Would You Use Ad-Supported Windows? 643
An anonymous reader writes "ZDNet reported earlier this week that Microsoft was thinking of offering an Ad-Supported version of Windows. A blog post by John Carroll offers some reasons why Ad-Supported Windows makes sense. From the article: '4. More revenue through targeted marketing: The holy grail of marketing is to target an audience with the sort of ads that most appeal to them. Sending a bunch of male programmers advertisements for breast enlargement isn't terribly useful. Sending a bunch of male programmers advertisements for a four hour extended version of Star Trek: The Wrath of Khan is useful.' Is there any situation where you can see yourself open to the possibility of using an Ad-Supported operating system?"
Two good uses (Score:5, Interesting)
I've done this with Windows, although not with an ad-supported version, for my church. I wrote a simple VBA program to show announcements by displaying PowerPoint slides (using the free viewer). It also ring bells on a schedule to signal the beginning and end of classes. It is still running on a 166 MHz clunker.
Not yet ad-supported (Score:5, Funny)
Re:Not yet ad-supported (Score:3, Insightful)
Re:Not yet ad-supported (Score:4, Insightful)
Who wants to bet on the odds that eventually a flaw in the ad system would be discovered, that allows _anyone_ to shove stuff in your face?
Re:Not yet ad-supported (Score:3, Funny)
Doesn't Windows already have this feature ? At least I seem to recall reading about someone using Windows remotely initiated popups to advertize how to turn off said popups, and sending such advertising to the same address every five minutes... Simply add support for multimedia and auto-executing attachments and there you have it.
Sometimes I think that Microsoft do
Re:Not yet ad-supported (Score:4, Insightful)
Are you telling me, with a straight face, that MS isn't already gathering revenue by the ads they deliver through their OS?
from people like you yes.. (Score:3, Insightful)
MSN Messenger's installer offers you the choice to setup MSN as your home page with the MSN toolbar and all the other crap. YOU HAVE THE RIGHT TO UNCHECK THOSE. Therefore, it's your fault if you complain about those because they give you a choice. Same for WMP. Bookmarks with IE? Delete them or don't use IE. Products sold through Windows Catalogue? Who'
Re:Not yet ad-supported (Score:3, Informative)
AFAIK, they were fighting over the default homepage, search engines, bookmarks.
Partially ad-enabled already (Score:5, Informative)
-the sign up to MSN/AOL stuff on an XP home system
-default search through MSN; pre XP SP2 that would even bring in popups
-the 'buy more music like this' hint when you browse a folder full of MP3s.
-the 'print your photos right now' option when you upload photos
-the 'get a digital ID' button on the Outlook security panel
So its there, its there, just no blatantly in your face.
Re:Two good uses (Score:5, Insightful)
Re:Two good uses (Score:5, Funny)
Personally, I think it's a great idea. If Microsoft moved all their Windows products to Adware, then computer users would start to grumble. Computer users grumbling will eventually produce a desire to move off of Windows. Then I'll come along and charge $150/hr to set them up with "more technologically advanced Macintoshes". See? It's a win-win for everyone!
Of course, I'd need to take my time setting up the Macs. The blasted things are too damn easy to install. I don't even need to ghost the machines! Just extract all the Applications they need. Hmm... maybe I can find an old 10MBit hub. Preferrably with plenty of collisions. Or maybe I'll just charge thousands of dollars to make up a study saying that companies could save money by moving to Macs...
* For the humor impaired, the above is a joke. I don't usually advertise the fact that I make up studies.
Re:Two good uses (Score:4, Insightful)
Ya, lots of grumbling over saving money. I hear Geico has the same problem. Incedentally, 15 minutes could save you 10% or more on car insurance.
Re:Two good uses (Score:5, Funny)
I can't.
Re:Two good uses (Score:3, Interesting)
No on every single level. Even contextual ads are terrible. This is an unbelievably bad idea [yafla.com], and it really does sadden me that Microsoft is seriously considering this.
Re:Two good uses (Score:3)
I could also probably help you figure out how to create #2. It involves a pig, a bunch of wood, a heavy duty hinge, a wheelbarrow (in which to place the pig), and a large spring....
Re:Two good uses (Score:5, Interesting)
Re:Two good uses (Score:3, Interesting)
Re:Two good uses (Score:4, Insightful)
Did you miss the episode of the Simpsons where Homer's model rocket hits the church, Mr. Burns pays to fix it, and he introduces changes to make it more profitable? "Get your money changed! Right here in the temple!"
