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Technology

High Tech Shopping Carts Offer Discounts, Ads 413

An anonymous reader writes "'Imagine walking down a supermarket aisle and hearing a chime as you pass the peanut butter letting you know it's on sale. Or picture reading the local five-day weather forecast, checking the Dow Jones industrial average and finding a new chicken and rice recipe, all from your shopping basket. Souped up with a computer attachment, your shopping cart could become a know-it-all that gives you special discounts based on what you buy or provides news and information as you sail through grocery aisles.' Full story here, and the Cart manufacturer's site here. I might just have to warshop in Moraga today..."
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High Tech Shopping Carts Offer Discounts, Ads

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  • Grr..... (Score:5, Funny)

    by GeckoFood ( 585211 ) <geckofood@nosPAM.gmail.com> on Wednesday November 20, 2002 @01:10PM (#4716208) Journal
    The first time a shopping cart tells me that SPAM is on sale, I'm going to bludgeon a manager!
    • by tomhudson ( 43916 ) <barbara,hudson&barbara-hudson,com> on Wednesday November 20, 2002 @01:17PM (#4716283) Journal
      So, since they're wireless, what's to keep somebody from "war-shopping", skimming the info, and generating their own 100% discount coupons?

      I've already figured out how the bar codes worked at the local store, and, if I wasn't honest, I could alter the tickets that bottle refund machines give me to give back $10.00 on a 5 cent bottle.

      And no, the cashier would be none the wiser - she just would scan in the altered bar-code, in either scenario.

      • by beebware ( 149208 ) on Wednesday November 20, 2002 @01:31PM (#4716481) Homepage

        Proper barcodes shouldn't allow you to do that. The barcode "number" should only relate to a database entry which then should give information such as price/discount details. Barcodes do not (or should not) contain any pricing information of any sort (see how barcodes work [howstuffworks.com])

        In your scenerio, you should need to alter the barcode to reflect another database entry corresponding to the discount you are after (and I'm sure/hope the store doesn't sequentially allocate discount codes) AND get it past any fail safe systems the EPOS has in place ($0.05-$10.00: reject) AND hit on a discount code which at least slightly reflects the product description (say the discount voucher was for a bottle of shampoo and you just happen to hit on a $30.00 off champagne voucher - then the till-operator should spot the difference). Oh: don't forget the checksum at the end of the barcode as well.

        If you can get away with this as easily as you make out - well, that store is just about asking to be ripped off: so name it here so they can be Slashdotted in a physical sense (imagine loads of geeks hitting the same store chain with faked vouchers :) )

        • Re:Practical use!!! (Score:4, Interesting)

          by program21 ( 469995 ) on Wednesday November 20, 2002 @01:57PM (#4716766) Homepage Journal
          I used to work at a supermarket where it was all too easy to get away with something like that.
          There were coupons codes (4 digit, the bar code was 00000 0xxxx) for things like a BOGO shrimp ($12.99), free 1st birthday cake ($18), and so on. Plus there were lots of little ones, nothing as significant as that though, but they were sequential. One could make a night out of trying groups of codes, and in fact a few of us did.
          The funny part was that the system never checked to see if you actually had bought (rather, were buying) the item that the coupon was good for, and would take off the amount anyway.

          After I left, the store replaced it's backend system as part of a routine upgrade, and there were stricter controls over that, and also ways to be alerted when something odd was going on, so while it worked then, it's much harder to get away with now, at least for employees. I'm sure that any of us, as customers, could work something like that at another store where the cashiers have no idea.


          For those who don't know, BOGO = Buy One Get One, as in by one, get one free.

        • Re:Practical use!!! (Score:3, Interesting)

          by tomhudson ( 43916 )
          The system they use is that, for some bar codes, the first digits identify it as a bottle refund, and the last 4 digits are the amount of the refund. Really brain-dead system - not even a checksum.

          And, no, I'm not going to identify the stores involved. Hint: They're located in Canada.

    • Didn't we already cover this? Right after Minority Report came out (where they did this) I thought we had an article that said essentially "yes it's annoying as fsck and it's coming to a grocery store near you!"
    • Re:Grr..... (Score:3, Funny)

      by dalassa ( 204012 )
      I don't know if this is better worse than what a Kroger's in Durham, NC has. When you go near the vegatables a speaker plays rain noises. When you are near the eggs another speaker clucks and when you are near the meat a speaker moos. How is that supposed to make me buy stuff?
  • by tomhudson ( 43916 ) <barbara,hudson&barbara-hudson,com> on Wednesday November 20, 2002 @01:11PM (#4716220) Journal
    More stupid applications of hi-tech. I can see it now. The earplugs are chiming "buy me, and you wopn't have to listen to the stupid peanut butter anymore".

    • Yeah I can see that this has the potential of being a pain (advertisements constantly playing, like the TV's at Walmart)... Yet I can see some really useful applications.

      How about a built in scanner so you can see how much something costs or keep track of how much you are spending?

      Or a guide function showing you where a product is.
      • by aridhol ( 112307 ) <ka_lac@hotmail.com> on Wednesday November 20, 2002 @01:23PM (#4716366) Homepage Journal
        How about a built in scanner so you can see how much something costs or keep track of how much you are spending?
        Now there's a useful idea. Thing is, it won't happen. If you are shopping and you keep seeing this number counting up in front of you every time you put something in your basket, you'll subconsciously want to keep that number low. So you'll probably buy less than you would if the cost hits you all at once at the register.
        • by Eros ( 6631 )
          Here in Phoenix AZ at least this is in full effect at the local Costcos and Price Clubs (mass warehouse food, and various products companies).

