EnsignExtra writes " A long and interesting article in Fortune on the battle between Gates and Google. 'Forced to watch Google's stock soar the way Microsoft's used to, and Brin and Page enjoy their roles as tech's new rock stars, Gates brings to the fight a ferocity that nobody has seen since the Netscape war a decade ago. Their popularity gets under his skin. "There's companies that are just so cool that you just can't even deal with it," he says sarcastically, suggesting that Google is nothing more than the latest fad, adding, "At least they know to wear black."...Trying to build a Google killer, however, has turned out to be truly humbling for Microsoft.'"