Verizon to Allow Ads on Its Mobile Phones 179
srizah tipped us to a New York Times article, which has the news that Verizon is going to introduce ads to their phones. The offerings will show up when users browse the internet via their cell service, and will exclude streaming ads that might not work in the mobile format. Sprint began offering ads right on their cell 'deck' in October, and the article indicates that access to cellphone screens is a going concern with online advertisers. From the article: "Even without cooperation from carriers, advertisers have been able to reach consumers visiting off-deck sites, and such marketing has grown in size and in scope. The first advertisers drawn to mobile phones tended to be quick-serve restaurants and hotels -- businesses that people might want access to on the go. But increasingly, there is traditional brand marketing, said Jeff Janer, chief marketing officer for Third Screen Media, a mobile ad management company that pairs advertisers and agencies with providers of mobile content, like USA Today and the Weather Channel."
Advertising on mobile phones (Score:3, Insightful)
Re:Advertising on mobile phones (Score:5, Insightful)
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But I don't want an "intimate bond" with any advertisers! It looks like this whole setup is simply a form of rape.
Re:Advertising on mobile phones (Score:5, Funny)
just think of it as suprise sex!
After all, everyone likes sex, and every one like getting suprises, so suprise sex is a double-plus-good thing!
And "popups"? See, it is all related together!
or: How I Learned To Stop Caring and Love The Adds.
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Each puff brings improvement and happines to my world! Just like commercials!
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If my phone service provider starts allowing ads on my phone, I will cancel service. I'd hope that everyone else would do the same. You can't tolerate this type of thing, corporations trying to squeeze out every last dollar at the consumer's expense.
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(2) I think you missed the word play connection I made on the "intimate bond with consumers" as stated in the article and my pointing out that we're already getting fucked. It was a joke.
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Fortunately neither cable television or cellular phones are necessities for most people (although a lot of us seem convinced that they are) they're just luxuries that the human race lived without for a very long time. For that matter, over half of my life was spent without either. So, like any other product or service that I do not require for my own existence, I can simply choose to do without if said product or service becomes intolerable. Like I said, I got rid of cable, but I do h
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The article is wrong... (Score:2)
If they want to send me advertising, it might be OK with me if they also subsidize my airtime, say with 2 minutes of usage credit for every ad.
Regardless, I'll still make a concerted effort to avoide buying from these spammers.
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This is true, you are paying for the phone/data service. However, Verizon isn't beaming the ads directly to your phone. FTA:
"Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit an
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Actually, I've built a number of WAP sites for major media companies and they're relatively clueless... the links go out to non-mobile friendly sites. Therefore, the sites look like crap and the advertisers look like schlubs.
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Oh, And What Will You Do About It? (Score:2)
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I know, it cost me $70 a few months ago to get a phone that did nothing but calls for my wife because she didn't want one "with all that other crap". Whereas the tricked out phone was free.
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Re:Advertising on mobile phones (Score:5, Funny)
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Copyright infringement (Score:2)
Likewise, anybody selling ad space on their website specifically aimed at mobile users would surely be annoyed learning about the mobile network provider messing up the users' experience with additional ads. If the user can't easily identify the source (website or network provider) of each ad visible on that tiny display (say, by having a fixed portion of it reserved for network ads), then I could definitely see a case of copyright infringement.
Filing a lawsuit over it would obviously be out of the questio
Argh (Score:2, Informative)
Password: memyself
Oh *great* (Score:3, Insightful)
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No, it means that non-subscribers have to pay extra. After all, not having to watch advertisements on your phone is a privilege, not a right.
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That's a good way to loose me as a cell customer (Score:5, Informative)
Re:That's a good way to loose me as a cell custome (Score:5, Insightful)
pheww... Now I'm ok [/venting]
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Ah, I believe that's "douchbag loosers".
Which is kind of gross, actually.
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Don't loose your cool, man.
Re:That's a good way to loose me as a cell custome (Score:3, Interesting)
I fully expect the ad oriented entertainent system to die horribly in 30 years. Either
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As an Australian this worries me, because sure as fuck some arsehat over here is going to look at this and think its a great way to double shaft users, I was thinking about upgrading to a 3g phone from my old nokia brick, but now I might not.
But that's what they want! (Score:2)
Charging you for ads that they make money on is a problem to switch companies, of course, but that's something that you should worry about after you realize that you've been loosed from the confinement imposed by traditional phones. I don't really think you're ready fo
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Re:That's a good way to loose me as a cell custome (Score:3, Informative)
And then, on each connection, I was "downloading new art" for five minutes. When I finally put all the pieces together (no thanks to the existing AOL support), I canceled immediately.
