Amazon's A9: How Well Is the Hype Justified? 217
theodp writes "As Amazon's search service A9.com officially goes live today after being in beta for months, it's receiving rave reviews. A Business 2.0 story penned by John Battelle says A9 has raised the bar for innovation in search. Paying heed to John Battelle's statement that Google and everyone else involved in search are going to be watching A9, BusinessWeek asks: Can Amazon Go Beyond Google? And the NY Times reports that A9 is insanely powerful (story linked above), relying on a quote from - you guessed it - John Battelle. The NYT notes that Battelle is the organizer of the upcoming Web 2.0 conference, but doesn't mention that his conference's keynoters include A9 CEO Udi Manber, Amazon CEO Jeff Bezos, Amazon Board Member John Doerr, Amazon's Wall Street Cheerleader Mary Meeker, and Amazon subsidiary Alexa's Brewster Kahle."
It's very slick. (Score:3, Informative)
Really FUCKING slick (Score:4, Insightful)
While A9 may not win any bloat contests among search engines, calling it "slick" is a bit of a misnomer.
When I am in the mood for some indie searching, I'd rather use Vivisimo [vivisimo.com], Teoma [teoma.com] or All the Web [alltheweb.com].
P.S. A9 may be great and all, but at 100KB per page I am not using it.
Re:Really FUCKING slick (Score:2)
edited for lameness
real 0.263 user 0.006 sys 0.008 pcpu 5.32
$time wget http://google.com/
edited for more lameness
real 0.290 user 0.008 sys 0.004 pcpu 4.14
Whats your point? Can you not wait the 0.03 seconds?
Lameness filter encountered. Post aborted!
Reason: Please use fewer 'junk' characters.
random gnaa chat to avoid filter still.. wow thats sensitive.
rolloffle. ctrl-w pwns me again
Jesusbird. Oh shit, nearly sundown
Jesusbird. So Jews, what are your New Year's Resolution
I don't know... (Score:2)
I suppose it's not too bad... (Score:2, Funny)
Re:I suppose it's not too bad... (Score:3, Funny)
Re:I suppose it's not too bad... (Score:5, Funny)
Re:I suppose it's not too bad... (Score:2)
i actually hadnt heard of A9 till this story and i must say i like it a lot.
The search results (Score:5, Informative)
Images (provided by Google), Movies (provided by IMDB), and Reference (provided by GuruNet).
Google also gets 50% of the revenue A9 makes from its text ads.
Re:The search results (Score:2, Insightful)
Re:The search results (Score:3, Interesting)
Subject (Score:2, Funny)
Re:Subject (Score:2)
Not hit hard... yet..... (Score:3, Interesting)
We'll see.
Re:Not hit hard... yet..... (Score:5, Insightful)
Re:Not hit hard... yet..... (Score:2)
Yes, well, since it's REALLY NOT a new search engine...
Images (provided by Google), Movies (provided by IMDB), and Reference (provided by GuruNet)
We actually do know how to optimise for it.
Meta-search engines have been around awhile.
book spam (Score:2, Informative)
Radical Leap? (Score:5, Insightful)
However.
It is NOT something that is going to drive people to switch. It is some sort of confused search portal. It is another swipe at Yahoo, Excite or altavista. It is another way to search.
The results, and the display of the results, do not offer anything truly innovative. That is, innovative enough for people to say "wow!" and switch.
Thought experiment: Are you going to personally recommend A9 to people you know? I know that I told people about Google years ago. "It's better" is what I said. But it wasn't just better, it was radically better to the point where I would convince people to use it and switch.
A9.com fails the radical leap test. In the dog-eat-dog world of search engines, "better" doesn't cut it. It needs to be radically better...
Re:Radical Leap? (Score:5, Interesting)
better than Google, however, is Vivisimo. The
search results are topically organized via
clustering, making them easier to navigate by
orders of magnitude.
Re:Radical Leap? (Score:3, Informative)
vivisimo -- not convinced (Score:5, Informative)
better than Google, however, is Vivisimo. The
search results are topically organized via
clustering, making them easier to navigate by
orders of magnitude.
I'm not convinced -- it doesn't seem to work well with anything I search for. It simply produces a list of vaguely relevant and vaguely irrelevant groups on the side. The only time I can see this being useful is when you search for words which are actually homonyms (or homographs, at least) -- but that's not actually incredibly common, and can be resolved easily by adding a second term to clarify.