Re:Two good uses (Score:4, Insightful)
I can't leak into the urinal, without looking down and seeing someone selling me something, printed on the drain-cover.
Insightful on the Piss Ads (Score:5, Interesting)
(Score:5, Insightful)
I would pay NOT to see ads.I can't leak into the urinal, without looking down and seeing someone selling me something, printed on the drain-cover.
Exactly! you're right. I find that with each waking moment advertising is getting more invasive and more offensive. It needs to stop. But I don't think I should have to pay to make it stop.
yeah tha'd be great (Score:5, Funny)
That'd be fantastic with ad-supported windows.
[PowerPoint slide transitions in]
Church Potluck, 2pm
Last Name A-J, Salad
Last Name....
[popup]
ENLARG3 Y0UR P3N1S N0W!!!!111
Re:Two good uses (Score:5, Insightful)
Re:Two good uses (Score:3, Insightful)
Never administrated a Windows server, eh? ;-)
OMG!!! (Score:5, Funny)
Re:OMG!!! (Score:3, Funny)
-Jar.
Re:OMG!!! (Score:3, Funny)
Re:OMG!!! (Score:5, Funny)
A true Slashdotter would know there is really a 6 hour version of the Wrath of Khan and already have the DVD, both a copy from P2P obtained before the release date, and the official one with the hologram cover and an autographed picture of the Enterprise (but such a person would NOT be wondering how the Enterprise signed a picture).
Re:OMG!!! (Score:2)
a.) Germans love David Hasselhoff
b.) Senses of humor are a rare, precious gift hereabouts.
Hoth! (Score:5, Funny)
Breast reduction, on the other hand...
Re:Hoth! (Score:4, Informative)
let me think (Score:3, Funny)
don't we have spyware blockers to stop annoying ads popping up on our desktop already? and now we want to make it part of the OS?
Ah games (Score:2)
Will they let... (Score:5, Funny)
Re:Will they let... (Score:5, Funny)
No, I wouldn't. (Score:2)
No, it's just not my kind of system. Also, there is enough adware in windows already after a while spent using the Internet from that kind of operating system, why add more?
IF someone wants to use Windows, he/she buys it, pirates it, or simply uses something else. Advertisement-supported windows would be the remaining few percent maybe.
umm.. (Score:2)
Sounds like a potential security issue... (Score:5, Insightful)
Would Windows then be free? (Score:5, Insightful)
Would the OS be crippled? Could a purchase un-cripple it (and remove advertisements)?
And how intrusive are these ads? Is this a thirty second video commercial while the OS loads, or am I going to be receiving pop-ups every 30-45 seconds? Am I sacrificing monitor space to keep a banner ad on the screen at all times?
Not so much (Score:3, Interesting)
Internet Cafes (Score:2, Insightful)
existing feature (Score:5, Funny)
Re:existing feature (Score:5, Funny)
Seriously? (Score:3)
No
Not that an ad supported browser wasn't bad enough, now we can get an OS that spams us constantly no matter what. Imagine writting an email then a big popup comes up the same time you hit space so the popup thinks you want to goto the site and opens IE to take you there...wow, that would be sweet if the OS could take over my life!
NO (Score:2)
Four Hour Extended Version of 'Wrath of Khan'? (Score:5, Funny)
Re:Four Hour Extended Version of 'Wrath of Khan'? (Score:2)
Instead of Shatner crying out KHAAAAAN [khaaan.com], does he go on a rampage for an hour in the Genesis cave?
Re:Four Hour Extended Version of 'Wrath of Khan'? (Score:3, Funny)
Instead of Shatner crying out KHAAAAAN [khaaan.com], does he go on a rampage for an hour in the Genesis cave?
It's two hours of Kirk gettin' busy with Carol Marcus. I hear he screams "KHAAAAANNN!" a few times during that bit also.
KHAAAAHHHHHHHNNNNNNNN!!!!!!! (Score:4, Funny)
I think the director was right to "tighten that up" a bit.
About the only use I can see (Score:2)
Um....no. (Score:5, Insightful)
Depends (Score:5, Insightful)
Re:Depends (Score:5, Insightful)
Re:Depends (Score:5, Insightful)
Re:Depends (Score:3, Insightful)
When browsers became irrelevant as people realized it was the content they were viewing, not the device with which they viewed it, that was important.
Yes (Score:2)
Which I suppose is slightly different from... (Score:2, Insightful)
I thought I already had this (Score:2)
New Poll (Score:2, Funny)
No
No!!!
Hell No!!!
