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Yahoo! The Internet Businesses

NYT on Terry Semel of Yahoo! 33

prostoalex writes "With the recent CEO smackdown and Steve Jobs profiled by BusinessWeek, The New York Times talks about yet another high-tech CEO - Terry Semel of Yahoo! An outsider to the industry, Terry Semel currently leads the global company with the broadest reach. NYT looks into Yahoo!'s most valuable assets - technology produced by its employees, and covers many Yahoo! products, some of which, like Yahoo! Search, launched 2 years ago, trail only Google in the amount of users."
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NYT on Terry Semel of Yahoo!

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  • by pHatidic ( 163975 ) on Monday January 30, 2006 @09:26AM (#14597640)
    The commute is too far. And there isn't any money to be made off this search thing. -Guy Kawasaki, when asked to interview for CEO of Yahoo! (Guy wrote Rules for Revolutionaries)
  • In depth article (Score:3, Interesting)

    by Daengbo ( 523424 ) <daengbo&gmail,com> on Monday January 30, 2006 @09:32AM (#14597680) Homepage Journal
    I RTFA, and have to say that I was quite impressed. I rarely see articles about tech news online that are longer than a few clomn-inches, but the NYT put together what appears to be a thoroughly-researched piece on Yahoo!'s evolution this the .bomb period.

    Yahoo! focusing on media and advertising appears to be paying off for it, and it's purchase of Inktomi was handled well. It's market cap doesn't look as illogical as that of the goliath standing next to it, either. I'm glad to see that one ex-media mogul "gets it."
  • 2 years ago? (Score:4, Informative)

    by HairyCanary ( 688865 ) on Monday January 30, 2006 @09:37AM (#14597701)
    Yahoo! Search, by name, perhaps has only been around 2 years. But Yahoo! was a search engine well before that -- in fact, I remember a time when everyone I knew used Yahoo! and not Google. Perhaps it's just semantics -- Yahoo! was a directory, perhaps, not a true search engine? Even so, it is made up like a compliment that they only trail Google in number of users after just two years. Most of those users were probably already Yahoo! users.
    • Re:2 years ago? (Score:3, Informative)

      by aengblom ( 123492 )
      Yahoo had a directory, but had farmed out the search engine (to Google for a while actually), until about 2 years ago when they bought Inktomi and ramped up development on their own proprietary search engine.

      Their point is that their in-house search engine is on par (you can have your own opinion here) with Google's even though they started it just two years ago. Granted, they bought Inktomi, which had been working on its own for quite awhile.
  • by digitaldc ( 879047 ) * on Monday January 30, 2006 @09:38AM (#14597706)
    Worse, he was a Hollywood guy, and had barely touched a computer during the nearly two decades he oversaw Warner Brothers with Robert A. Daly.

    This was because someone mistakenly told him that he could get a virus from his PC.
  • CEO smackdown - mention of Steve Jobs ... Of Course!

    Search market - mention of Google ... Of Course!

    NYT Article - Ability to Read without Bugmenot ... Huh?

    ---
    "Don't let the fools fool you. They are the clever ones."
  • by Anonymous Coward on Monday January 30, 2006 @09:49AM (#14597763)
    The reality of it is that Yahoo! is first and foremost a media company. It's most valuable assets is its traffic and it's large reach. Whether that reach is maintained by churning out new services, or by making more original or exclusive content available has no bearing on the business - the editorial/content teams and corp. dev. teams who work on securing more content deals are as valuable as the engineering team.

    That's what sets Yahoo! apart from Google, for instance. Google is a technology company. Yahoo! is a media company. Big difference. Yahoo could, if it wanted, live off licensing all the technology it needs from third parties. Google can't. For Yahoo! engineering is a luxury - Yahoo! maintains it because it makes things easier, cheaper and helps the company keep control of its destiny. For Google it is a necessity - it's audience is tied almost exclusively to its technology assets.

    The most visible result of this comes in approach to new services: Yahoo! favours incremental improvement driven by business needs (competition, customer expectations) of proven services, and is prepared to wait for another company to test the waters before going full steam ahead, while Google throws out new services and features to see if they'll stick, and takes the cost of failures (Orkut etc.) much like Yahoo! used to five years ago.