Re:vivisimo -- not convinced (Score:3, Funny)
I've been plotting and scheming for years about how to take back the crown from that bastard.
Re:vivisimo -- not convinced (Score:2)
Comment removed (Score:5, Interesting)
Re:Radical Leap? (Score:2)
Disclaimer: Yes, I'm the developer.
Re: (Score:2)
Re:Radical Leap? (Score:3, Interesting)
Combining three searches in one easy-to-view interface is the same sort of revolution Google made over AltaVista.
More info here.... (Score:5, Insightful)
Can't someone just get good at something and then improve on that? Look at what happened to Google.
CB#
Re:More info here.... (Score:5, Interesting)
They're expanding out to community building. This is clear from the unified login you can share between Google groups, and Gmail. Aren't they also doing some friendster like thing? Orkut? They've reached into the OS, via the toolbar, but if it stops there, you can rest assured, Google will be no more in ten years.
The keyword
Re:More info here.... (Score:2, Insightful)
With Google Groups 2 [google.com], Gmail [gmail.com], and Orkut [orkut.com], Google has proven that they have three distinguishing characteristics in any new marketplace.
A year from now, when My Google and Google Messenger launch, Google will be nothing other than a less graphical, more geeky version of Yahoo!. The Slashdot crowd will tire of the new sell-out "evil" Google and move on to another se
Um... scary? (Score:3, Interesting)
Could it possibly do this with cookies? What if you search a lot?
Re:Um... scary? (Score:2)
More likely it tags you with a unique ID and then maps that unique ID on to your searches on the server. I imagine after a while they start dropping entries out of the logs and killing entries for people they've not seen for a while to avoid storing redundant data for people who switched web browsers, got a new PC or whatever.
Privacy policy (Score:5, Interesting)
On generic.A9.com, we will not recognize your Amazon.com cookie
So, on regular A9.com they will recognize your Amazon.com cookie? Nice! So now they can link your purchase history and your search history.
Hm, I don't really know why this is bothering me so much. It's early, and my tinfoil hat kept poking me in the head as I slept last night, I think.
Re:Privacy policy (Score:3, Funny)
You sleep wearing your tinfoil hat? I find that a tinfoil nightcap works well. I also use a tinfoil blanket on my bed, so when it gets cold I can just pull that up over my head and sleep well knowing that I'll be warm and my thoughts protected.
Re:Privacy policy (Score:2)
You know, I wouldn't worry too much. Really.
Re:Privacy policy (Score:5, Funny)
I'll tell you exactly why. Let me paint a picture for you. Your significant other comes into the room behind you and says, theluckyleper, it's my mother's birthday next week. Let's order her something from Amazon.com. So you pull up the page, and based on your search history, it says:
Welcome theluckyleper, (If you aren't theluckyleper, click here [amazon.com])
Theluckyleper, based on your searches and purchasing history, we recommend the following for you:
MOD PARENT FUNNY (Score:4, Funny)
Time to invest in that tinfoil skull plating...
Re:Privacy policy (Score:2)
But A9 doesn't have such a nice ring to it... (Score:5, Interesting)
Before
Other student: Hey, cool page - where'd you find it?
Me: I Googled for it.
After
Other student: Hey, cool page - where'd you find it?
Me: I A9'd for it.
Yeah, definitely feels wrong...
Re:But A9 doesn't have such a nice ring to it... (Score:2, Funny)
Re:But A9 doesn't have such a nice ring to it... (Score:5, Funny)
I think you meant, "I Googled it on A9"
Re:But A9 doesn't have such a nice ring to it... (Score:2)
Re:But A9 doesn't have such a nice ring to it... (Score:2)
Support the First Amendment: Read at -1.
If I'm not the government, this doesn't make any sense.
Re:But A9 doesn't have such a nice ring to it... (Score:2)
Uphill battle (Score:3, Insightful)
Is Google vs. A9 the next vi vs. emacs?
Re:Uphill battle (Score:2, Funny)
I would never kill a man for using A9.
Re:Uphill battle (Score:3, Interesting)
Tough but not impossible. Remember when you thought the same about Altavista? Yahoo!? Hotbot? Webcrawler? etc. etc. Do you seriously think that Google is the last word in search engines? I'm not saying that A9 is The One but I've been on the web long enough to know that Google will be replaced one day. As it stands now, it'll most likely be Microsoft's offering.
