Google Counters AOL Deal Speculation 135
arrrrg writes "Google has responded to speculation of biased search results and flashy banner ads arriving in the wake of their recent $1 Billion deal with AOL. On their official blog, they deny that users will see any negative changes. In particular they maintain that search results will remain unbiased and the site will remain free of banner ads." From the post: "Indexing more of AOL's content. Our goal is to organize all of the world's information. When we say 'all the world's information,' this includes AOL's. We're going to work with the webmasters at AOL -- just as we work with webmasters all over the world -- to help them understand how the Google crawler works (with regard to robots.txt, how to use redirects, non-html content, etc.) so we don't inadvertently overlook their content."
Uh? (Score:5, Funny)
Jeez, why didn't they just use one of the damn free cds?
Re:Uh? (Score:2)
Re:Uh? (Score:1)
Re:Uh? (Score:5, Informative)
Under the strategic alliance, Google and AOL will continue providing search technology to AOL's network of Internet properties worldwide. The agreement's broad range of new features for users and advertisers include:
Google will become the only shareholder in AOL other than Time Warner. Time Warner will retain management control and full strategic flexibility over AOL, while Google will have certain customary minority shareholder rights, including those associated with any future sale or public offering of AOL.
For $1b, Google are getting a hell of a lot more search content, video content, IM users, along with a share of AOLs advertising revenue and they're gonna continue to get their search features provided to AOL users, and let's not forget that MS not cannot bully Google around as easily by buying a share in AOL themselves anymore. Whether it's worth it only time will tell, but I don't think it's been too bad of a deal.
Re:Uh? (Score:2)
Re:Uh? (Score:2)
Re:Uh? (Score:2)
Re:Uh? (Score:5, Funny)
When Google came for the MSN'ers, I said nothing, because I was not a 50 year old grandma.
When Google came for the Myspace'rs, I said nothing, because I was not a 15 year old emo freak.
When Google came for the Yahoo'ers, I said nothing, because I was not a mentality retarded person.
Then, Google came for slashdot, and I was like.. meh.. whatever.
Re:Uh? (Score:2)
Re:Uh? (Score:2)
Re:Uh? (Score:1)
A cynic might say that Google is in a weak position here and are getting played... wonder who will have the last laugh....
Re:Uh? (Score:5, Interesting)
I see this purchase as Google protecting the traffic it gets from AOL. In a little over 2 years they will have made their $1 billion back.
Remember when Ballmer said "I'm going to kill google?". Google just spent some of its HUGE cash pile on protection against MS. Fair play to them.
Re:Uh? (Score:2, Insightful)
Re:Uh? (Score:5, Funny)
Yum..
Re:Uh? (Score:1)
Re:Uh? (Score:2)
Re:Uh? (Score:2, Interesting)
It sounds dumb to me, but hopefully GOOG's executive staff has run the numbers. MSFT isn't "bad", and GOOG isn't "good" - they both only care about the money.
Re:Uh? (Score:1)
I don't think that this is true of either company; both are making enormous profits which leave significant room for experimentation. It should be obvious that both companies have other agenda - in MSFT's case, trying to extend Windows' reach onto every computing device in existance, and in GOOG's it's trying to index every bit of information on every medium. Sure, both of these activites could lead to a great deal of money b
Re:Uh? (Score:2)
Even if it is $400Million in revenue per year, that is not profit. GOOG spent a billion in CASH, who knows how many years it will take to recoup that.
You say that as if the $1B is a pure loss; it isn't, they bought a 5% share of AOL with it.
(Yeah yeah, so that means they only have to recoup about $999 million...)
Re:Uh? (Score:1)
Re:Uh? (Score:1)
Re:Uh? (Score:2)
He reminds me of the cheesy TV stations back in the 70's that would show cartoons formatted for movie screens squeezed to fit the TV screen aspect ratio.
Re:Uh? (mod parent up) (Score:3, Insightful)
I mean, if true, that's one LARGE consulting fee. Defense contractors would probably even gawk and say "that's a lot of money!"
Re:Uh? (mod parent up) (Score:2)
Don't be an idiot (Score:3, Insightful)
Google no more gave up 1 Billion dollars than you give up money when you put it in you 401k. Sure Google likely paid more than the AOL percent was worth in return for additional contractual assurances (will use Google ads, won't do blah with MS etc..) but not the wh
Re:Don't be an idiot (Score:1)
Re:Don't be an idiot (Score:2)
Its all games.