          I can go inside. Insert my membership card into a display case and remove a portable electronic scanner to scan my own items. It gives me the last item's price and a total including tax. I can add and remove items easily. Once I'm done I return the scanner to the case and it prints a ticket with the total and a barcode. I go through an express checkout where my cart is weighed and ticket scanned. If the cart's weight is off they take the time to check the items. Otherwise I pay and go.

          Not to mention the local markets also have lanes where I can walk up to a scan station and scan everything myself. This allows one employee to monitor 4 scanning stations(that sit in the same space as 2) and allows me to not have my bread sitting under my milk.

          The only harm one could possibly see is that it reduces jobs.
      • How about a built in scanner so you can see how much something costs or keep track of how much you are spending?

        One of the supermarkets in the UK does something like this. Sainsbury's, I think. Even better, they trust you. You carry a barcode scanner with you (there's a holder for it on the trolley), and scan all the stuff you put in your trolley. It keeps a running total on it's screen, and at the check out you just hand over the reader. You need to be a member of their loyalty card scheme, and you do get random manual checks every so often, but it seems like a great queue saver.
        • A real time saver? What a piss-off. I WANT to talk to the pretty girl at the cash register. I'm probably the first person to actually talk to her as a human being since she's gone on-shift. Besides, since she's taking my money, I want at least a smile in return.

          Anyway, that's my policy with service people - since some of them are my friends off-hours too.

      • It's called a calculator. They're cheep, so this is not a particular barrier to "have nots". Or if you want to be REALLY high tech, you can use a palm pilot.

        C'mon people, how damned lazy do you have to be? If you need to track your money that closely, you can do it without the annoying crap. If you aren't already doing so, spoonfeeding it by placing it in the cart isn't likely to help.


  • The "cost per kill" of Hunting The Silver Buffalo just got higher.

  • the real reason (Score:5, Insightful)

    by dirvish ( 574948 ) <(dirvish) (at) (foundnews.com)> on Wednesday November 20, 2002 @01:12PM (#4716227) Homepage Journal
    The real purpose is customer tracking. The only reason stores are going to spend money on this kind of stuff is to better seperate customers from their money. If they can profile customers they can better market towards them.
    • Re:the real reason (Score:5, Insightful)

      by sjlutz ( 540312 ) on Wednesday November 20, 2002 @01:19PM (#4716313)
      And profiling customers is a bad thing? Here's my take on it:
      1) Advertising isn't going away, it's increasing, we are getting bombarded everywhere, now even in video game.

      2) Why not give enough information to the sellers so that they can give me offers that I might actually like?

      Example, if everytime I passed the Diaper isle, I was told about the sale on Pampers, I would ignore because I don't need diapers. Worse, it would become annoying. But if everytime I walked down the soda isle and was told Mountain Dew was on sale, I would buy it, even if I didn't need it, because we all know you can never have too much Dew.. For those privacy advocates out there, do you REALLY care that the managers of a supermarket know you buy a pack of pringles every shopping trip? Yes, I do care if the government wants to know, but not some store managers .
      • i don't care if the store manager knows if i buy a pack of pringles every trip. but i do care if the store manager sells that information to the makers pringles. or if he sells that information to the lays and they start sending me advertisements to get me to switch. i hate advertising, even if it's for something i use. all i want to know when i go to the store is the price of what i want to buy. i'll make my own decision on which product to buy.
      • by stratjakt ( 596332 ) on Wednesday November 20, 2002 @01:29PM (#4716460) Journal
        You don't care until the you get the wrong shopping cart, and it shrieks, at the top of it's digital lungs "HEY, BACKISSUES OF PLAYGIRL ARE ON SALE 2 FOR A DOLLAR WITH PURCHASE OF LARGE DRUM OF VASELINE"
      • Re:the real reason (Score:2, Interesting)

        by s.a.m ( 92412 )
        Actually my company had this idea a year and a half ago. We talked with American Express to team up with them about it. The idea was excellent and in fact we had the basic concept mapped out. Problem with it was we had no funding and resources to do this.

        The president and I sat down and worked out the simple logic for it and basically we really don't care what each individual was buying. Our software would determine that and we'd get trends etc, but no one person would ever know what an individual would buy. Unless you specifically asked to see that person's buying habbits.
      • Re:the real reason (Score:5, Insightful)

        by The Visiting Priest ( 21903 ) on Wednesday November 20, 2002 @01:33PM (#4716516)
        Yes, profiling customers is a bad thing (for the customer).

        You think that if you buy mountain dew frequently that they're going to give you a discount? Dream on. You'll more likely find out that mountain dew is the one beverage that you NEVER get a discount on.

        (But their competitors might start offering discounts on stuff you'd never drink in a million years)

      • by TheWickedKingJeremy ( 578077 ) on Wednesday November 20, 2002 @01:34PM (#4716520) Homepage
        There is no reason why buying preferences need to be stored indefinitely and associated with an individual.

        A better way of accomplishing this - if you are putting Gerber baby food in your cart, the computer will tell you that diapers are also on sale because the two items are linked in the store's database. Or, if you are buying the latest issue of Wired, the computer would automatically assume it would be pointless to tell this customer that condoms are on sale in aisle 12. ;)

        My point is that advertising can be better focused without having a huge, all-knowing database.
      • Re:the real reason (Score:5, Insightful)

        by ChaosDiscord ( 4913 ) on Wednesday November 20, 2002 @01:45PM (#4716640) Homepage Journal
        For those privacy advocates out there, do you REALLY care that the managers of a supermarket know you buy a pack of pringles every shopping trip?

