not mean much when it's time to play the game. While rare pepes are nothing more than fun and games for much of the developed world, they're a matter of survival in Venezuela. "We're based in Venezuela, and our business has been saved by bitcoin many times," said the developer. The developer claims roughly 80 percent of the offices around the area where Rare Pepe Party is being developed have shut down over the past year. The biggest businesses on their street have also dropped as much as 90 percent of their employees.
Businesses

South Korea Finds Qualcomm Prevented Samsung From Selling Its Exynos Processors (digitaltrends.com) 12

According to the South Korea Trade Commission (SKTC), Qualcomm prevented Samsung from selling its Exynos processors to various third-party phone manufacturers. "The Commission's report claims that Qualcomm abused its standard-essential patents -- which define technical standards like Wi-Fi and 4G -- to prevent Samsung from selling its modems, integrated processors, and other chips to smartphone makers like LG, Huawei, Xiaomi, and others," reports Digital Trends. "The Commission reportedly threatened to file suit against Samsung, which had agreed to license the patents for an undisclosed sum, if the South Korean electronics maker began competing against it in the mobile market." From the report: That bullying ran afoul of the South Korea Trade Commission's rules, which require that standard-essential patents be licensed on fair, reasonable, and non-discriminatory (FRAND) terms. "Samsung Electronics has been blocked from selling its modem chips to other smartphone manufacturers due to a license deal it signed with Qualcomm," the commissioners wrote. The report provides legal justification for the $853 million fine the SKTC placed on Qualcomm in December for "anti-competitive practices." Qualcomm intends to appeal. "[We] strongly disagree with the KFTC's announced decision, which Qualcomm believes is inconsistent with the facts and the law, reflects a flawed process, and represents a violation of due process rights owed American companies" under an applicable agreement between the U.S. and South Korea.
Patents

Judge: eBay Can't Be Sued Over Seller Accused of Patent Infringement (arstechnica.com) 35

An anonymous reader quotes a report from Ars Technica: It's game over for an Alabama man who claims his patent on "Carpenter Bee Traps" is being infringed by competing products on eBay. Robert Blazer filed his lawsuit in 2015, saying that his U.S. Patent No. 8,375,624 was being infringed by a variety of products being sold on eBay. Blazer believed the online sales platform should have to pay him damages for infringing his patent. A patent can be infringed when someone sells or "offers to sell" a patented invention. At first, Blazer went through eBay's official channels for reporting infringement, filing a "Notice of Claimed Infringement," or NOCI. At that point, his patent hadn't even been issued yet and was still a pending application, so eBay told him to get back in touch if his patent was granted. On February 19, 2013, Blazer got his patent and ultimately sent multiple NOCI forms to eBay. However, eBay wouldn't take down any items, in keeping with its policy of responding to court orders of infringement and not mere allegations of infringement. In 2015, Blazer sued, saying that eBay had directly infringed his patent and also "induced" others to infringe. That lawsuit can't move forward, following an opinion (PDF) published this week by U.S. District Judge Karon Bowdre. The judge found that eBay lacked any knowledge of actual infringement and rejected Blazer's argument that eBay was "willfully blind" to infringement of Blazer's patent. The opinion was first reported yesterday by The Recorder (registration required).
Businesses

Uber Manager Told Female Engineer That 'Sexism is Systemic in Tech' (theguardian.com) 243

Sam Levin, writing for The Guardian: Uber is facing yet another discrimination scandal after a manager who was recruiting a female engineer defended the company by saying "sexism is systemic in tech." On 14 March, an engineering manager at Uber tried to recruit Kamilah Taylor, a senior software engineer at another Silicon Valley company, for a developer position at the San Francisco ride-hailing startup, which is struggling to recover from a major sexual harassment controversy. Taylor, who provided copies of her LinkedIn messages with the Guardian, responded by saying: "In light of Uber's questionable business practices and sexism, I have no interest in joining." Taylor was stunned by the reply she received from Uber. The manager, who is a woman, wrote: "I understand your concern. I just want to say that sexism is systemic in tech and other industries. I've met some of the most inspiring people here."
Businesses