OH FUCK THAT!!!
Wait, that adware isn't suppose to be their?
New twist on AntiSpyware (Score:2)
The bastard child of Google and Microsoft (Score:2)
-everphilski-
Obligatory statement (Score:2)
No. (Score:3, Insightful)
"No."
Now that that's out of the way, I wonder how well "Windows Defender" (the Microsoft "anti"-spyware offering) would work on an ad-supported version of Windows. I wonder if this has anything to do with the fact that Microsoft purchased Gator^H^H^H^H^HClaria.
I wonder about these things, and I change my original opinion.
"Fuck, no. Not if you managed to throw a chair through Brin's head. Not if you manage suffocate Torvalds by stuffing his head up a penguin's ass. Not if you travelled back in time and shot the parents of Ada Lovelace, Alan Turing, and Steve Wozniak before any of them were born."
OMG... Microsoft's Google envy (Score:2)
This is not innovative or interesting, hell NetZero/Juno/Opera have done this to death with their advertising-based browsers (to limited success). What would make this different is that it would remove any way of avoiding the advert
No Thanks (Score:5, Interesting)
My philosophy about an OS is that it's merely a functional component of my computer, like the processor, or the RAM, or the hard drive, or the keyboard, etc. Would you be open to using ad-supported RAM?
Anyhow. . . I'm sick of ads. Even my tolerance for ad-supported TV has almost run out. The only thing that keeps me watching TV is the ability to record shows on my DVR and skip over commercials when I watch later.
Re:No Thanks (Score:3, Interesting)
Yeah, but with all the product placement in TV shows, the ads are now embedded and you can't get away from them. Don't even get me started on the fake entertainment news where the evening news just advertises their own shows (or parent company's movies).
No thanks (Score:2)
Its funny how the ad supported idea comes back every once in a while. I remember the ad supported ISPs like Netzero... wasn't a great success. People dont want so many ads.
Sure (Score:2)
Yeah, the situation in which it is offered for free and I can find a patch to disable the ads.
Invalid Target (Score:2)
When a family shares a computer, and little sis sees the ads for Axe body spray and Mom sees the adds for new golf clubs and dad sees the adds for femine hygiene products, well,what purpose is actually served?
Or when the targeted advertising hits somewhat embarrasing subjects and you are using somebody else's computer. Imagine going over to Dad's to help out a computer problem and seeing tons
Thanks, but no thanks. (Score:2)
Another distraction (Score:2)
Longer answer: No, I already have enough stuff that I need to focus on. If I needed to be distracted I would take off my headphones or check email every 5 minutes. If you could guarantee that the ads wouldn't be animated, flashy or colored in some way to try and draw my attention to it, then maybe. However, this would go against the whole point of advertising, where you want people to notice your ad.
Just my $0.02.
Not unless they shared that ad money with me (Score:2)
Windows Vista is brought to you by .... Apple (Score:2)
I think this might actually work.
The perfect storm! (Score:2)
will this never end? (Score:2)
-in video games (matrix revoutions)
-location-based ads (google's wifi service)
-cellphone ads (around for a while now)
-television
-radio
-print media
-the SKY
-IM clients
-email
-vehicles
-a rather high percentage of websites
Is there no place that's sacred, no place safe from this? Wherever we go, we are bombarded with ads. Hell, even Churches advertise!
Spam is still spam... (Score:3, Funny)
Gotta hand it to the Redmond Empire. They've come up with some whack-job ideas in times past (anyone remember 'Bob?'), but this one gives new meaning to 'whack-job.' I can't believe that M$ thinks people would actually be dumb enough to fall for this, even if the OS was offered at no cost (which would, most likely, be the counter-factor to get people to try it).
I suppose the ads will feature characters like Clippy and Bonzi Buddy, doing a song-and-dance for each product. Brrr.....
In conjuction with VMware player (Score:2)
Heh (Score:5, Funny)
KHAAAAAAAAAAAAAAAAAAAAAAA (sucks in air) AAAAAAAAAAAAAAAAAAAAAAAAAAA (sucks in air) AAAAAAAAAAANNNNN!
Re:Heh (Score:3, Funny)
"Free or Low Cost..." I'm suspicious... (Score:5, Interesting)
Right now, I can buy a Dell Dimension with XP home preinstalled, spend a half-hour uninstalling all the useless crap they load on there, and get the machine into a relatively professional state. If I want a machine that comes in a professional state, I have to pay a significant premium for an OptiPlex or something.
How much you want to bet that as soon as this gets implemented the next "home" version of Windows will have ads all over the place with no option to turn them off?
