Google to Distribute Image Ads, Plans Email List Service 333
comforteagle writes "For the next shot in the search engine advertising war Google has launched image ads in addition to their popular text AdSense program. From Google's explanation page: 'Image ads will show in rotation with text ads. On a page by page basis, Google's technology determines whether text ads or image ads are likely to make you more money, and serves the best ads to your page.'" Another reader writes: "eWEEK.com is reporting that Google has begun testing a new mailing list service, Google Groups 2, sure to go head-to-head with Yahoo Groups. It eventually will replace what is today only a Usenet archive. Users of the new beta can start their own mailing lists (public or private) and in typical Google fashion, it is promising to put search front and center (even hinting at postings being included in Web search one day)."
Ok... (Score:5, Interesting)
Re:Ok... (Score:3, Informative)
Unlike the text ones, they're blockable, too, for those who aren't interested.
If a page serves the texts ads within an IFRAME or a SCRIPT element, you can easily block it with Firefox's AdBlock extension.
(Usually this is the case for ads that a fetched from remote sites.)
zRe:Ok... (Score:5, Insightful)
Catches most stuff for me right now, and I've only got like 10 filters.
Adblock (Score:5, Informative)
You can block the whole iFrame and you can use wildcards so you can do stuff like:
block: *.doubleclick.net/*
Re:Adblock (Score:2)
I was just replying to the fact that people tend to associate free features with buy-more-get-more. In this case, there's no reason to pay someone to block the ads, because there are plenty of alternative methods which work just as well.
I also suggest highly the extensions that block flash animations from playing without a click on them (I mean, really, how often do you use a flash animation in a real browsing session? Most of them are just aggravating ads), the extension bannerblind, which b
Re:Adblock (Score:5, Informative)
*adsdk.com*
*atdmt.com*
*qksrv.net*
*doublec
*valueclick*
Throw in ads.osdn.com for this site and a few other specialized ones and you're pretty much set. The one domain that is rather annoying is yimg.com (yahoo images) because they use it for both their advertisements and their normal site images and the URLs are sometimes difficult to distinguish.
Re:Adblock (Score:5, Informative)
*a*.yimg.*
and
*us.*1.yimg.*
To get rid of more ads, these are good along with the ones you listed:
*fastclick.*
*adbureau.*
*eyeblaster-bs.*
*a
*spinbox.*
*zdmcirc.*
*exchangead.
*bluestreak.*
Re:Ok... (Score:3, Informative)
Re:Ok... (Score:3, Informative)
Comment removed (Score:5, Informative)
Re:Ok... (Score:3, Insightful)
Re: (Score:3, Insightful)
Re:Ok... (Score:2)
I smack the monkey all the time and I don't get $50 for it. How do I get in on this?
Re:Ok... (Score:3, Insightful)
I accept your apology; yes, they do bother me that much. If I go to a website I want to see the content (if any), not the ads. If I can block ads I will block as many as possible.
If you don't like them are they that hard to ignore?
Nope. I don't even notice ads/porn when they do appear, but if you can block them and prevent from displaying and even downloading at all, why wouldn't you? I don't find them useful.
I don't need to be advertised to any m
Re:Ok... (Score:5, Insightful)
The question is, if you don't notice them, why -would- you block them, when others have pointed out that they are relevant, and support a company who is providing a service to you? You say that you don't find them useful, but if you are blocking the ads, you don't find them at all, and can't really evaluate whether they are useful or not. You are assuming that because they are an ad, they aren't useful, but that isn't the case. The ads google provides are to services directly related to the search you have performed.
No sympathy here. If that's the best Google can do, then they can die for all I care. There's always someone else.
This is foolish. It is a shortsighted view at best. If a model does not work, it will die. From everything you have said, you like uncluttered, simple results, and probably a similar interface. Google provides both of these things for free. The least you can do is show a little support. If google does go under, sure, there may be someone else, but they're going to look at google's fate and say, well, that didn't work, so we're going to have to be more invasive, or less simple, or charge for our service...or whatever. None of which are better than simply letting relevant ads work for you.
Companies aren't going to provide search capabilities as a charity, so service users are going to have to support them in one manner or another. Simple relevant text ads may not be as good as no ads at all, but I can't think of a better alternative that will ensure that a good compromise between perfection and realism can continue. Unless you can, show some support.