App That Lets People Make Personalized Emojis Is the Fastest Growing App In Past Two Years (axios.com) 36

From a report on Axios: Bitmoji is the fastest-growing app in America, per comScore, with a more than 5000 percent increase in monthly unique visitors over the past two years. E-commerce apps OfferUp and Letgo are the 2nd and 3rd fastest-growing apps. The findings from comScore's latest study highlight three of the fastest-growing mobile market trends:

E-commerce: Letgo (3), OfferUp (2), Flipp (4), Venmo (5) and Wish (7), are facilitating real-world marketplace transactions.

Travel: Uber (6), Waze (8) and Lyft (9) all help users travel from one point to another via auto.

Social connectivity: Tinder (10), Bitmoji (1) and GroupMe (11) all facilitate gatherings and social interaction.
FastCompany wrote a profile of Bitmoji and why so many people seem to be a big fan of it.
Businesses

Amazon Wins $1.5 Billion Tax Dispute Over IRS (reuters.com) 76

Amazon.com on Thursday won a more than $1.5 billion tax dispute with the Internal Revenue Service over transactions involving a Luxembourg unit more than a decade ago. From a report: Judge Albert Lauber of the U.S. Tax Court rejected a variety of IRS arguments, and found that on several occasions the agency abused its discretion, or acted arbitrarily or capriciously. Amazon's ultimate tax liability from the decision was not immediately clear. The world's largest online retailer has said the case involved transactions in 2005 and 2006, and could boost its federal tax bill by $1.5 billion plus interest. It also said a loss could add "significant" tax liabilities in later years. Amazon made just $2.37 billion of profit in 2016, four times what it made in the four prior years combined, on revenue of $136 billion.
Transportation

Red-Light Camera Grace Period Goes From 0.1 To 0.3 Seconds, Chicago To Lose $17 Million (arstechnica.com) 245

The Chicago Department of Transportation announced a new policy earlier this week that will increase the "grace period" -- the time between when a traffic light turns red to when a ticket is automatically issued. The decision has been made to increase the time from 0.1 seconds to 0.3 seconds, following recommendations part of a recent study of its red-light cameras. Ars Technica reports: This will bring the Windy City in line with other American metropolises, including New York City and Philadelphia. In a statement, the city agency said that this increase would "maintain the safety benefits of the program while ensuring the program's fairness." On Tuesday, the Chicago Tribune reported that the city would lose $17 million in revenue this year alone as a result of the expanded grace period. Michael Claffey, a CDOT spokesman, confirmed that figure to Ars. "We want to emphasize that extending this enforcement threshold is not an invitation to drivers to try to beat the red light," CDOT Commissioner Rebekah Scheinfeld also said in the statement. "By accepting the recommendation of the academic team, we are giving the benefit of the doubt to well-intentioned drivers while remaining focused on the most reckless behaviors."
Twitter

Twitter Considers Premium Version After 11 Years As a Free Service (reuters.com) 84

Twitter is considering whether or not to build a premium version of its site for select users. It's unclear what the cost would be at this time, but it's very possible it could be in the form of a subscription. Reuters reports: Like most other social media companies, Twitter since its founding 11 years ago has focused on building a huge user base for a free service supported by advertising. Last month it reported it had 319 million users worldwide. Twitter is conducting a survey "to assess the interest in a new, more enhanced version of Tweetdeck," which is an existing tool that helps users navigate the network, spokeswoman Brielle Villablanca said in a statement on Thursday. She went on: "We regularly conduct user research to gather feedback about people's Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make Tweetdeck even more valuable for professionals." There was no indication that Twitter was considering charging fees from all its users. Word of the survey had earlier leaked on Twitter, where a journalist affiliated with the New York Times posted screenshots of what a premium version of Tweetdeck could look like. That version could include "more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker," according to one of the screenshots posted on the account @andrewtavani.
Canada