    Gmail is a good example. Google went full speed ahead and threw a bombshell (not with the features - normal users tends to find Gmail feature limited and confusing - the disk space is what mattered) into the mail market. Yahoo! (and the rest) followed up with smaller increases. End result? Yahoo! still makes money selling what Google gives away for free (2GB+ storage space), and Gmail ended up making only tiny inroads into the mail market, barely denting the large providers like Yahoo!, Hotmail and AOL.

    More importantly, Google was left with their silly "permanently increasing" quotas, while the rest of the market for the most part kept their userbase (except, to a large extent, the people who cost them the most by keeping as much as they could stored in their accounts...) and their revenue streams.

    Google failed to realise that "unlimited" storage is a technology driven feature, not a user demand. It means little to most people outside the geek crowd.

    This is also behind the often denigrated cluttered Yahoo! home page (though people here also forget that Yahoo! search has it's own homepage [yahoo.com] just as most other Yahoo services) - the Yahoo! home page is delivering a huge amount of traffic to a vast amount of Yahoo! content pages and services. Search is just one of many resources users go to that page for. People come there because it provides the mix of content they want, just like a newspaper or magazine people grow familiar with.

    As a result it is also driving a huge amount of revenue.

    The important point of this is that if Yahoo! falls behind technology wise in a particular area, it won't matter too much - Yahoo! has many legs to stand on. If Google falls behind in search technology, it is more or less dead.

    It's different strategies - "slow" audience growth and embracing anything that will grow your reach and audience numbers (Yahoo) vs. driving traffic via technological superiority in a few basic areas (Google).

    Only time will tell what gives the best long term viability.

    (Disclaimer: I'm an ex-Yahoo employee)

    • this is mostly wrong (Score:1, Interesting)

      by Anonymous Coward
      yahoo makes its money mostly in the same way google does - search ads, and banner ads. the distinction of "media company" vs "search company" is bogus and always has been. tell me waht media yahoo owns? none. they license it all just like google could. and anyway, apple now owns this market.
  • Exclamation Point! (Score:5, Insightful)

    by OctoberSky ( 888619 ) on Monday January 30, 2006 @09:55AM (#14597799)
    The smartest thing Yahoo! ever did was add that Eclamation Point to their name. No matter what the story, be it good, bad, neutral, even boring that little bugger makes them stand out.

    I always read headlines and stories and forget that they have it attached in their copyrights. I was all giddy to read a story about a CEO, not because I am a business major or a fan of Yahoo! in general, but because that little mark (!) envokes so much emotion!
    You can't just go around throwing exlamation points at every crappy sentance, but Yahoo! makes every crappy story about them stand out!
  • by anum ( 799950 ) on Monday January 30, 2006 @10:28AM (#14598013)
    First there was ARPAnet and it begat telnet and ftp. Then came Archie followed by Gopher (and it was good).

    There was Simtel and WUarchive, the golden age of shareware, Apogee, id Software, Commander Keen and Duke Nukem, communication, dissemination and, of course, p0rn.

    In the midst of this rose Mosaic and the Web was born. Web sites were created and they were good(ish).

    But the net was a dark and lonely place with no one to guide the nubes and so pages of links sprung like manna from the hands of geeks.

    The links were consolidated and organized into groups and the portal was born...Yahoo!!!
  • Web 2.0 (Score:1, Informative)

    by Anonymous Coward
    While some consider Yahoo to be behind in tech, with the purchase of Flikr [flickr.com] and del.icio.us [del.icio.us] Yahoo actually seem to be on the cutting edge of so called Web 2.0 services. I hope Yahoo keeps the names of these services without adding Yahoo to them. Its less sickening then organizations that just add a "G" or "K" in front of every product they offer.
  • .mac (Score:2, Insightful)

    by ronanbear ( 924575 )
    Interesting to see that Yahoo! got so much right by focusing on what they were good at and having a good grasp of the way the internet works.

    Apples .mac has about 1 mil users paying $99 each representing about $100 mil in revenue.

    Yahoo! advertise but don't charge (mostly) and they pull in $5.2 billion in revenue.

    Paid subscribers will always be a much smaller proportion of the market than free service users.
  • Personal to Zonk (Score:2, Interesting)

    <offtopic>
    Hey man: you win.
    I've no problem with being modded down when I'm being sarcastic, but I respectfully disagree with the systematic, blanket modding of my posts as 'Overrated' when I'm posting a reasoned opionion that adds value to a thread. This has happened often enough in the last week to trigger this post.
    I'll simply uncheck your postings over in the preferences, so that future tension can be avoided.
    Best,
    Chris
    </offtopic>

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