        The problem isn't that the manager knows. The problem is that any number of "trusted" employees will know. One or more of employees may be willing to resell (or just give away) your information. Heck, for the right amount of money I'm sure the store will happily sell the information. I for one purchase personal hygiene and pharmacy products at my local supermarket. If I'm a politician trying to appease a rigid Catholic demographic, I might prefer that my political opponents not be able to prove that I purchase of condoms or birth control pills. I'd rather my health insurance didn't have the opportunity to analyze my buying habits of aspirin and antacids to decide if I've become too risky. Or even if my health insurance decides I buy too much junk food, my auto insurance decides that I buy too much alcohol. Or perhaps my opponent for a county board seat will get the information and claim, "Bob sure buys alot of alcohol, are you sure you want someone who buys that much alcohol on the board?" A potential employer might make collecting such information part of their check on me before hiring me.

        The probably isn't that the store knows. To the store I'm only interesting as a relatively anonymous consumer. The problem is that once the information is collected that it will become available to other people who may be interested in me personally. There is a serious risk of abuse. If government agents who have been specifically screened for security purposes occasionally decide to abuse the information (like Robert Hanseen [cnn.com], a few Michigan police [freep.com], amoung other cases), why should I trust the night shift manager at my local supermarket who hates his job at my local supermarket?

      • Its because of reasons like this [wired.com] and this [nytimes.com] and this [theregister.co.uk] that I don't want any sort of profit oriented organization or government collecting information about my lifestyle.
      • But if everytime I walked down the soda isle and was told Mountain Dew was on sale, I would buy it, even if I didn't need it, because we all know you can never have too much Dew.. For those privacy advocates out there, do you REALLY care that the managers of a supermarket know you buy a pack of pringles every shopping trip? Yes, I do care if the government wants to know, but not some store managers .

        Guess what Slick, the government wants to know:
        http://seattlepi.nwsource.com/opinion/96167_safi re 19.shtml

        And even if the governement wants to know, I don't want Safeway collecting information on my shopping habits and then selling that information to other companies. You may be willing to sell your privacy for a few cents off a can of soda, but I'm not willing to sell out so cheap.

        thx,
        eric
    • They mostly already track you in grocery stores. All the major chains I go to have Club Cards that give you little discounts for certain items, but you know the real reason is to track your buying habits.

      I don't think talking peanut butter is there to necessarily track you, but probably to just make you notice it. Sort of like all the stacks of things they put int he middle of the isles to get in your way. It's just so you'll look at it.
    • The real purpose is customer tracking. The only reason stores are going to spend money on this kind of stuff is to better seperate customers from their money. If they can profile customers they can better market towards them.

      That may be the only reason that has any real importance, but most of that information could be inferred from the checkout records. In any case, I tend to avoid stores that try to optimize for customer spending; Pack N Save, and Toys R Us spring immediately to mind, with their forced traipse through aisle of garbage before you are permitted to walk to the aisle that has what you really came in for.

      Actually my recent buying has been through online boutiques. The kids toys, clothing, etcetera that you can find in little online web pages goes way beyond the trash posing as products available in Babies R Us.

      • If they can afford to give you a special 10% 'discount' on peanut butter and still sell it at a profit, they're clearly not that keenly priced to start with. The shops which offer the best value for money will not have such special deals targeted at particular consumers, though they might offer volume discounts.
    • This sounds insufferably irritating. Grocery stores already have blinking LEDs to attract your attention to bright automatic coupon dispensers, giant ads plastered to the floor to direct you to Pepsi and Doritos, "Got Milk?" stickers on the bananas, ads plastered to the front of carts, video screens to infotain you while you wait in line, and ads on the receipt. Just let me shop in peace.
    • Re:the real reason (Score:5, Insightful)

      by 5KVGhost ( 208137 ) on Wednesday November 20, 2002 @01:35PM (#4716536)
      That's true, of course. But it's not necessarily a bad thing.

      Once upon a time, for example, everyone's shopping habits were "tracked" by the grocer behind the counter. He could easily gauge the buying habits of all his regular customers and make appropriate recommendations. The anonymity of the modern shopping experience is more of an accident than an expectation.
    • I stopped shopping Safeway when they abandoned print coupons in favor of the trackable discounts that are only available via their ID card, er I mean "membership" card.

      The benefit of the ID card is that, with testing, a store can raise its prices to just below the point where a majority of people stop buying. The bottom line is that if you use the card, you contribute to higher prices for everyone.

      I remain capable of looking at the in-store sales tags that are placed next to, or on top of, the existing shelf price tags. I don't need or want a talking shopping cart, nor do I want everyone else's carts creating noise pollution.
  • by MongooseCN ( 139203 ) on Wednesday November 20, 2002 @01:13PM (#4716240) Homepage
    This gives the side benefit of getting homeless people online.
    • by _ph1ux_ ( 216706 ) on Wednesday November 20, 2002 @01:39PM (#4716575)
      back in '99 when all the VC money was flying to anyone with a pulse I tried to start eHobo.com

      This was where you could go and get accessories for your carts, get corporate sponsored cardboard housing etc...

      We would sell luxury collapsable cardboard condos, a tow strap for your shopping cart that you wore like a backpack (which allowed for hands free mobility!)

      for some reason - I couldnt get funding.
  • Is something like this really worth it for the consumer? If a grocery store purchases these to replace thier current fleet of shopping carts than perhaps they will have to raise thier prices on their products to account for the price of all those carts. So when you go down the aisle and you see that the peanut butter is on sale, are you really saving money or is the sale price the same price that it used to be before they purchased all those carts?