Canada To Tax Ride-Sharing Providers Like Uber (www.cbc.ca) 67

Canadian Prime Minister Justin Trudeau and his government announced plans to tax ride-sharing providers like Uber for the first time. According to CBC, the latest consumer tax changes included in Wednesday's federal budget "will add to the cost of Uber rides while ending a public-transit credit." The idea behind the decision is to "help level the playing field and create tax fairness." From the report: The proposed levy on Uber and other ride-hailing services would for the first time impose GST/HST on fares, in the same way they are charged on traditional taxi services. The change will broaden the definition of a taxi business to ensure Uber and other web-based ride-hailing services are required to charge and remit GST/HST, adding to the cost of each trip. The effect on federal revenues will be modest, just $3 million in additional revenue in 2017-18, but the budget suggests the measure is to help level the playing field and create tax fairness. The non-refundable public transit tax credit -- a so-called boutique tax credit introduced by the previous Conservative government -- will be phased out on July 1. The credit enabled public transit users to apply 15 per cent of their eligible expenses on monthly passes and other fares toward reducing the amount of tax they owe. Ending that tax break is expected to save Ottawa more than $200 million a year. Of course, Uber Canada isn't so fond of the idea, calling it a "tax on innovation" that would hurt Uber drivers and users. The company said in a statement: "At a time when Canadians spend far too much time stuck in traffic -- and people should be encouraged to leave their cars at home, take public transit, and share rides -- we should be supporting policies that make sustainable transportation more affordable, not more expensive. Federal tax laws already offer small business owners a break on collecting sales tax, but unfairly exclude taxi drivers. The best way to support taxi drivers and level the playing field is to extend the same exemption to them."
Businesses

The Compulsive Patent Hoarding Disorder (thehindu.com) 38

An anonymous reader shares an article: It takes money to make money. CSIR-Tech, the commercialisation arm of the Council of Scientific and Industrial Research (CSIR), realised this the hard way when it had to shut down its operations for lack of funds. CSIR has filed more than 13,000 patents -- 4,500 in India and 8,800 abroad -- at a cost of $7.6 million over the last three years. Across years, that's a lot of taxpayers' money, which in turn means that the closing of CSIR-Tech is a tacit admission that its work has been an expensive mistake -- a mistake that we tax-paying citizens have paid for. Recently, CSIR's Director-General Girish Sahni claimed that most of CSIR's patents were "bio-data patents", filed solely to enhance the value of a scientist's resume and that the extensive expenditure of public funds spent in filing and maintaining patents was unviable. CSIR claims to have licensed a percentage of its patents, but has so far failed to show any revenue earned from the licences. This compulsive hoarding of patents has come at a huge cost. If CSIR-Tech was privately run, it would have been shut down long ago. Acquiring Intellectual Property Rights (IPR) comes out of our blind adherence to the idea of patenting as an index of innovation. The private sector commercializes patents through the licensing of technology and the sale of patented products to recover the money spent in R&D. But when the funds for R&D come from public sources, mimicking the private sector may not be the best option.
Businesses

Studios Flirt With Offering Movies Early in Home for $30 (variety.com) 127

It looks like Hollywood studios are not kidding around the concept of making the movies available in the home mere weeks after their theatrical debuts. Variety has a new report this week that claims that six out of seven Hollywood studios are in discussions. From the report: However, the companies, particularly Fox and Warner Bros., are showing greater flexibility about timing. Initially, Warner Bros. CEO Kevin Tsujihara had kicked off negotiations with exhibitors by offering to cut them in on a percentage of digital revenues if they agreed to let them debut films on-demand for $50 a rental some 17 days after they opened. Currently, most major movies are only made available to rent some 90 days after their release. Some studios offer films for sale electronically roughly 70 days after their bow in theaters. Other studios, particularly Fox and Universal, felt that $50 was too steep a price to ask consumers to pay. They are now trying to get exhibitors to agree to a plan that would involve a lower priced premium on-demand option that was made available at a slightly later date, according to three studio insiders and two exhibition insiders. Fox and Warner Bros., for instance, are considering making films available between 30 to 45 days after their opening, but at $30 a rental, a price they believe won't give customers sticker shock. Universal, which is seen as being the most aggressive negotiator in these talks, would like the home entertainment debut to remain in the 20-day range.
Movies