Re:Uh? (Score:1)
1B for that? (Score:2, Interesting)
No need to pay 1B for that, eh?
Re:1B for that? (Score:2)
Re:1B for that? (Score:2)
AOL ads (Score:3, Interesting)
Re:AOL ads (Score:2, Interesting)
AOL has done some good (Score:2)
Re:AOL has done some good (Score:1)
That was quite a plus.
Re:AOL has done some good (Score:2)
Google is brave... (Score:3, Interesting)
Text ads work (Score:5, Interesting)
- There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.
Will the same be true for all the hundreds of thousands of sites in Google's ad display network?
Google achieved much through its innovation in text advertising. It proved that relevance is way more effective than blinking and moving graphics.
But now my local Google rep tells me Google accepts graphical banner content including Macromedia Flash format.
They're making some sort of guarantees about their own Google web site in TFA, but what about all their affiliate relays? Will Google allow customers to flood those with annoying graphical ads?
Re:Text ads work (Score:2, Informative)
Re:Text ads work (Score:2)
Those words do NOT all relate to one topic.
Re:Text ads work (Score:2)
They all relate to the religious right nut jobs (as opposed to the religious right sane people, so don't flame me) view of Judaism/Islam/Atheism/Catholicism/Harry Potter.
Re:Text ads work (Score:5, Insightful)
My guess is that will be up to the site displaying the ads. And for that i'd say you can't fault Google; they'd be losing out on a lot of potential marketshare by not offering graphical ads. If some website wants to get paid to host some ads, it's up to them to decide what type of ads they want to host. And if they want to host banner ads (more money in those, i assume?) and Google can't do anything for them, then they'll just host banner ads through another service (doubleclick, whatever). Google loses out on a potential customer. By offerring graphical ads Google gets to snag those customers, but that does not mean we'll see more annoying popups and banners, it only means those websites that aer willing to subject their readers to that kind of thing in the first place have another option to choose from. We may see some sites that use Google text ads switch to graphical ads; but I think the major change will be Google will steal away customers from doubleclick and the likes--just a change in what service the webstie that already host graphical ads use, not necessarily an increase in the number of sites that use graphical ads.
You could get into a whole moral debate about not offerring a service you fundamnetally disagree with, and that offerring it because "if we don't do it someone else will anyway" is no excuse; but noone ever said (well, Google never said (did they?)) that they're on a moral campaign against graphical ads, just that they recognize that they'll get more users if they don't have them on their own site. If someone else wants to have graphical ads, well that's their own decision to make. I'll just be that much less likely to visit that site, and that's my decision to make.
Re:Text ads work (Score:2)
And that indeed does make me much less likely to visit such a site (having learned that the value of the average site is inversely proportional to the annoyance factor of the ads it displays).
Re:Text ads work (Score:2)
I do agree that its not exactly reprehensible, but just like popup ad providers, their decision will have a significant impact on the user exp
Re:Text ads work (Score:5, Informative)
Re:Text ads work (Score:2)
You will one day curse Google just like you do AOL, Microsoft, and Gator. Mark my words.
Re:Text ads work (Score:2)
I believe from reports, and what isn't in the post, that Google will be providing search affiliates with rope to hang themselves with, a gun to shoot themselves with, etc. Basically, it appears Google will give affiliates the option of graphical crap. If those sites want to annoy their users, Google will be more tha
Re:Text ads work (Score:2)
I've already seen them.
.sfw file coming from them. Googles' context didn't include that... but there was enough in the path to identify a multimedia ad and so I blocked based on that. If it gets any more complex, I'll probably just block all ads from Google.
I block flash ads. Usually I'm nice enough to not block the ad network outright - but block any
Time Warner (Score:5, Insightful)
Contradiction (Score:5, Insightful)
Re:Contradiction (Score:2)
~S
I'm not quite sure what this means... (Score:3, Interesting)
Re:I'm not quite sure what this means... (Score:3, Insightful)
Re:I'm not quite sure what this means... (Score:2)
Re:I'm not quite sure what this means... (Score:2)
The Jedi Temple Archives contained possibly the single largest source of information in the galaxy. Within the polished architecture of the Temple, incredible amounts of data were stored electronically and holographically.
http://www.starwars.com/databank/location/jediarc h ives/img/movie_bg.jpg [starwars.com]
Well, I will just block google ads... (Score:1)
Maybe I will block them, even if they use just logos for the ads.