Re:Ok... (Score:5, Insightful)
Gee, you must be interested in reading content only from trust fund babies or rich folks who want you to think *their* way. Because other folks need some revenue to pay for that content you are looking at.
Hey, I'm not defending those jerks who use this as an excuse to hit you with pop-ups, flash ads and java junk that takes over your page. But Google finally came up with a system that text-based, highly targeted and unobstrusive.
Those text ads are making it possible for non-corporate voices to produce content full-time and expand websites. But they won't be able to continue to do that if the very people most likely to support non-corporate media (and I count Sladotters among them), undercut their revenue by blocking Google ads.
Look, block doubleclick, et al, all you want. Block popups on Firefox. But help out your brothers on the content side and leave the Google ads alone. You might be pleasantly surprised to find some ads that you are interested in.
And, by the way, publishers can block individual advertisers from their sites. Don't screw other publishers because you're mad at OSDN for not blocking the BSA ads.
Re:Ok... (Score:2)
Here we go again? (Score:5, Insightful)
I read the brief write-ups that the the summary linked to (no, I'm not new here). The first thing that came to my mind was: "gee, this is how things should have been done X years ago." It's a fairly brilliant extension of their already successful idea. Snatching words and serving ads isn't perfect (I mentioned earlier that if you did it here, people might think they'd make a killing selling copies of Beowulf), but it's better than the old "cast a huge net and pray" method. I'm curious how they are going to deal with the capability for annoyance when you throw images into the mix (please, please, static images only). I didn't see anything immediately, but I am sure they already have something in mind, given how popular their plain, stripped-down interface has made them.
Makes me wonder how the Internet community would treat banner ads today if they were targetted then the way Google does AdSense now. Maybe there would have never been a Punch the Monkey campaign, or banners disguised like Windows dialog boxes, seizure-inducing flashes, or irritating popups. More likely, my morning tea has not yet kicked in.
From the FAQ: Animated images will not be accepted (Score:5, Informative)
What are the image ad requirements? [google.com]
Format: All images you load must be in a
Size: You may choose from four standard ad sizes: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600) (see examples here). Please note that we may resize your image slightly to accommodate your destination URL and the 'Ads by Google' feedback link, which can alter the proportions of your image. If you'd like to retain your image's original proportions, you may adjust your image sizes before you upload them (learn more.)
Image content: Your images must be relevant to your advertised concepts and products. For example, an Ad Group containing keywords like 'roses,' 'tulips,' and 'carnations' would call for floral-related images. We strongly recommend that you also include some descriptive text and a call to action to reinforce your ad's message.
Please note that we will only accept family safe images. For more details about acceptable image ads content, read the Google AdWords Editorial Guidelines.
Re:Here we go again? (Score:5, Insightful)
1) Intrusive ads (pop up/unders)
2) Ads which take longer to download than the content
3) Mis-leading ads
4) Completely random ads.
Personally I've never cared or complained about the Slashdot banner ads, or a myriad of other well executed ads. But I won't even consider browsing to MSN.com anymore because of the intrusiveness
Personally, I like to buy things, I don't always know everything I want to buy upfront, advertising targetted to my demographic is not something I see any reason to shun... especially seeing as it's revenue is what allows for alot of content.
Re:Here we go again? (Score:5, Informative)
Re:Here we go again? (Score:3, Insightful)
The good thing is the only images on the page will be the advertisements. You can easily disable all images on the page and STILL be able to use it.
You won't find this true of many other sites...
Re:Here we go again? (Score:4, Funny)
Re:Here we go again? (Score:2)
"Running a combination of image and text ads expands the available ad inventory for your site, and offers the potential for increased revenue. Google's technology determines on a page-by-page basis whether text ads or image ads are likely to make you more money, and serves the appropriate format to your page."
Re:Here we go again? (Score:5, Funny)
Hmmm... one of Google's founders is from Soviet Russia. The origins of this ad scheme are starting to make sense to me now.
Re:Here we go again? (Score:2)
Wouldn't it be safe to say that they'll be coming on the Google search page soon? I have this feeling that Google's AdSense and the advertisements on their own page are closely related. I'm pretty sure this is what the grandparent was talking about when he talked about a lightweight page.