18 To 24-Year-Olds Are Hitting the Big Screen at Lower Rates (fastcompany.com) 222

An anonymous reader shares a report: For data and movie geeks, the MPAA's latest "Theatrical Market Statistics" report is a wealth of information about the health of the movie business. The big picture: 246 million people went to the movies in the United States and Canada last year, a 2% increase from the year before. But dig into the trends and things start to get a little more interesting. For instance, looking at per capita attendance broken down by age group shows 18- to 24-year-olds are hitting the big screen at lower rates than they were in 2012, although they saw an uptick last year.
Businesses

The Gig Economy Celebrates Working Yourself to Death (newyorker.com) 469

Writing for The New Yorker, Jia Tolentino documents stories of several people -- a nine-month pregnant Lyft driver, for instance -- who contribute to companies that work on the model of gig economy. Through these tales, Tolentino underscores an increasingly growing pattern in the Silicon Valley (and elsewhere) where companies offer hard-labor contracts to people, pay them peanuts (with little liabilities), and yet find a reason to celebrate their business and encourage more to come onboard. From the article: Fiverr, which had raised a hundred and ten million dollars in venture capital by November, 2015, has more about the "In Doers We Trust" campaign on its Web site. In one video, a peppy female voice-over urges "doers" to "always be available," to think about beating "the trust-fund kids," and to pitch themselves to everyone they see, including their dentist. A Fiverr press release about "In Doers We Trust" states, "The campaign positions Fiverr to seize today's emerging zeitgeist of entrepreneurial flexibility, rapid experimentation, and doing more with less. It pushes against bureaucratic overthinking, analysis-paralysis, and excessive whiteboarding." This is the jargon through which the essentially cannibalistic nature of the gig economy is dressed up as an aesthetic. No one wants to eat coffee for lunch or go on a bender of sleep deprivation -- or answer a call from a client while having sex, as recommended in the video. It's a stretch to feel cheerful at all about the Fiverr marketplace, perusing the thousands of listings of people who will record any song, make any happy-birthday video, or design any book cover for five dollars. I'd guess that plenty of the people who advertise services on Fiverr would accept some "whiteboarding" in exchange for employer-sponsored health insurance. At the root of this is the American obsession with self-reliance, which makes it more acceptable to applaud an individual for working himself to death than to argue that an individual working himself to death is evidence of a flawed economic system. The contrast between the gig economy's rhetoric (everyone is always connecting, having fun, and killing it!) and the conditions that allow it to exist (a lack of dependable employment that pays a living wage) makes this kink in our thinking especially clear.
Mars

SpaceX Disappointed In Lack of NASA Mars Funding; Starts Looking For Landing Sites For Its Own Mars Missions 102

frank249 writes: Elon Musk says that the new NASA authorization legislation "changes almost nothing about what NASA is doing. Existing programs stay in place and there is no added funding for Mars." From a report via Ars Technica: "Musk is absolutely correct on two counts. First, an 'authorization' bill does not provide funding. That comes from appropriations committees. Secondly, while Congress has been interested in building rockets and spacecraft, it is far less interested in investing in the kinds of technology and research that would actually enable a full-fledged Mars exploration program." In other news, SpaceNews reports that "SpaceX has been working with NASA to identify potential landing sites on Mars for both its Red Dragon spacecraft (starting in 2020) and future human missions." From the report: "Paul Wooster of SpaceX said the company, working with scientists at NASA's Jet Propulsion Laboratory and elsewhere, had identified several potential landing sites, including one that looks particularly promising -- Arcadia Planitia. Those landing sites are of particular interest, he said, for SpaceX's long-term vision of establishing a human settlement on Mars, but he said the company wouldn't rule out sending Red Dragon spacecraft elsewhere on the planet to serve other customers. 'We're quite open to making use of this platform to take various payloads to other locations as well,' he said. 'We're really looking to turn this into a steady cadence, where we're sending Dragons to Mars on basically every opportunity.' The Red Dragon spacecraft, he said, could carry about one ton of useful payload to Mars, with options for those payloads to remain in the capsule after landing or be deployed on the surface. 'SpaceX is a transportation company,' he said. 'We transport cargo to the space station, we deliver payloads to orbit, so we're very happy to deliver payloads to Mars.'" Fans of the book/movie "The Martian" would be happy if SpaceX does select Arcadia Planitia for their first landing site as that was the landing site of the Ares 3.
Businesses