  • Pleeeeeeze. (Score:2, Insightful)

    by AyeRoxor! ( 471669 )
    I remember when Kash n Karry (a redneck we-cant-spell-isnt-it-cute) chain in Florida tried to put simple calculators in the plastic cover of the cart's pushbar. They lasted about a month. Good luck with these. The rain, the abuse, the kids in the kidseats. They had better be solid steel.
  • Why? (Score:3, Interesting)

    by kaosrain ( 543532 ) <{root} {at} {kaosrain.com}> on Wednesday November 20, 2002 @01:15PM (#4716267) Homepage
    Why would I want this? I know better than any shopping cart what I tend to buy, and even more important, what I need to buy on a particular day. If I am buying peanut butter, then of course I will go to the correct aisle, and will be able to see the signs that say that a particular item is on sale. I don't see any benefit in this, at least for the consumer.
  • I don't use a trolly, or a basket. I just go in, pick up what I need, and pay for it. Since I always use the express line, I'm never buying more than I can carry anyway.
  • Marketing annoys me greatly. I've ranted about it many times for various reasons. In particular a shopping cart that tells me what's on sale won't impress me.

    When I go through a store, I never buy things in cans. They taste bad. Only fresh veggies. I buy chicken, pork, and steak based on the size of the package, not how much it costs. In short, my tastes and buying criteria are sufficiently different from the other shoppers' so that any talking shopping cart will be always suggesting things that I would never buy.
  • What I'd like... (Score:4, Interesting)

    by Kraegar ( 565221 ) on Wednesday November 20, 2002 @01:17PM (#4716293)
    Is a shopping cart with a UPC Reader located on it, so I can keep track of my spending as I shop. Scan the item as I put it in the cart, and it keeps a running total.
    Of course, it'd need to be able to handle removing items, too. And customers would have to go into it knowing that their carts total does not guarantee a total at checkout. (otherwise stealing and overpricing would be way too common).
    • Re:What I'd like... (Score:2, Interesting)

      by mookoz ( 217805 )
      It's already out. Symbol Technologies has been testing the PSS (Portable Shopping System) at my neighborhood grocery store for a few weeks now.

      http://www.symbol.com/products/consumer_systems/co nsumer_pss_ls.html [symbol.com]

      It's a nifty system, you scan as you go and the screen keeps track of all your preferred shopper bonuses and shows a grand total for the purchase after tax and everything. To take an item off your bill you hit the minus key and scan the barcode again.

      When you're done shopping you hand the scanner back to the cashier and pay up. They do some spot checking once in a while to keep you honest, but I can still see some loopholes in the system.

      PS: The screen-on-cart idea was done a decade ago by a chicago company called VideOcart. They tanked spectacularly (and not just because yamhead Karl Denninger was on the staff)

    • Got a palm pilot? Get a PS-2 keyboard adaptor, a $5 cue-Cat on eBay, and write your own database.
      I once made one for a laptop, but just to dink around with the barcode reader. Yes, you need to enter the price/description of each new item. You'd also need to update prices when your market changes them.
      As others have already observed, the market makes fewer sales if the customer knows how much they're spending, so don't expect co-operation from the shop owners.
      --
  • I've seen what people do to those little coin deposit locks they *used* to put on shopping carts. That little bugger is as good as dead. (Especially considering how it stick up off of the handebar)

    When I first read the slashdot description, I imagined a flat panel dispaly mounted in the front of the cart, like the paper adds are now... and the content would change depending on where you are. That would be equally usefull and less likely to get destroyed.

    Either that, or turn the thing around nad put a videogame on it so te little brat sitting in the cart's seat has something to do besides cry :)

    Also... what about theft protection? Not that it would be usefull outside of the store, but people don't always steal stuff because they actually need it...
    =Smidge=
    • Here the safeways have locks on the wheels of the shopping carts. The cart has a sensor that is hooked up to GPS and when the cart leaves the parking lot- a big metal cover comes down into contact with one of the wheels and it wont roll any more.

      I guess if you want to pick it up and carry it you can still steal it but otherwise - it is immobile.

      .
      • Those things are a pain in the ass here (Winnipeg). The wheel with the lock on it always seems to lock up when I'm driving it. Nobody steals them 'cause it's damn near impossible to drive them in the store, I'd hate to see what happens when they lock.
  • by drxenos ( 573895 ) on Wednesday November 20, 2002 @01:18PM (#4716304)
    Great, now all I need is hi-tech underwear telling me when I need to change.
  • by _fuzz_ ( 111591 ) <meNO@SPAMdavedunkin.com> on Wednesday November 20, 2002 @01:18PM (#4716305) Homepage
    There were LCD displays on the carts and things on the end of each aisle, hanging from the ceiling, to tell the display what to show. As you entered each aisle, it would tell you what was on sale in that aisle. There was also a calculator on the thing. It only lasted a couple of months because people were so distracted looking at the display that they kept running into things.
    • Kroger had a pilot program for these at one of the stores near me, in the 90's.
      It was kind of nifty, but it didn't exactly change the shopping experience. I think they also wound up with people stealing the carts-- not sure exactly what use they'd get from a stolen cart computer, but whatever.

      Perhaps what the carts really need is a heads-up display. Or at least a "points" display on the existing LCD screens so that you can get credit for running into stuff. Bonus points if you trigger a "cleanup on aisle 4" announcement.

  • So if you shop with a list (ie you already know what you're going to buy), this will probably be more of an annoyance than convenience. If you are one of the 70% that the article claims buys on-the-fly, it may convince you the first couple of times. After that, you'll probably tune out the sound of the cart. Remember, your cart and everybody else's carts are all trying to get your attention. If there are five people in the aisle, and they pass the sale item at staggering times (or several different items), the computer will just become so much noise rather than a meaningful message.
  • (I worked for Safeway for about 7 years but left the industry about 2 years ago)

    These are cool ideas that will help businesses cater to their best customers. I don't see what is wrong with that. It is usually a minority of your customers that provide the majority of your business. Keeping them happy should definitely be a priority.