Re:Uphill battle (Score:2)
Hmmm... maybe, but A9 has not yet been shown to actually blow goats.
Re:Uphill battle (Score:2)
Yeah, especially when they use Google for the backend and give part of the ad money to Google (according to summary and other posts; I didn't RTFA).
Re:Uphill battle (Score:2)
Here's My First A9 Search... (Score:5, Interesting)
Yes, Google has just been erased from my memorybanks thanks to this killer feature.
Re:Here's My First A9 Search... (Score:5, Funny)
No need to add in the extra "hentai" keyword in the query... A9 automatically adds it in for you!
I'm soooooooooooooooo ditching google now!
Re:Here's My First A9 Search... (Score:2)
Now, it may not be groundbreaking, or it may not be better than Google, but the images thing doesn't look like a very big problem to me
Re:Here's My First A9 Search... (Score:2, Funny)
"the color scheme changed" (Score:5, Informative)
I hope someone got shot for that first colour scheme. It was like someone had opened up the back of my monitor and vomitted profusely into the electrode guns, and then unrinated on my retina.
quite beautiful, and grabs amazon stuff as well as google but:
it is more useful as a replacement for amazon search than google search
I would use this instead of amazon search, I can find the amazon product, and cross compare with third party sources.
I wonder if froogle results will come up for book searches
search test
I like thier url format, a search for orwell [a9.com] gives a url http://a9.com/orwell, and the results are nice, with web and images turn on by default.
Actually this feature alone makes it nice, web results and image results side by side...
Turning on more of the features makes it busy, and the history feature for your searches is a quirky idea.
For amazon searches 9/10 (because you are not in amazon)
For google + images 10/10 because it adds to the experience.
So I say it is useful.
Results open in new windows - yuck! (Score:3, Informative)
Looks like Amazon stuck a tarket="blank" attribute in each of their search result links to conveniently open up new a window when you click on a result. This will be great for idiots who would otherwise be confused by the extremely complicated "click-on-a-link-and-go-elsewhere" concept.
For people who have used the this new-fangled World Wide Web device before this morning, it is a pain in the butt.
As a control freak my personal take is this: Abandon Search Engine. I'll stick with Google until Amazon realizes that if I want a new window I'll open it from a context menu myself (better yet, I'll open a new tab). I like to control my browser window, thank you very much.
Re:Results open in new windows - yuck! (Score:3, Informative)
It claims that "open in same window" is the default setting. So, did you configure it to open in new windows and you just forgot?
Re:Results open in new windows - yuck! (Score:2)
Re:Results open in new windows - yuck! (Score:2, Informative)
browser.block.target_new_window
to true to suppress any target= parameter
or you can set
browser.tabs.opentabfor.windowopen
to true to always open new targets in new tabs.
have fun
Re:Results open in new windows - yuck! (Score:2)
Re:Results open in new windows - yuck! (Score:3, Informative)
Open results in:
Same window (default)
Re:Results open in new windows - yuck! (Score:2, Informative)
Re:Results open in new windows - yuck! (Score:2)
Or you could install the "Single Window" extension of Firefox.
Re:Results open in new windows - yuck! (Score:2)
nice and clean (Score:2, Interesting)
and the results are displayed in a non-bloated
layout. Its good that someone tries to integrate
Google and other Search engines into a single
interface. It has been tried before, but this looks
different. I think I'll continue to use it.
Mozilla Firefox plug in for A9.com (Score:5, Informative)
Search for a9, then add it to your list of search engines!
And if your still unfortunate enough to use IE, download Firefox now! [spreadfirefox.com]
A plugin seems like overkill for this... (Score:2)
GAHHH (Score:4, Interesting)
Note it's definitely NOT safe for work. Gahhhhh
Re:GAHHH (Score:2, Funny)
Re:GAHHH (Score:2)
As the images are provided by images.google.com, it could be that I've turned off the "adult" filter on images.google.com (which I have) and you haven't
Re:GAHHH (Score:2)
(Didn't click on it, but I know the goatse guy's picture was hello.jpg.)
Re:GAHHH (Score:2)
Re:GAHHH (Score:2)
I guess that's one way to say hello
Re:GAHHH (Score:2)
Do not turn off safe search! may contain goatse.cx (Score:2, Insightful)
Just tried it out and, not liking to be limited by someone elses ideas of what constitues a "safe" result, I turned off Safe Search. Of course, in regular google, this would not pose a problem... you simply don't click on the links you don't believe are particularly savoury.