People are m
I hope the advertisers have small sites... (Score:2)
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There's a difference?
Re:I hope the advertisers have small sites... (Score:4, Interesting)
As the advertizers have to pay someone to make you view it, and as people pay for, or go to extreme lengths to avoid viewing it, the data can actually be considered negative value, rather than worthless, data.
As such, all advertizing money should be subtracted from GDP reporting. Maybe then we can finally get rid of it.
Don't fuck with the GDP! (Score:2)
Wow, man. Once you go down that road, where does it stop? We'd have to subtract all the stuff that pollutes our world, the healthcare costs that are used to heal what the pollution does to us, the entertainment sales that go to fund lobbyists that buy laws like DMCA, etc. USA might not even be in the top-10 countries for GDP anymore. That would be a pretty nasty blow to our national ego, don
At least for VX8300 (Score:5, Informative)
http://vx8300.blogspot.com/2006/08/free-wap-inter
Re:At least for VX8300 (Score:4, Insightful)
But still, even if it doesn't affect me directly, this move rubs me the wrong way. Give me a free phone and *maybe* I'll consider viewing ads on it... Free air time too, come to think of it. Of course, TV started out that way and now we pay to view ads there, too. Must be why I don't watch it much anymore.
Remember, advertisers: The more you tighten your grip, the more of us will slip through your fingers. We don't *want* to be barraged day and night with useless promotioh of inferior products dammit.
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Actually, if it weren't for laws, advertisers would be setting up bullet-proof jumbotrons in every neighborhood and blaring ads at us 24/7. I could never understand why something is perfectly legal if the purpose is advertising, but is considered stalking and/or harassment if done as a private person. For inst
Mobile data pricing? (Score:3, Insightful)
I'm not sure about mobile data transfer pricing in US but here in Finland operators charge $(euros)/MB rates depending on plan.
Loading ads while browsing would mean you're actually paying your operator for displaying you ads!
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what's in it for me? (Score:3, Insightful)
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Pay up you foolish bastards. Keep paying these fucking people "ooooh i cant live without a cell phone"... YES YOU CAN. Fuck these companies and their bullshit. NO THANK YOU. I'll buy a shitty pay by the minute phone with a piss poor lcd with no net access, and i'll GET JUST WHAT I WANT... A TELEPHONE.
Forget these companies. God. Stop paying them for these products. They OWN YOU.
Replace Cell phone with... Verizon FIOS. "WE'll force ads to pop up on your desktop with
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Chill, brother. Verizon doesn't pop-up ads on FiOS customers. I have had it for several months and I haven't seen a single one.
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Yet Another Reason Not To Carry "The Network". (Score:2, Troll)
Great, not only will they offer terrible service, but now I get an offer to waste my time and bandwidth with advertising.
And whether the advertisers pay for the space (or I would get asked to pay, since it is my phone and service time), it doesn't matter, because I'll be goddamned if I'm going to have a cellphone company foist their own content on me.
All I want to do on my phone and my time is make or receive my phone calls. Since Verizon apparently has a problem sticking to that script, I'm sure there are
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How long before they insert audio-ads into calls? (Score:2)
And how long before audio-ads appear when you call someone? Or before they add ADs in your phone's contact book?
-Em
Re:How long before they insert audio-ads into call (Score:2)
I think that's already been done. One of the long distance companies (AT&T?) had a service that made you listen to an ad before it completed the call.
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gizmondo (Score:2)
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The only thing worse then an attorney (Score:5, Interesting)
Personally, i make it a point of not shopping at places that shove their ads in my face. And reward the ones that dont, with my business. not that my little influence in the world will close a company down, but i at least did my part. Have you?
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Do you recite the names of the companies that you hate?
Chevy, Coke, Nike, Buik, that pizza place, what's their face, Calvin Klien, Taco Bell, BK (stupid king!)
O.M.G. this commercial with the fleeces and the lady in the glasses, oh I hate them... what's their n
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1 - I pretty much have stopped eating out, due to the advertising and 'sports taxes' on resturants. Most of what i eat is prepared at home, mostly from scratch.
2 - Sure, there are always things you realistically have to buy, but i *do* make a point to at least choose companies that are the lesser of the evils. Besides, there are plenty of local stores you can take your business to that dont use the 'in-your-face' advertising techniques. Even if it costs a little more, we all should be supporting ou
Double Profits - Verizon Screws Customers Again (Score:5, Insightful)
Given Verizon's past on screwing their customers, like locking down BlueTooth features on phones, and even wired data connections on Treo's, why am I not surprised.