A Lithuanian Phisher Tricked Two Big US Tech Companies Into Wiring Him $100 Million (theverge.com) 129

According to a recent indictment from the U.S. Department of Justice, a 48-year-old Lithuanian scammer named Evaldas Rimasauskas managed to trick two American technology companies into wiring him $100 million. He was able to perform this feat "by masquerading as a prominent Asian hardware manufacturer," reports The Verge, citing court documents, "and tricking employees into depositing tens of millions of dollars into bank accounts in Latvia, Cyprus, and numerous other countries." From the report: What makes this remarkable is not Rimasauskas' particular phishing scam, which sounds rather standard in the grand scheme of wire fraud and cybersecurity exploits. Rather, it's the amount of money he managed to score and the industry from which he stole it. The indictment specifically describes the companies in vague terms. The first company is "multinational technology company, specializing in internet-related services and products, with headquarters in the United States," the documents read. The second company is a "multinational corporation providing online social media and networking services." Both apparently worked with the same "Asia-based manufacturer of computer hardware," a supplier that the documents indicate was founded some time in the late '80s. What's more important is that representatives at both companies with the power to wire vast sums of money were still tricked by fraudulent email accounts. Rimasauskas even went so far as to create fake contracts on forged company letterhead, fake bank invoices, and various other official-looking documents to convince employees of the two companies to send him money. Rimasauskas has been charged with one count of wire fraud, three counts of money laundering, and aggravated identity theft. In other words, he faces serious prison time of convicted -- each charge of wire fraud and laundering carries a max sentence of 20 years. The court documents don't reveal the names of the two companies. Though, one could surely think of a few candidates that would fit the descriptions provided in the court documents.
AT&T

17,000 AT&T Workers Go On Strike In California and Nevada (fortune.com) 166

An anonymous reader quotes a report from Fortune: Approximately 17,000 workers in AT&T's traditional wired telephone business in California and Nevada walked out on strike on Wednesday, marking the most serious labor action against the carrier in years. The walkout -- formally known as a grievance strike -- occurred after AT&T changed the work assignments of some of the technicians and call center employees in the group, the Communications Workers of America union said. The union would not say how long the strike might last. A contract covering the group expired last year and there has been little progress in negotiations over sticking points like the outsourcing of call center jobs overseas, stagnant pay, and rising health care costs. The union said it planned to file an unfair labor charge with the National Labor Relations Board over the work assignment changes. "A walkout is not in anybody's best interest and it's unfortunate that the union chose to do that," an AT&T spokesman told Fortune. "We're engaged in discussion with the union to get these employees back to work as soon as possible."
Microsoft

Microsoft's Edge Was Most Hacked Browser At Pwn2Own 2017, While Chrome Remained Unhackable (tomshardware.com) 144