However, in a9, by default it shows images related to the search. I searched for the term hello [a9.com]. What do you thing I saw? A nice (gaping) thumbnail of goatse.cx.
Everytime I see that pit of despair, I swear that is the last fucking
Amazon's site search (Score:5, Interesting)
Also, the search in amazon.com doesn't bring up most likely results. If I search for the name of a song, I get all cd's with songs with those words in it alphabetically. Searching under "song title" for unforgettable gets me 662 results, starting with "The Unforgettable Year 1919', Op. 89: The Assault On Beautiful Gorky"
Udi Manber link (Score:2)
The page linked to from Web 2.0 does not say that he works for Amazon.
Here is a page by him [manber.com] that says so.
Slashdotted? (Score:2)
Bah! Why bother? (Score:2, Interesting)
And I really hate the Amazon tie-in with the cookie tracking my name, search history and etc. That's too creepy for ordinary searching. The last thing I need to know at a later time is some of the weird meaningless shit I sometimes look up on the web. If I need to know where I've been I have my own browser history I can look back through.
Re:Bah! Why bother? (Score:2)
And I really hate the Amazon tie-in with the cookie tracking my name, search history and etc.
Google is also tracking users with a cookie. They just don't tie that cookie to a real id.
Comment removed (Score:3, Interesting)
ahem google competitor? (Score:5, Interesting)
Google is an investor in a9..
and even google results are supplied to a9 by license with google..
boy did Business week goof up huh?
GuruNet?!? Why not Wikipedia? (Score:2, Interesting)
I've searched through the *for profit* GuruNet service, and I'm not really that impressed. As a long time user of Wikipedia, I have all the information there at my finger tips. Try a few searches on GuruNet and then do an equivalent on Wikipedia...I have yet to find a topic where Wikipedia doesn't blow GuruNet's information out of the water.
It's a shame companies like Amazon don't embrace open, community supported services like Wikipedia for tools like A9. I would be much more likely to use A9 if they di
Not really search...technically marketed wrong (Score:5, Insightful)
Clearly, a9.com [a9.com] isn't a new search engine - there's absolutely no improvement to the actual search algorithm - or so it seems (especially since it leeches off the search results of other engines). Perhaps the search of a new source of data (your history of searches) is novel - but even then, probably only marginally.
Where I do see the possible value in the site is the "new features" (and I'll use the term "new" very loosely) for managing information - the information in this case being search results/bookmarks - and recording/managing trains of thought. Sorta like a lab book for a research scientist, here's a tool that allows you to perform the searches you search every day through say Google, but also record the sites you've visted during your searches, perhaps write a small entry about why you visited there and the relative value to the item you were searching for, and then to retrieve those thoughts later when you perform a related search (and perhaps find you had a related search you had forgotten about).
As many have pointed out, this concept isn't necessarily new and I'm not sure that A9's method is the right approach (too early to really tell...). Examples of more likely competitors would be: Onfolio [onfolio.com] (albeit, not directly in search - but similar enough in terms of "managing internet research"); Endeca [endeca.com] - they call their concept "guided search" - part of which is the ability to search in the context of past searches; or even iKeepBookmarks.com [ikeepbookmarks.com] (never used it, just googled for something similar;) which allows you to manage your bookmarks centrally online. Amazon's "unique" approach here is to do the management with search results, but all the same, it's just an info management tool.
So, given that Amazon has one of the largest databases of consumer information (both individual and aggregate trends, habits, etc) and they've never really ruled out being a company who will use that info to their advantage, I'm a bit concerned about A9's storage of my trains of thought and searches...and since they plainly say in their privacy agreement that "customer information will of course be one of the transferred assets" [a9.com] in the unlikley (their words) event that they sell the company. Ok, so Amazon sells the company to a marketing company who then uses the info to innudate you with advertisements in multiple forms (there doesn't seem to be anything limiting them from sending you email or contacting you via other means if you provide them with the info).
Taking away any problems with a big company warehousing your data (and personal trains of thought), the idea is intriguing - but I don't need yet another tool for managing my information in a narrow niche way (I already have too many of those). If it integrated with a tool I already use for managing info I gather (say, like my private database of links - or my file system even) - then it might be cool. Otherwise, I save my links (and my lab books) pretty effectively already - and without the targeted advertising.