"My Documents...sponsored by Coca-Cola!"
Re:"Free or Low Cost..." I'm suspicious... (Score:3, Interesting)
It wasn't "silly". It was a great idea as it forced developers to deal with paths with spaces in them. Otherwise half of the Windows freeware wouldn't work in a non-standard configuration as free stuff is rarely tested well. Commercial stuff is only marginally better. By forcing the space in the most common places ("Program Files", "My Documents") you couldn't just ignore it.
I thought I was (Score:2)
Isn't terribly useful? (Score:2, Funny)
You'd be surprised.
Better? (Score:2)
Doesn't Windows support AD now? (Score:2)
It depends. (Score:3, Interesting)
I am not opposed to Add Delivered comerical OS's to offer the OS at no charge to help the company profit. But if it drasticly hurts my experience or makes me afraid to use it then it won't be useful.
Some OS? Maybe. Windows? Why? (Score:2)
Windows? Ummm, are the ads going to somehow give it a real command line and proper filesystem? Are the ads going to allow me to turn off the CPU and memory hogging windowing system when I need more juice for a big program? Are the ads going to make it easy to turn off all the autoloading system tray and background bullshit that turns my thorobred machine into a third hand cart mule? Are the ads going to
Uh, no (Score:5, Interesting)
the ads! make them go away!! (Score:5, Insightful)
It would help the other free OS (Score:3, Insightful)
Not a bad thing.
So now spyware is a feature? (Score:3, Insightful)
Re:Free Windows? (Score:3, Interesting)
Re:Free Windows? (Score:3, Informative)
Then add an entry to your routing table for that subnet, pointing to 127.0.0.1, with a daemon listening on the right port and responding with the equivalent of a blank page.
Re:Free Windows? (Score:5, Interesting)
The thing worked this way, they gave you a PC with a 17 inches monitor with a resolution of 1024x768 pixels, but you only used 800x600 pixels , the rest was used for advertisment.
Back then, I remember wanting one of those (unfortunately, the offer was just for USA, and I am from outside) as I didnt had money for a new computer and I was frustrated with the my 200mhz compile times (djgpp). At that time I thought I didnt care for the ads, anyway, I was used to see ads in TV, and the computer they were offering was the the best technology available back then.
I do not know what happened with the experiment, did it worked? I think the problem back then was how to update the ads.
Now that I think, it may be a nice way for renting computers here at my undeveloped country (may be a nice buisness).
1. Offer ad space for computers
2. Rent (or even just offer for free) computers at a low cost to people.
3. Cash in ad money
4. Profit!
sounds good (I guess)
Re:Free Windows? (Score:5, Informative)
It was FreePC.com, IIRC. They were a separate startup that thought they would make it big by offering a PC with a real resolution of 1024x768, but an effective resolution of 800x600. (The rest was ad space.) They also provided the dial up service. Many people (myself included) signed up for the offer. Unsurprisingly, the company went under long before most people (again, including myself) actually received their PCs.
BTW, they had a monthly charge if you didn't watch enough ads. I think the problem they had was that they couldn't line up enough advertisers to make a profit, and they couldn't charge the users for actually looking at their placeholders.
Re:Free Windows? (Score:3, Informative)
If I remember right, it was a compaq badged machine with horrible internals (these things couldn't have cost much to begin with) -- cyrix CPUs, onboard everything, etc. But hey, free computer and dialup access.
Re:Let's not make assumptions here... (Score:2)
From hell's heart I stab at thee! For hate's sake I spit my last breath at thee!
(j/k - it's a quote from the movie - which is in turn a quote from Moby Dick - in case you haven't seen it)
Re:Learn from Juno / Netzero? (Score:2)
Re:no (Score:5, Funny)
Has anybody seen the film Coyote Ugly, set in a bar where the hot female staff dance on the bar-top? It's pretty shit, but one thing I remember was them chanting 'Hell no h20' and going crazy whenever somebody asked for water.
Reading the parent's comment, I instantly pictured him working in a computer shop, where whenever somebody asks for a copy of Windows, he and the technicians get up on the counter and start chanting 'hell no Windows must go' while gyrating and swinging their black Metallica t-shirts above their heads.
An amusing, yet utterly revolting, picture.
Re:Deceptive advertising (Score:5, Funny)
You get the idea.
Just consider it the new "WAAAAAAAZZZZZZZZZUUUUUUUUUUUUUUUUUPPPP!" craze.
A marketer's response... (Score:3, Funny)