    Many of the ideas for the carts are very, very similar to what we we did w/the online shopping that Safeway offers. They've just moved the technology into the store- out of the browser. It is interesting to me that folks would not get so worked up about those things being in place when they are online- but get riled up when it is in the store.

    I would be interested in what they do to make the hardware durable.

    All Safeway stores already have wireless equipement and a LAN in the store. (we moved from token ring to ethernet here in AZ 5 or 6 years ago)

    Cool stuff I think.

    .
  • When I smash my big rusty shit-van into one at 52 miles an hour will it croak, "Body Work on sale at Dave's this week...helleep meeelee..."

    'Cause it's going to be open season on carts that try to sell me shit.

    Die, Squeek-Wheel, DIE!

  • I saw these at a grocery store called 'Schnooks' in Kansas City over 5 years ago. LCD touch screens on every shopping cart which tracked your location. They showed little animations of where to walk to find certain items and showed you the specials for the isle you were on. Don't remember it having local news though.

    If I remember correctly, there were little tracking beacons suspended from the ceiling. It was pretty cool then but it apparently never cought on. Can't imagine it will now, although I'm sure the technology is a hell of a lot cheaper.
  • Shopping carts are just too expencive, your average shopping cart now costs about $100. Granted they're tough, but if they get a proprietary company to do this it will cost at least $400 total per cart, and people do steal these.
  • What happens when those chimes start lighting up near embarassing items that sometimes need to be purchased? Or you look around, and everyone is staring at your cart while it announces discounts on Preparation H?
  • Hi,

    a few weeks ago there were such carts in a supermarket here in Kiel (Germany). You could see customer jump in surprise when those carts started babbling. After a short period of time the customers knew, which carts were equipped with such devices and avoided them. Soon all those carts were removed from the store.

    As i even dislike store clerks who try to talk to me unasked, i may not be the right person to judge this idea ;-). But if those carts become standard issue, my wire cutter would too.

    Yours, Martin

  • the clerk goes into the parking lot to collect the stray carts, he/she will really be making a beowulf cluster of these?
  • I can see all sorts of applications. Diet carts that will ring a bell each time you buy something not in your "allowed list", exposing you to fellowbuyers disapproving stares. Kid carts that will guide any K-12 through the most expensive and/or less healthy section of a supermarket. Spounsored carts, that will talk you to death into buying some products. The last idea can even be enhanced by having paid, add-free carts and free annoying talkative carts (think about many sites we all know). The possibilities are endless. The patience of the general public with novell ways to make them buy more, unfortunatelly, is also endless.
  • by jea6 ( 117959 ) on Wednesday November 20, 2002 @01:24PM (#4716388)
    ...in the past 100 years is not in making them computerized...it's been making them fun for kids [ausmartinternational.com]. My local supermarkets have this kind of kid-friendly cart. They are really great. If only more innovations addressed actual needs....
  • Imagine walking down a supermarket aisle and hearing a chime as you pass the peanut butter letting you know it's on sale.

    This is a silly idea - why would a chime tell me that the peanut butter is on sale. Let me consult the local SF writer and tell you how useless this would be:

    • Thousands and ringing chimes all over the place, from telephones to toilet buzzers, and queue whiners, radio static. What a bloody noisy place the supermarket of the future is!
    • Suppose we work out this detail. Let's carry on. So what is on sale on the shelf? It is the Planter's peanut butter. NO wait it's the goober's peanut butter. It's the peanut butter jelly. How would I know what gives a chime? Maybe I'll walk back and forth with the cart, figuring it all out.
    • And suppose we get past that and find the right item that's on sale. Is it really a sale, or is it just a marketing gimmick?
  • I get my codes from www.styleforfree.com www.webbuyingguide.com and www.currentcodes.com

    so I get my discounts, the browser gives me ads and stuff, and I get to sit on my duff and do it from home.

    They put the shopping cart in the browser, and I think i worked pretty well. But I putting the browser in the shopping cart? Why? Can't they track me well enough through my "Safeway Card"?
    They offer discounts so I use it...

    So lets see- cheaper tracking through discount cards. A computer that I can spill my starbucks on and break.

    Gee, it doesn't sound cost effective.
  • Unemployed Linux Hippes hack new high tech shopping carts.

    With the inclusion of GPS technology, carts are now able to inform thier current owners of vital information:

    "Mad Dog 20/20 now on sale at Ben's Liquor, 20th and Main"

    "Steam Grate opening available. Off street parking for cart. Cardboard box enclosure optional. Two blocks down, behind library. Ask for Crazy Tux."

  • walking down a supermarket aisle and hearing a chime as you pass the peanut butter letting you know it's on salewalking down a supermarket aisle and hearing a chime as you pass the peanut butter letting you know it's on sale

    Just imagine. What a wonderful world it would be! This is much better than that John Lennon song.
  • The Shaw's supermarket in my town has recently introduced shopping carts which carry a placard warning that they will "stop abruptly" and the wheels will lock if you take them outside "the yellow line." I'm very curious, but haven't had the courage to try pushing one past the yellow line to find out exactly what happens.

    One of the four wheels in encased in a plastic housing--very compact, only slightly larger than the other wheels. I imagine this contains the locking mechanism.

    Does anyone happen to know what the mechanism is or how it works?
  • by seanadams.com ( 463190 ) on Wednesday November 20, 2002 @01:28PM (#4716436) Homepage
    I just don't understand. There's all this bullshit in the grocery stores now to collect our personal information and track what we buy, and I don't hear ANYONE complaining.

    I used to shop at Albertson's because they were the one store in my area which didn't use the friggin savings cards. They actually advertised this. Now everyone's using the cards, and they're marketing it on TV like it's a good thing for us.

