dolphinlover writes "The purchase of MySpace.com by Robert Murdoch's News Corporation last year for $580 million has caught the attention of another media conglomerate, Viacom Inc., whose CEO, Tom Freston, has now announced his intentions to purchase or partner with a social networking site this year in order to enhance the company's image with youth. Whether it will also be successful monetarily has yet to be seen, as MySpace.com only had $47 million in revenue in 2005 based on advertising. This news follows Viacom's acquisition of Neopets.com in 2005. For those companies already heavily involved in television and movies, expanding their presence to the Internet provides a new opportunity to gain a foothold over the competition."
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