Comment removed (Score:3, Interesting)
Article Text (Score:4, Informative)
The recent announcement of the AOL partnership has been the source of a lot of rumors and misconceptions. We'd like to clear some of those up.
- Biased results? No way. Providing great search is the core of what we do. Business partnerships will never compromise the integrity or objectivity of our search results. If a partner's page ranks high, it's because they have a good answer to your search, not because of their business relationship with us.
- Indexing more of AOL's content. Our goal is to organize all of the world's information. When we say "all the world's information," this includes AOL's. We're going to work with the webmasters at AOL -- just as we work with webmasters all over the world -- to help them understand how the Google crawler works (with regard to robots.txt, how to use redirects, non-html content, etc.) so we don't inadvertently overlook their content.
- AOL will receive a credit towards advertising purchased through Google's ad program. You might wonder if this will affect the ad auction. It won't. We don't offer preferential treatment on advertising (in either the auction or the display) to any of our partners.
- We have a service called "onebox" for which we provide some additional links separate from ads (sponsored links) and search results. (Try searching on [new york transit strike] and look for the news section.) AOL and its products have always been a part of onebox, along with many other providers, and will continue to be.
- There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.
Our service and our business works because of you - our users. You're important to us and something that we think about all the time -- as we build new products, negotiate deals, and think about what our future holds.
We're looking forward to what AOL can help us do for you, and believe that our new agreement with them will only create a better experience for you in 2006 and beyond -- one where you can continue to trust that we're giving you a result because it's the best one we can possibly provide.
Re:Article Text (Score:1)
What about China? (Score:5, Insightful)
What about google's collaboration with china's government?
Does "all the world's information" includes information about human rights, liberty and all this stuff?
Re:What about China? (Score:2, Insightful)
Re:What about China? (Score:2)
Built in conflict of interest (Score:5, Insightful)
They do well when AOL does.
Even though it seems a stretch, these structural types of conflict of interest can be surprisingly powerful.
Give it five years. At some point, instead of trying to pick the best choices for onebox with the goal of it being the best for the user, they will pick an AOL option, and rationalize it will be the best for the user. It's a subtle difference, but almost guaranteed.
We also see from lobbying in the political realm, that access means a TON. Just getting alot more overlap with Google will let AOL really tune into what they are going to be doing in a way that others won't be able to.
Be interesting to see how this unfolds. Feels very business driven, and even there not sure I buy it. If you have to pay $1b to sell your ads on someone elses site, you're not really selling them. Better to just adjust the cut they get until they and more people everywhere cary them.
Living in the real world (Score:3, Insightful)
Re:Living in the real world (Score:3, Interesting)
Someone on the edge of the relationship, either on the AOL side or the Google side, may have their success very tied in with how this partnership will result. For example, I pushed this deal to buy the $1b stake. It would be good for me to show that the stake is worth something, so I push for AOL to show in a bunch of places.
This would usefully be from the business persons side, rather than a programmers side. Google has grown a lot in a short time, and corporat
Lies? (Score:3, Interesting)
Re:Lies? (Score:2, Insightful)
Re:Lies? (Score:1)
Google bought a BIG chunk of Microsoft stock?
-BrentRe:Lies? (Score:2)
We won't rest (Score:2, Funny)
Outrageous! (Score:2, Flamebait)
Hell, they could have paid me five hundred million and I would have done it for them for half price!
Justice Leauge? (Score:2, Funny)
The most important information's not from .HTML (Score:5, Insightful)
In my opinion, the most important information is that which is contained in private e-mails. Many users are not weary in the least to tell other users very private ideas, thoughts and connections.
Google has harvesting engines that can associate words, thoughts and connections better that previous generations of their code, and this is used primarily to help advertisers associate their products and services with the as many different keywords as they possibly can.
Websites are generally static, but e-mail is always changing. Even the busiest blogger might change their site 3 times a day, a news site might change it 20 times, but an e-mail user could send and receive dozens. Imagine tying in all of a user's e-mails together to find insight into what they want and like and need.
At this point, is Google sorting through our e-mails at gmail? I'd say no. I don't think this will last -- and AOL's e-mail system is gigantic. The signal-to-noise ratio is pretty low, but it is still massive data. On top of that, the noise that does exist (spam) may help Google implement better anti-spam routines in gmail.