    Every time I go to the store, the clerk asks me if I have the card, and I politely say "no, can I use yours?" Sometimes they have a card sitting there, but more often than not, he'll interrogate me as to why I don't want a card. If forced to get a card, I'll either fill out phony information, or I'll check the box that says I don't want to give my info (if there is one). Then I conspicuously forget the card on the counter when I leave.

    One time, the clerk was being especially pushy about getting me to sign up for the card. The customer behind me overhead our conversation and butted in "personally, I like the savings." Meanwhile, people in the aisles on either side of me obediently furnished their cards, one after another, from their overstuffed purses and massive keychains. What the hell is wrong with you people?
    • Here's an idea. Tell the clerk you left it at home and they'll leave you alone. No one is forcing you to get one of these cards. It's not like their going to change the price just for you, and they can already tell what items are popular. I think there are too many /.ers getting really bent out of shape over this. Where's the harm?!
  • Sweet! (Score:2, Funny)

    by grub ( 11606 )

    [rolling down the aisle]
    *beep*
    cart: "Your girlfriend needs tampons, see the specials on Tampax in aisle 5."
    you: "She does? Already? It seems like yesterday..
    cart: "Seeing as you're not getting laid tonight, check out the sale on golf balls in aisle 2."
  • by Ethanol ( 176321 ) on Wednesday November 20, 2002 @01:29PM (#4716456)
    As a friend of mine suggested, if we port linux to run on these things, and work out some kind of wireless net access, shopping carts could become an even more versatile tool for homeless people than they already were.
  • by Jippy_ ( 564603 ) on Wednesday November 20, 2002 @01:30PM (#4716473)
    Actually, it might help with your shopping decisions...

    "My tech stocks are doing great! I need some chips."
    [check stocks]
    "Ohh! Gourmet Potato Crips!"
    [check stocks]
    "Hmm.. Maybe Ruffles instead"
    [check stocks]
    "Oh.. This no name brand looks good.. "
    [check stocks]
    "On second thought, that opened bag in the discount bin might be best..."
    [check stocks]
    "Dang... Anyone wanna buy a shopping cart?"
  • a local store did the same thing about 3 years ago, they broke within the first 6 months and were not replaced.
  • More than 70 percent of consumers decide what to buy when they're at the grocery shelf, according to Klever Marketing, the Salt Lake City-based company that's developing one of the most elaborate tech carts.

    Maybe Wil can come up with a better name for the 'Klever Marketing' company. :)

  • by Oliver Wendell Jones ( 158103 ) on Wednesday November 20, 2002 @01:32PM (#4716494)
    At the Kroger [kroger.com] grocery store nearest to my home, when they opened, they had LCD panels attached to the grocery carts with a roughly 11" diagonal screen.

    There were some sort of sensors on the top of the panel (IR maybe?) that would receive information from transmitters suspended from the ceiling in each aisle.

    The carts would let you know which items were on sale in that aisle, could provide a map of the store or direct you to specific items that you were searching for.

    The big problem was that everyone who brought their kids shopping let their kids push the carts so they could play with the displays, and the kids wouldn't watch where they were going (some of the adults didn't, either!) and so they would constantly be running into each other, knocking into displays in the aisles, etc.

    After about 3 months, they gave up and removed all the displays from the carts and I've been able to shop safely without worrying about someone ramming a cart into my achilles tendons every few minutes...

    I personally don't miss them and I'm glad to see them gone.
  • by mekkab ( 133181 ) on Wednesday November 20, 2002 @01:34PM (#4716524) Homepage Journal
    let me beam my shopping list from my PDA/cell phone to the cart. Its annoying running around a store with a Visor in 1 hand and the cart in the other.

    Let me look at the list and check items off.
    If you want to get crafty- tell me what aisles my products are in and tell me what sales you are having.
    To make it even craftier- add that UPC scanner, and let me scan in my cupons- THEN have the cart tell me which one is cheaper.

    All I react to are "sales" and the sales associated with the club card. If Diet Pepsi is on sale I'll buy that instead of diet coke, and vice versa. I have relatively little brand loyalty so gear your advertisements in a way that works.
    • Beaming your shopping list from a PDA is a cool idea, but the stores really don't want you thinking too much about your list. They would prefer you spend the time walking past as much stuff as possible. The brands with the best margins are positioned at eye-level, with the hope of you going off-list and buying stuff impulsively.

      I consistently spend less when I shop than when my wife does, even though she prepares the list either way. If it's not on the list, it's not in the cart. I also do the math, so that coupons for expensive brands are used only when the actual price beats the store brand.

      The grocery store is filled with opportunities to make sub-optimal buying decisions -- two of my favorites:
      1. "Decoy" items that look exactly like the items on sale, to be sold at high prices when the "real" sale items run out.
      2. "Sales" where the price is just the regular price (except advertised prominently, so as to look like a bargain).
      3. Scanner "errors" that consistently favor the store -- this happens ALOT, and the pattern of error is PREDICTABLE

      You will never see the stores provide any technology that helps you evaluate prices. If they had their way, the only price you would get is a total for the entire cart!
  • They did this ten years ago at a grocery store I worked at in high school. that was is '93.

    It didnt last very long at all...
  • Here's an idea that may make it useful (IMHO)

    Have an interface where you can plug your PDA. I generally write my shopping list on my Palm. Plug it into the cart, and let it tell me where everything is this week, and the price I can expect to pay for my list. I don't have to waste time looking up and down the aisles (I can never remember where anything is there), and I know approximately how much I'll be spending.

    However, I don't see this happening. If I'm not browsing to find item X that I want, I won't see item Y that they're trying to push on me. And, as I said in a previous post, we won't see price-adding on them because the rising number will scare alot of customers.

  • A couple of points on this.