Re:Google Faith (Score:5, Interesting)
I can't speak for anyone else, but I have no "faith" in Google. I just haven't been let down yet. If they ever trip, I'll be using another search engine quick as you can blink. That's what Google did to Altavista/etc, and what someone else will do to them if they don't stay smart.
Re:Google Faith (Score:2, Interesting)
I still happen to use it because I *love* its query language...
But I don't like the fact the Search input text in Safari cannot be pointed to send the query anywhere else than Google.*
However good is Google, I do not want it to rule my (e-)life.
Re:Google Faith (Score:3, Insightful)
Re:Google Faith (Score:2, Insightful)
But they're all JUST COMPANIES. Without any 'personality'.
Re:Google Faith (Score:4, Insightful)
Microsoft doesn't like open source or linux (although they seem to be getting a little better about the open source part; probably a little scared.) The thing is, if you don't like someone, they often not-like you right back. That's why those of us in the open source community or those of us who spend all our time working specifically on linux (because penguins are just so cool, by geographic definition), don't like Microsoft. (It's also their evil efficiency at pursuing and destroying our "personal" reputation.)
I don't know about you. I don't like Apple. I'm not a graphicy artisty guy. I'm a hard code, massive cluster, text based phreak who likes to have all the universe at his fingertips. Apple has a personality that appeals to certain geeks. They value aesthetics a lot. Probably more than they value money, although who knows the reasons behind their actions - as with any other entity, you can only judge by the actions themselves, not the reasoning, because you don't KNOW the reasoning. Philosophy 101...
IBM? Honestly, I don't know much about these guys. So I don't have much of an opinion. That's pretty simple right? They don't seem to have a personality, so I'll ignore them.
Now why do we like Google? Let's look at their actions: they give us a great search engine with low interference, high signal to noise ratio, and now they're rolling out all sorts of new features that we like. How could you not like a gigabyte of storage? Well, a lot of people are scared of change, and they're trying not to like it, and that's OKAY. If you don't like change, you don't have to like Google. If you like your privacy, you don't have to like Google (although I personally don't care if some anonymous entity is watching me. Actually, it makes me feel kind of wanted. Sure, target your ads. Maybe I'll find something I like. Bet you didn't think of that, did you, Privacy Pundit?)
There is a trend on Slashdot to hate Microsoft, to love the little guy, and to misjustify our emotional reactions to various stimuli. Don't -fight- the trend, just -be yourself-.
Re:Google Faith (Score:2, Insightful)
Re:Google Faith (Score:2, Insightful)
I've switched a lot of people from MSN by just showing them the alternatives.
Re:Google Faith (Score:4, Insightful)
AltaVista.Digital.com - this was my second search engine. It's a lesson in everything that can go wrong with a search engine (first - by spinning off from digital). Then by becoming an Ad-Engine.
Google's spot on top is far more precarious than most might think. They've had a long hold, but be sure, those whom use it are likely open to alternatives.
If your statement were blanket truth, then everyone would still be using MSN Search for everything.
"only" (Score:5, Insightful)
sure to go head-to-head with Yahoo Groups. It eventually will replace what is today only a Usenet archive
"only" a Usenet archive? Yeah, those are a dime-a-dozen.
Re:"only" (Score:2)
Okay, I'm of mixed emotions here. On the one hand, I agree that a USENET archive is an important thing in and of itself, but on the other hand, I've been desperately waiting for someone to come up with an alternative to Yahoo Groups ever since they bought out Egroups and screwed everything up. I hate Yahoo Groups, but am forced to use it a lot of the time to keep up with various hobbies and organizations that I'm involved with. Every third message
Re: (Score:2)
Is Google killing USENET? (Score:3, Interesting)
I'm always hearing from trolls about how BSD is dying, always with a follup from several happy BSD users.
Well, the idea that Google is planning to replace it's USENET archive with a web groups engine. So, is USENET dying? Or, more appropriately perhaps, will Google's dropping of USENET archiving contribute to a USENET death?
In reality, I don't believe that they are actually going to drop the USENET archiving -- I just think they are likely to make it slightly harder to find. Either way, USENET use has d
I don't mind (Score:4, Funny)
Good (Score:5, Informative)
Re:Good (Score:2, Informative)
Adblock is extremely convenient to use. Just click on the Adblock button on the status bar and a window pops up allowing you to select image URLs within the current page to block, allowing wildcards. As you scroll through images, it highlights the image you'v
Re:Good (Score:2)
The point is, it's standalone and extensible, allowing you to put on what you want. Just because the developers are psychotic porn fiends doesn't mean you should have standard features that allow for quick porn searching, even though it should be a base feature according to them (okay, I made that up, but, get the point?).