Of course, I could be all wrong, but I've been studying Google for years now, and nothing they do surprises me. Everything they've been up to has been unique in how they attack their problems, and I do believe that their desire to catalog everything is true. I've said for over 15 years that the future is not products or services but information. The right company that can aggregate and align information for every user (consumer or producer) will be the wealthiest company in history.
Microsoft who?
Google Whispers (Score:1)
SEO (Score:2)
$1 Billion for search engine optimization consulting?! I am in the wrong industry!
Fine line (Score:1)
Our goal is to organize all of the world's information.
There is a very fine line between organization and control. By sheer classification and by deciding interfaces and limits on how to access that information, you exert a signifigant amount of control over perception and equal ease of access to biased sources. What happens when you _have_ all the world's information indexed?
</tinfoil_hat>
And for the umpteenth time, your goal is to maximize shareholder profits (which
Re:Fine line (Score:2)
You sell it. Or you use it to sell something else (like ad delivery). Hence, maximize shareholder profits.
You're right though, it's kind of scary to have so much power centrally administered.
What is bias? (Score:2, Interesting)
It sounds to me that they're going to make darn sure AOL's content is properly indexed. That will have to change the results of a search from what it is today; helping AOL get better placement isn't bias?
Yes, they als
Re:What is bias? (Score:2)
AOL to press 1 billion more CDs (Score:2, Funny)
AOL is mailing out 1 billion more CDs to the US market!
All I needed to hear (Score:2)
Thanks, You have my continued support.
Do no evil? (Score:4, Insightful)
So, giving AOL a billion dollars to continue their work IS evil.
Re:Do no evil? (Score:1)
I'm going to rag on the whole "Evil Google" meme for a second here. You can call something Evil all you want. But everything's relative, and at the end of the day, these statements are no more philosophically monumental than it would be if you were posting on Slashdot referring to the Holocaust as Evil and for Google to index Holocaust pages as Evil.
T
Re:Do no evil? (Score:2)
Re:Do no evil? (Score:2)
Nope, they don't have a big enough stake in AOL. (5%). 5% is nothing.
-everphilski-
Re:Do no evil? (Score:2)
Nah, its just outsourcing that evil.
Glindows?? (Score:2, Funny)
Not merge, destroy. (Score:2, Interesting)
Personal bias aside:
Microsoft is going to go out of buisness.
Google is poised to take over the desktop market
(if not globaly, then domesticly at least).
Think about it, nobody wants a computer, they want a web browser and an office suite.
If google can put OpenOffice online, then suddenly all people need is a thin client that can handle PPPoE/DHCP have a USB port for a memory key
and an embedded web browser. If you have access to that 2 Gig of gmail space
Re:Glindows?? (Score:1)
The name?
No, a bird hit my windshield. When that happened, I got depressed.
Not you, Cisco.
Yeah, even me. But as soon as I got depressed, I got "undepressed"... 'cause as I was cleaning the gleaming guts off my windshield...I thought of the name for the drug-- Gleemonex!
The slogan?
Gleemonex makes you feel like it's 75 degrees in your head...
Diffrent goals (Score:2)
Bill Gates and Microsoft have said several times - they want to give YOU the tools to index your information.
Note the difference in semantics. Google wants all the information in the world indexed in one place. Microsoft wants to sell each company the tools to index their own information.
-everphilski-
Google Search? Unbiased? (Score:1)
No, that's not biased. Not at all.
Clever Wordsmithing (Score:1)
of course, the word "negative" is subject to interpretation. Of course, Google and AOL execs would view banners and even more biased search results as a POSITIVE change, because it will give users what they want and offer them more opportunities to save blah blah blah.... or some other similar drivel...
Google's banner advertizement free pages are great (Score:2)
Creating buzz about potential acquisitions, offering the potential of unlimited wealth to any media provider that gets acquired is a brilliant tool for Google. In return, no-one says anything negative about Google.
Re:Neato (Score:1)
Re:Neato (Score:2)
As a matter of fact, yeah. Welcome to 1995. People lost a lot of money on pathfinder.com, go.com and the like before they realized that the killer feature of the Internet is access to LunixBlogger's belief that Richard St
Re:Because AOL has no clue what a metatag is? (Score:1)
Re:Because AOL has no clue what a metatag is? (Score:1)
Re:Google *SHOULD* include graphical ads! (Score:1)
Re:Google *SHOULD* include graphical ads! (Score:2)
I'm talking about whether adsense should include this type of stuff (it may already) but several people were bitching about this prospect.
Re:More Microsoft/Google News (Score:2, Insightful)