My 2 cents.
INFORMATION COLLECTED AND STORED (Score:5, Informative)
INFORMATION COLLECTED AND STORED BY A9.COM'S TOOLBAR SERVICE
A9.COM'S TOOLBAR SERVICE COLLECTS AND STORES FULL UNIFORM RESOURCE LOCATORS ("URLS") FOR EVERY WEB PAGE THAT YOU VIEW WHILE USING THE A9.COM TOOLBAR SERVICE. THESE URLS SOMETIMES INCLUDE PERSONALLY IDENTIFIABLE INFORMATION. URLS FROM SECURE (HTTPS) WEB PAGES ARE NOT COLLECTED. BY COLLECTING URLS, A9.COM TRACKS AND COLLECTS A RECORD OF USERS' WEB BROWSING ACTIVITY WITHIN AND ACROSS WEBSITES. A9.COM ALSO COLLECTS AND STORES OTHER USER INFORMATION YOU GIVE A9.COM WHEN YOU DOWNLOAD AND INSTALL THE SOFTWARE AND INFORMATION YOU ENTER INTO THE TOOLBAR SERVICE. BECAUSE A9.COM IS A WHOLLY OWNED SUBSIDIARY OF AMAZON.COM, INC., A9.COM IS ABLE TO CORRELATE INFORMATION IT COLLECTS WITH PERSONALLY IDENTIFIABLE INFORMATION THAT AMAZON.COM HAS, AND AMAZON.COM HAS ACCESS TO INFORMATION COLLECTED BY A9.COM. AMONG OTHER THINGS, A9.COM AND AMAZON.COM USE THIS INFORMATION TO CUSTOMIZE, PERSONALIZE, AND OTHERWISE IMPROVE THE SERVICES THEY PROVIDE TO YOU.
Alexa search results = Niiice! (Score:5, Funny)
This is a damn good search engine for that reason only (ha). Good thing I was at work, though...
holy crap (Score:2)
So I decided to search for "Alexa" since the web search results were "enhanced" by Google and Alexa. Along side the search results were the image results. A naked "Alexa" appears as the first results.
Of course, I tried this, um for research purposes only.
This is the freakin' default! Aggh! (I was at work too ...).
Search innovations good (Score:2)
I always like to see new innovations in the search market.
A new beta engine funded by Mark Cuban called IceRocket is extremely promising to me. They have some neat ideas, like showing an image preview of the search reuslt, and the ability to load the first X bytes of the page in an IFRAME to see if it is really what you want before you havigate away.
They also have a cool "people-search" feature that searches all the hot-Or-Not type sites.
It is also extremely fast - though that is likely because no one u
Minor UI gripe (Score:5, Interesting)
What fun, but (Score:3, Interesting)
Access to http://a9.com/test was blocked.
Forbidden virus (Trojan horse) 'JS/Exploit-DDay' was detected.
Amusing this, because the info I finally found about this DDay is that it only affects IE, and I was using Firebird...I would upgrade to Firefox but every time I've tried to do so it fails to authenticate through our firewall so I stick to what works.
for those who can't find the first 10 digit prime (Score:2)
A9 is hiring.
check the jobs page [a9.com] if you're looking for employment.
They're looking for
* Software Development Engineers
* Client Software Engineers
* Operational Excellence Engineers
* Systems Engineers
* Quality Assurance Engineers
* Help Desk Support Engineer
You can apply here [a9.com]
see you in the interviews,
Re:for those who can't find the first 10 digit pri (Score:2)
GJC
Two Character Domain Name (Score:2)
By God, It Works! (Score:3, Funny)
Usefull but Ugly (Score:2)
On the other hand the book search is incredibly convienient. Especially when looking for serious references (math or philosophy) the book search being right there on a tab is pretty nifty.
However, the interface is just plain ugly. Faded blue?? Maybe I can
UI great for people searches (Score:2)
Real future of search (Score:2)
A9:your worst privacy nightmare waiting to happen (Score:2)
I don't want anyone watching over my shoulder when I browse the net. I certainly don't want Amazon doing it,
Re:Is this even legal? (Score:3, Insightful)
Anyone else think A9 is just diverting requests to Google and reformatting the results? Yes, that's EXACTLY what it does
This isn't A9 vs Google, this is Google vs Google+AmazonAds. Wonder who's gonna win
Re:Is this even legal? (Score:2)