But, yeah, adblock is supar useful. bannerblind is also very useful. grab that from mozdev.
Re:Good (Score:2)
What is it?
Adblock is a content filtering plug-in for the Mozilla and Firebird browsers. It is both more robust and more precise than the built-in image blocker.
Adblock allows the user to specify filters, which remove unwanted content based on the source-address. If this sounds complicated, don't worry: it's not.
Just add a few filters. Every time a webpage loads, Adblock will intercept and disable the elements matching your filters. See?- nothing to i
Re:Good (Score:2)
Re:Good (Score:2)
AdBlock puts that stupid "AdBlock" tab on blocked ads.
Click more text ads ... (Score:4, Interesting)
Lets hope they don't correlate this with search history. (X10 ads aplenty, here I come
Well (Score:4, Informative)
Too much, too quickly? (Score:4, Interesting)
I wonder if this has anything to do with their impending IPO?
Google to become another yahoo (Score:2)
In a few years there will be flashy distracting images all over the place, just like yahoo.
Re:Google to become another yahoo (Score:2)
Standard Procedure (Score:5, Interesting)
Re:Standard Procedure (Score:2)
Google Groups (Score:5, Insightful)
Re:Google Groups (Score:3, Informative)
Re:Google Groups (Score:2, Insightful)
Google: I hope you don't screw this up. (Score:4, Insightful)
I mean, yeah, Profitability is somewhat of a mandatory thing (duh!) and there isn't alot of "paying" to google for it's services outside of advertising.
To Me, text ads have been far more successful, with the exception of the ThinkGeek ads sometimes shown here. I've clicked on more Text Ads than anything else.
I sure as heck don't click on Flash ads, or ones that do funky groovy DHTML overlay crap. Even if I was interested, I sure ain't now.
Somehow, I'm sure that Google will find a balance that doesn't piss people off.
Re:Google: I hope you don't screw this up. (Score:2)
The stats will speak for themselves. Plus, I'm guessing that image ads will have higher bids than text, which should mean more money in the pockets of webmasters using adsense. This could also be great for graphic designers, as many of the people who are using adwords today are small businesses who would need to outsource that kind of work
Re:Google: I hope you don't screw this up. (Score:5, Interesting)
"I mean, yeah, Profitability is somewhat of a mandatory thing (duh!) and there isn't alot of "paying" to google for it's services outside of advertising."
This is what happens to companies when they go public.
Profitability is indeed a mandatory thing for any business. As we know from Google's IPO filing, though, the text-only ads were already quite profitable.
So why change? Because for a public company, just being "profitable" isn't enough -- they now have an obligation to maximize profit.
In a private business, you can make the decision that "we could probably make more money in the short term by accepting graphical ads, but that's just not our style." In a public company you don't get to make those decisions any more -- if you try to, the shareholders throw you out and replace you with a clueless Haaaahvahd MBA with Executive-Style Hair who is more than happy to run the business into the ground to hit a quarterly revenue target.
Google's founders have attempted to mitigate this somewhat in their filing by giving themselves, essentially, super-shareholder status -- their shares carry ten times the voting weight of an average shareholder's. But that's a defensive measure; it doesn't change the fact that the underlying dynamics of the company have changed. The founders are reacting to direction from outside, now. It will be interesting to see what other "great ideas" the outsiders have up their sleeves...
What about the unsenet archive? (Score:3, Interesting)
On the other hand I haven't found a way to read newsgroups with mozilla. Maybe that;s because I don't know what to fill the server field with and if a group I'm interested in is on that server.
Re:What about the unsenet archive? (Score:2)
[insert huffy sounds here]
[omit obligatory "Search Google for general usenet FAQ" recommendation]
Unless you pay for a subscription service (Newscene, Easynews, etc.), most likely you're going to want to use your ISP's news server. The address for that server(s) will be in the form of "news.myISP.com" and can be obtained by calling your ISP. The concept of "subscribing" to a newsgrou
Fear and loathing. (Score:4, Insightful)
The Usenet archive is tremendously useful and, I feel, should be protected at all costs. The thought of the Usenet archive being abandoned or terminated scares me quite a bit. I hope that my concerns are unfounded.