What next? (Score:4, Funny)
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*clicky*
Loss of competition (Score:2, Insightful)
Ummm... They better check with legal.. (Score:5, Informative)
Verizon had better be careful, lest they end up with a barage of class-action lawsuits...
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This is MINE, not theirs. (Score:2, Insightful)
This is MY web connection. I pay Verizon for this service. What you are suggesting is akin to saying that my ISP can force me to view their advertisments before allowing me to surf the web. Nope, sorry, won't wash with me. I am paying a "provider" to provide "access", not "content". there is a HUGE difference here. I don't want their content, so I see no reason why I should have to pay (see bandwidth utilization) for their "content".
As for "If you don't want ads th
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This is on top of text message SPAM... (Score:3, Interesting)
-b.
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Ads can make you switch (Score:5, Insightful)
Granted, they sent us the campaign ad once, that's, let's say, bearable. But then they proceeded sending it every day and on every reload. My parents, which have mobiles, are not 100% familiar with the additional features of their mobile phone (besides making you know: phone calls), so those messages confuse them additionally and needless to say every time I receive an SMS I have to go out of my way to stop, open my cellphone, read it, delete it (since it may actually be important).
So this way armed with bad feelings I called them and said "ok, can you please tell your supervisors up the chain that I do not wish to receive any more ads on my personal cellphone, especially I don't wanna receive the same exact SMS message telling me to join your campaign every day. If I wanted to join it, one SMS would be sufficient, thanks".
The answer from the support: "well there's nothing wrong with the ads, I mean: there's also ads on the TV right, if you don't like them, you don't watch them".
Me: "But I pay for this service, why augment it with ads? If I don't want those ads what's the use of sending them to me?"
Support: "Well you also pay for your cable right?"
After a conversation like this you know the root cause of the issue: zero respect for the customer and zero research on what effect their actions have.
Well, guess who's switching to the competition next year (when a new law comes in place that mandates I can keep my phone number..)
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Grab a gun and kill something. Maybe then things will change.
How long before that ad's are on the main menu? (Score:2)
Comment removed (Score:3, Interesting)
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Define offer.... (Score:4, Insightful)
New way to prevent irritating cell phone users (Score:2, Funny)
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How about free public tax payer cell phone service? Free Wifi as well. Lets just use tax dollars to run these services and fuck'n put an end to the companies and their tricks. We dont need the bullshit, we just need our services!
I tolerate so little from these companies now. I block all ads in firefox. I harrass phone sales people. I absolutely hate our government and how little it cares for our civilization. Civic Duty is lost. There is no hope. We are cash batteries.
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So, how would someone sign up someone to recieve important offers directly from advertisers? Just for, um, research purposes. Or something.
[badum-ching]
Burnt Offerings (Score:2)
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Wow, that sounds like a really great deal... (Score:2)
Oh wait.
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Urgent (Score:3, Insightful)
We need the software that runs on our phones to be completely seperate from and uninfluenced by the carriers. Phones, like PCs, need to be accountable directly to their owners, not to someone else. We need serving us to be their very first priority. Ads are just one aspect of this conflict of interest, and it's just going to get worse.
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Half the reason I'm jumping ship is because of the Verizon UI. It's non-native, so it induces lag. They also probably have UI bugs in some of the revs; rigit UI specs do not instantly mean rigid runtime behavior standards.
Not a bad deal.. (Score:2)
Dear Verizon (Score:2)
Bite me.
since they can allow it, can I disallow it? (Score:2)
Resistance is futile! (Score:2)
It's not like my current phone can actually do wireless web; it's a Nokia 6015i with a 96x65 12-bit color screen. But I was contemplating getting a rather nice dumbphone, since I'm supposed to be the techie with the flashy phone that has an onboard digital camera, mobile web, and hi-res screen, and not the eco
Network Neutrality Violation (Score:2)
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Stupid question, but what is VZW Mobile Web? I thought that most unlimited data plans were in the range of $40-$50/mo. Is this some sort of limited deal where you can only access sites "approved and blessed" by the honchos at Verizon Wireless? If so, I'd take a small laptop or PDA over this "service" in a second. Borrowed WiFi connections are very easy to come by.
-b.
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Did someone say TCPA [wikipedia.org]?
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uuh... last time I checked they ARE separated.
Just buy yourself a SIM-lock free phone from any retail store, get a subscription to any GSM network, pop in the SIM and off you go.
Added bonus: if you supply your own phone, the monthly fees usually are a lot lower. (e.g. here in the netherlands you can get a 100-'free'-minutes per month plan for EUR 3,95, 200 for 5,95,