At the Pwn2Own 2017 hacking event, Microsoft's Edge browser proved itself to be the least secure browser at the event, after it was hacked no less than five times. Google's Chrome browser, on the other hand, remained unhackable during the contest. Tom's Hardware reports: On the first day, Team Ether (Tencent Security) was the first to hack Edge through an arbitrary write in the Chakra JavaScript engine. The team also used a logic bug in the sandbox to escape that, as well. The team got an $80,000 prize for this exploit. On the second day, the Edge browser was attacked fast and furious by multiple teams. However, one was disqualified for using a vulnerability that was disclosed the previous day. (The teams at Pwn2Own are supposed to only use zero-day vulnerabilities that are unknown to the vendor. Two other teams withdrew their entries against Edge. However, Team Lance (Tencent Security) successfully exploited Microsoft's browser using a use-after-free (UAF) vulnerability in Chakra, and then another UAF bug in the Windows kernel to elevate system privileges. The exploit got the team $55,000. Team Sniper (Tencent Security) also exploited Edge and the Windows kernel using similar techniques, which gained this team the same amount of money, as well. The most impressive exploit by far, and also a first for Pwn2Own, was a virtual machine escape through an Edge flaw by a security team from "360 Security." The team leveraged a heap overflow bug in Edge, a type confusion in the Windows kernel, and an uninitialized buffer in VMware Workstation for a complete virtual machine escape. The team hacked its way in via the Edge browser, through the guest Windows OS, through the VM, all the way to the host operating system. This impressive chained-exploit gained the 360 Security team $105,000. The fifth exploit against Edge was done by Richard Zhu, who used two UAF bugs--one in Edge and one in a Windows kernel buffer overflow--to complete the hack. The attack gained Zhu $55,000. At last year's Pwn2Own 2016, Edge proved to be more secure than Internet Explorer and Safari, but it still ended up getting hacked twice. Chrome was only partially hacked once, notes Tom's Hardware.
Advertising

Google Wants To Create Promotions That Aren't Ads For Its Voice-Controlled Assistant (businessinsider.in) 49

Earlier this month, some Google Home users noticed what appeared to be audio ads for Disney's "Beauty and the Beast" movie. After some intense backlash, the company released a statement claiming that the ad was not an ad, but that it was simply "timely content" that Disney didn't pay for. Google's UK director of agencies, Matt Bush, has since spoken out about the company's plans with advertising via the voice-controlled Assistant. Business Insider reports: Bush explained Google isn't looking to offer brand integrations in voice for the time being, since it didn't have enough data to come up with an ad product that adds value for consumers. "We want businesses to have a phenomenal mobile experience and then building on that have a phenomenal voice experience," Bush told Business Insider at Advertising Week Europe. "That might not be, in the early instances, anything that has to do with commercials at all. It might just be something something that adds value to the consumer without needing to be commercialized." Bush explained that the consumer experience with voice is very different from that of text search because the use cases for voice navigation differ depending on the device the function is used on and the context the user finds themselves in. "We don't want to start putting in commercial opportunities that we think users don't want to interact with," Bush said "We don't want anything to come in-between the user and their access to the information they're actually looking for. If a brand can add value in that space, fantastic." Bush cited mobile search ads as successful executions of using context and personal user insights, but voice promotions are unlikely to take the same form. "It's unlikely to be what you see from search as it currently stands, where you might have three or four ads as the top results of a search," he said.
Cellphones

Wells Fargo: All ATMs Will Take Phone Codes, Not Just Cards (go.com) 71

Given the prevalence of smartphones nowadays, Wells Fargo has announced plans to upgrade all 13,000 of its ATMs next week to allow customers to access their money using their cellphones instead of traditional bank cards. Wells Fargo would be the first to upgrade all of its ATMs with the feature across the United States. ABC News reports: To access their money, customers would get unique eight-digit codes from their Wells Fargo smartphone app, and enter the code into the ATM along with their PIN number. The machines will still accept debit cards as well. One limitation of the one-time code, though, is that it won't work on the secure doors that many branches have for non-business hours that require a customer to swipe an ATM or debit card to gain entry. Wells Fargo said those secure doors are found at a small percentage of branches, mostly in major metropolitan areas like New York City or Chicago. Wells said it plans to roll out another upgrade to its ATMs later this year, which will allow customers to access the ATMs by holding their smartphones up to a reader on the machine, instead of entering the eight-digit code. It would be similar to using Apple Pay or Samsung Pay, the bank said.

Slashdot Top Deals