Re:Fear and loathing. (Score:2)
Re:Fear and loathing. (Score:4, Informative)
Re:Fear and loathing. (Score:2)
The word "replace" makes it all horribly ambiguous.
Re:Fear and loathing. (Score:3, Interesting)
The point is: those who wrote the usenet messages years ago thought they were read by only a few people, quite friendly and civilized ones, and that the messages were forgotten in weeks when the news server washed the old messages.
Now these often rather intimate and open discussions can be browsed by anybody anywhere. Just type
Not on the main Google site, though ... (Score:5, Informative)
Definitely not. (Score:2, Funny)
Nope. If the keywords "debt", "penis enlargement", or "porn" don't bring up an image ad, nothing will.
No way. (Score:5, Insightful)
Load times (Score:2, Insightful)
I know Image adverts are not going to appear on Google itself, but 50KB is still 13 seconds for most modem users!
Google now owns Slashdot... (Score:2)
Bandwidth concerns for me (Score:2, Insightful)
Of course, I actually didn't mind the text ads. I even used them on occasion. Now, I'm going to have people putting in goddamn obnoxious animated gifs and the like. The FAQ says they are limited to 50KB size. Tha
Re:Bandwidth concerns for me (Score:3, Informative)
Welcome to the world of ... (Score:4, Insightful)
It's no longer easy to make the decisions solely on the behalf of your users.
Re:Welcome to the world of ... (Score:2)
P.S. They aren't a public company yet, so this line of reasoning is moot anyway.
Re:Welcome to the world of ... (Score:2)
Once you announce filing for an IPO, it is all about being financially responsible. Google never has even discussed displaying banner ads till now (after the IPO announcement). Coincidence? Moot? Whatever you say.
Detecting when a text ad works better? (Score:3, Interesting)
I was fairly neutral to eBay until I saw userfriendly.org on someone else's manchine and saw it looks like a big flashing eBay advert with a tiny comic in the middle, and I was mildly impressed with Honda until they interrupted the Formula 1 coverage of their own car doing well to show me an advert.
It's in advertisers interests not to lose potential customers by annoying them.
Google would have a real market advantage if they could show that their adverts were going to people who do not block every ad they can, or they targetted less intrusive versions of adverts at people like me who do.
I wish Google would fix the bugs first (Score:2, Informative)
Before someone posts an incorrect reply:
Google themselves told me this was a bug, and they knew about it snd would fix it some time. However, this was 4 years ago.
A page containing the word "tobornottobe" is NOT a correct match for a search for "to be or not to b
Google providing description about images (Score:3, Interesting)
"Google image ads are currently in beta and are available in 4 major formats: 468x60, 728x90, 120x600, and 300x250"
The good things now you can put these sizes into your content blocker. Unless you are like me, who is blocking every 2x2, 2x3, 3x2, 3x3 length integer names in the file names of jpgs and gifs, then you wouldn't have anything to worry about.
Oh yeah, don't forget about the 1x1, and the clear, and transparent gifs and jpegs, too.
Ugh, more stupidity coming up from my customers. (Score:2, Interesting)
Google - Simplicity is key (Score:2, Insightful)
i must admit that i like the current method of them suggesting relevant links, as they normally ARE relevant - so they get more click throughs from me than any other site.
do people really mind Google suggesting relevant sponsered links, as long as it doesn't get in the way of the others?
Uh... (Score:5, Interesting)
I worked at AltaVista in 1999, when I started there they were the dominant search engine and the #4 site on the internet. They made the same mistake of taking their search engine business for granted and pursuing a bunch of other non-related features. Guess what happened? A tiny little company came out of nowhere that had clearly superior search results and completely ate AV's lunch. That company? Google.
Now Google doesn't have Rod Schrock and his Harvard B-School crew of useless cronies at the helm so they do have a chance at being successful but they'd be best off focusing their efforts on their core business.
Re:Uh... (Score:3, Insightful)
I wonder if that mindset has anything to do with this [slashdot.org].
CLICK HERE!!! (Score:2)
I tried browsing the interweb without any ad blocking yesterday for the first time in ages.
Apart from a few sites it was almost unbearable. How do people put up with all that crap?
Game related sites seem to be the worst offenders (not including "specialist adult interest sites") of course.