    Point one is that in reading the preceeding comments it would appear to me that the majority of the posters find this idea to be somehwere between misguided at best, or downright dumb at worst.

    Point two is that in my overall slashdotting experience (which is still limited granted) I have found that slashdotters care about technology and will support something merely because it involves technology.

    The final point would be that due to the fact that slashdotters tend to embrace technology ( a generalization I know, but bear with me), and that their reaction to this technology is negative, I have a hard time believing that this is going to work as well as the marketers may believe.

    Since its double coupon day, I'd say that this is my $0.04.

    • Re:Are they serious? (Score:3, Interesting)

      by krinsh ( 94283 )
      Since its double coupon day, I'd say that this is my $0.04.

      It is always double coupon day at my local Martin's.

      Seriously, I suspect - and I'm making a HUGE generalization here about /.ers - that we embrace the tech itself - wi-fi/802.11b tablets connected to shopping carts are a cool idea. In fact; haven't there been tiny video screens or something like those "shifting picture" ads been attached to carts before?

      I believe the negative reaction is the commericialism - the feeding of ads to you - and the data collection this sort of device may provide to 'corporate overlords'. There is a strong anti-capitalism trend (did I say that?) - and that is ONLY my opinion - and it manifests itself against anything that could remotely be seen as government or corporate meddling in privacy or personal data.

      I can't fault anyone for that at all.

      BUT -- I want coupons for my favorite foods and I elect to have these things provided to me - just like I tell the clerk in the electronics section that I'll come get them when I'm ready to ask questions; pester me before then and I'll leave. If I don't want to be bothered; I don't use the card or I don't click to get the free sample. If you can elect to use the device or not; then I see no problem with it - if you must use it to shop then I see the store adopting them closing down very quickly because even people that want such 'amenties' don't often want them shoved down their throats.

      I hope I got all that right and no one sanctimoniously corrects me this time.
  • and I haven't heard it take off yet except from people that buy the regular software to make their grocery lists. *However* - if I could take my list on disk to the grocery store; or do the same with my coupons; maybe even scan everything myself as I put it into my cart; I think I'd like something like this.

    If the whole thing were non-intrusive; regardless of the gimmicks - by this I mean ads didn't ring you or start flashing [and making your eyes and stomach hurt] then this might be a good thing. The trick to the cards is that even though they track your purchases and offer you a string of coupons based on competing products or your buy 3 get 1 free of the one you regularly buy; they are a one swipe thing. My wife already does a lot of the non basic foodstuff shopping - that is, for meal kits and such not produce/sugar/bread - entirely based on her coupons/SmartSource/ StartSampling.com, etc.; why not make it a little easier for her?
    • The software is *like* this... but maybe not. The software is to let you make your shopping list but the grocer can take your shopping list and put it on his device and help you or ring up just what you have on the list, etc. At least that is what I last read. It is PalmBasket http://www.palmbasket.com IIRC.

      Anyhow the point of this exercise is that even that hasn't taken off yet if I recall. There are too many people out there with little yellow notepads and Ziplocs or accordion coupon holders yet; and they won't "migrate" any easier than your users do when you give them automation.
  • This sounds about as useful as the java enabled gas pumps at BP/Amoco, that allegedly let you check weather, traffic, etc. while you're pumping gas. Sorry, but I get back into my car to listen to the radio for those things--it's more comfortable, and more reliable. There's nothing like seeing your gas pump spew a huge java stacktrace (the good news is that it doesn't affect the transaction of buying gas, it just blows up the browsing functions).
  • Oh great... not only we have welfare people stealing carts but now we will have computer /.ers snaging the carts in hope of modding the device. I can see it now..... ./ers attaching a HD and a network card to the unit. Then installing linux and over-clocking the fsck out of it to play Divx and Mp3's.


    Why do I have the feeling, that I just created an idea for a new /. story? ;)
  • by 9jack9 ( 607686 )
    I just want them to fix those wobbly wheels.
  • by derch ( 184205 )
    Why do we need yet another stream of information vieing for our attention?

    The last thing I want is to have a screen on the cart telling me the Dow closed 10 points up and Israel killed Palestinians while it's also trying to sell me Cheerios and Prego. If I want to know the news, I tune to NPR on my way to and from the grocery store. I also don't want to be shopping in a nice peaceful bliss, picking up some Krispy Kremes, splurging on good beer, to find out about the latest tragedy.

    I dread WalMart getting these - all the red, white, and blue fake patriotism while they advertise the latest crap movie now available on DVD.
  • From an earlier article on Wifi Triangulation [slashdot.org] being used for this purpose, I recall my first impression being, "Yeah right, these things can't last". Seriously, the shopping carts at my local supermarket are already pretty beaten up and they were designed to be fairly robust. Add in some fragile electronics, an 802.11 antenna, and some batteries, I doubt this stuff will endure weather and rough treatment for very long. How can this be feasible for stores unless they plan to spend a fortune maintaining these things?
  • I don't need suggestions for peanut butter or laundry detergent -- I have those covered.

    What I really need is a system that will suggest effective pick-up lines for that cute lady in the frozen food section, triggered by her buying preferences:

    (if she's buying Lean Cuisine frozen lasagna) "Hi. You look great! Do you work out?"

  • by bigmouth_strikes ( 224629 ) on Wednesday November 20, 2002 @01:50PM (#4716691) Journal
    ...howabout they figure out how to make it virtual ? We need online grocery shopping with deliveries so that we don't have to spend our time doing the neverending shopping ourselves.

    There has got to be a way to arrange it so that the customers can share the delivery costs and still save money compared to driving their own vehicle to the supermarket.