Instructions to get rid of most annoying ads (Score:5, Informative)
Save the following in a text file:
Import the file into your AdBlock: Tools -> AdBlock -> Preferences -> AdBlock Options -> Import Filters
Blocks most annoying ads. The power of regular expressions!
Re:Instructions to get rid of most annoying ads (Score:2)
Groups (Score:2, Interesting)
Yahoo is very good at having a unified service. Mail gets you into groups gets you into their customized maps. The core Yahoo ID is used by everything. (Their use of USERNAME@yahoo.com for their email was a brilliant marketing idea giving you a stake in the company.)
Blogger, orkut, groups2, all have components with similar datasets. Users, email, profiles. Each of these products is growing and the longer that th
Screenshots of new Google homepage revealed! (Score:5, Funny)
Leaked screenshot [outer-court.com].
(Note: Yes, I am trolling and flamebaiting. Take that, Karma.)
Goning the way of ICQ (Score:3, Insightful)
Only on content pages (Score:3, Informative)
"We're excited to introduce image ads, an additional ad format that combines the appeal of pictures with proven AdWords targeting technology. Now you can show your product images, company branding or other creative elements on relevant content sites throughout the Google Network."
"Content" pages do not include search pages. Content pages are Google advertising subscriber pages like, say... Slashdot.
So don't fret, they won't clutter the Google search engine interface.
Washington Post article with more info (Score:5, Informative)
I don't see why people are complaining...the ads aren't going on Google's page, they are small, and they will be relevant to the page content. I don't see what the problem is with Google doing it, if they make a *really* bad move then people will simply stop using it & they'll go under.
Headline: Public loses reason to use Google. (Score:3, Insightful)
Re:Headline: Public doesn't RTFA (Score:3, Informative)
In short: the reason you moved to Google is still valid.
Obnoxious Google Groups terms (Score:3, Insightful)
Rights users get: Google authorizes you to view and download a single copy of the Materials solely for your personal, non-commercial use. You may not sell or modify the Materials or reproduce, display, publicly perform, distribute, or otherwise use the Materials in any way for any public or commercial purpose without the written permission of Google.
Stick with Netnews. Nobody owns it. The protocols are open. The source is open. And it works.
Re:Obnoxious Google Groups terms (Score:3, Interesting)
Isn't that illegal? You can't agree to something you haven't seen. So they could retroactively charge 10 USD per article viewed? That's ridiculous.
Sounds cool, but (Score:3, Insightful)
Some people think I am being too fussy about privacy concerns.
I think those people are biased.
If MS had done this rather then Google ( geek hero ) the ranting would still be going on.
I say this and I hate M$, am a Java programmer, and I am a GNU/Linux user.
Put THAT in your coke can and drink it!
Steve
google groups good (Score:3, Interesting)
Family safe? By which standard? (Score:3, Insightful)
This raises interesting questions for a global Internet company. "Family safe" by which standard? US? European? Tunisian? South-African?
All regions in the world have very different standards for morality in general (at least in various details), and particularly for sexually or simply nudity-related images.
Europeans in general could not quite understand the fuss in the US about Janet Jackson's nipple on TV, and were quite amused by the uproar. For the fuss about Clinton's private life, some Europeans were shocked like a part of the American public seemed to be, while others felt that his sex-life was nobody's business.
Some "family safe" content in the US would be quite shocking for many Muslims (as it might also have been for many Christians just a few decades ago).
etc.
So, which standard will they apply? The US standard because Google is a US company? The standard of the country of the web site? The standard of the country of the advertizer?
Feel free to post a few links for an interesting comparative study...
You can leave out goatse.cx and it's variants; we all know these already. But I really wonder what is considered "osé" (or even "sexy") but still acceptable on an Iranian web site.
Re:End of Google as we know it? (Score:5, Informative)
AdSense is a service that Google provides to web publishers; basically they let other people use Google's advertising technology on their web site. There is no mention anywhere that Google itself will be using images in the ads on their search page.
Re:How is the view of the shark, Larry & Serge (Score:2)
Re:Three Letters (Score:2)
Actually they had shareholders to answer to all along. While Google wasn't public (and isn't YET, the IPO's not gone through) it had private stockholders. A lot of these were employees, but there were the venture capitalists and others who invested in Google.
Pretty much all businesses beyond a small Mom & Pop store have inves