    I can't believe WebVan blew a billion dollars on this.
  • by n-baxley ( 103975 ) <nate@baxleysIII.org minus threevowels> on Wednesday November 20, 2002 @01:50PM (#4716705) Homepage Journal
    If I could type in what I'm looking for, and it would blink on the map both where I am and where the item is, I would buy my own personal one and bring it to the store with me. :)
  • by ChaosDiscord ( 4913 ) on Wednesday November 20, 2002 @01:51PM (#4716711) Homepage Journal
    Great! "Hmmm, I wonder if I can afford the nice steaks or it's ground chuck tonight... oh my, my stocks just went through the floor, I guess it's ground chuck tonight."

    No, wait, that's a stupid idea.

    Some people seems to have forgotten that you first identify a problem, then you provide a solution. Providing a solution, then looking for a problem is usually doomed to failure. I fail to see a realistic case where getting stock quotes in the supermarket solves anyones problem.

  • by bjorky ( 78181 ) on Wednesday November 20, 2002 @01:57PM (#4716771) Homepage Journal
    While I was studying in Germany ('99-'00) the local supermarket had shopping carts like this, with and LCD display at the front of the cart with an IR sensor on top... when you passed under hanging IR transmitters it would beep and tell you specials for what aisle you were in. Seemed a perfectly reasonable and simple solution..

    LCDs weren't too fond of cold and wet weather, but since the carts were kept under cover in the parking lot, and since you had to put in a DM1,0 deposit in it (like the quarter keeper at american Aldi groceries) there was also little cart loss/misplacement.
  • Robot Cashiers... (Score:4, Interesting)

    by ronfar ( 52216 ) on Wednesday November 20, 2002 @02:35PM (#4717201) Journal
    Yesterday, I had an unsettling experience. I was in Kash and Karry shopping, buying eggnog etc. (Only a few noggy weeks before the government takes it away again.) Finally, I got to the Kash register, only to note that even though the sign said it was open, there was nobody there. I figured out that it was a robot cashier. I took my eggnog, and ran it past the scanner. A cheery female voice anounced the price, and told me to put the item on the belt, which had started moving. I did the same thing with the rest of my purchases. The I pushed the red box on the touchscreen, selected cash and put my $20.00 in the slot. The machine, then cheerily dispensed my change "Don't forget to look below the scanner for bills." I bagged up my groceries and went on my merry way without having to speak to another living soul.

    Now, I'm not sure why this was unsettling. Maybe because I used to do cashier work, or maybe because the store was so deserted at the time I went. I'm sure I'll get used to it in time. I guess I've experienced my very first taste of "Future Shock." (Which in itself was unsettling for someone who would normally identify themselves as belonging to the Paranoia Pro-Tech secret society.)

  • I, Neo-Luddite (Score:4, Insightful)

    by limekiller4 ( 451497 ) on Wednesday November 20, 2002 @02:42PM (#4717278) Homepage
    Over the years I've read a good number of neo-luddite vs. the technopop set. I never could identify with the luddites much less imagine I'd side with them. Well I'm starting to.

    "There's the TV. It's all right there. Commercials. We are not productive anymore, they don't need us to make things anymore, it's all automated. What are we for then? We're consumers. Okay, buy a lot of stuff, you're a good citizen. But if you don't buy a lot of stuff, you know what? You're mentally ill! That's a fact! If you don't buy things...toilet paper, new cars, computerized blenders, electrically operated sexual devices... SCREWDRIVERS WITH MINIATURE BUILT-IN RADAR DEVICES, STEREO SYSTEMS WITH BRAIN IMPLANTED HEADPHONES, VOICE- ACTIVATED COMPUTERS, ..." - Jeffrey, 12 Monkeys

    I'm sick of all this crap. I want to walk through my !@#$ing local grocery store, unmolested, and enjoy the process. Is this so hard to understand?
  • by docbrown42 ( 535974 ) on Wednesday November 20, 2002 @02:42PM (#4717282) Homepage
    Pr0n on sale, Aisle 2!

  • by Lizard_King ( 149713 ) on Wednesday November 20, 2002 @02:56PM (#4717391) Journal
    The KleverKart web site [kleverkart.com] just gave my team's graphic designer a heart attack.

  • Low tech method (Score:3, Interesting)

    by Servo ( 9177 ) <dstringf@noSPam.tutanota.com> on Wednesday November 20, 2002 @04:51PM (#4718449) Journal
    I use one of those barcodes when I purchase my groceries. My grocery chain (Shope Rite) then sends me mailers that are targeted to what I buy. At the checkout, they also print coupons based on what I buy. Say, I buy a package of Gardenburger veggie burgers.. I usually get a coupon for my next trip on that same item.

    Something else I've noticed, I was buying Silk soymilk for a long time, and then I switched to 8th Continent soymilk. Every time I buy 8th Continent, I get a coupon for Silk! So I buy the Silk the next week, no coupon, and then I go buy 8th again, and yep, coupon for Silk again.
  • by Metalhead01 ( 587101 ) on Wednesday November 20, 2002 @05:02PM (#4718586) Homepage
    I used to work at a very busy grocery store when I was in high school, and I've seen first-hand the abuse shpooing carts go through. They're routinely kicked, smashed, knocked over, ran into walls, ran into people, broken and battered. Shopping carts at grocery stores don't last that long, either because the fucking idiotic customers beat them to shit or the homeless bums take them away.

    Why would these super-nifty carts be immune to this? Why would they not suffer the same fate? It's damn near impossible to keep people from being stupid and smashing into stuff, or taking the carts home with them.

    Another thing to consider is the fact that these are going to be very expensive. Most grocery stores aren't raking in the cash, and if they have to but a few thousand carts every few weeks to replace stolen or damaged ones, they're either going to go belly-up or forget about the whole thing.

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