New Web Metric Likely To Hurt Google 226
StonyandCher write(s) with news that one of the largest Net measurement companies, Nielsen/NetRatings, is about to abandon page views as its primary metric for comparing sites. Instead the company will use total time spent on a site. The article notes, "This is likely to affect Google's ranking because while users visit the site often, they don't usually spend much time there. 'It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement,' said Scott Ross, director of product marketing at Nielsen/NetRatings. 'Total minutes is the most accurate gauge to compare between two sites. If [Web] 1.0 is full page refreshes for content, Web 2.0 is, "How do I minimize page views and deliver content more seamlessly?"'"
Google announces acquisition of Nielsen/NetRatings (Score:5, Funny)
Love the headline (Score:5, Funny)
My God! (Score:5, Funny)
Re:Google announces acquisition of Nielsen/NetRati (Score:5, Funny)
--parasonic
The new Google NetRatings is in beta now! (Score:3, Funny)
Re:But (Score:5, Funny)
Google in great peril! (Score:4, Funny)
Re:No good can come of this (a new slower web) (Score:4, Funny)
PHB: "How can we get people to stay longer?"
Eager-Beaver Designer: "Let's put everything in Flash, put fewer words per screen and longer pauses between new screens."
PHB: "Great!"
~~end quote~~
Hmm, I think they've already done this
In other news, Amazon has decided to allow worldwide royalty-free use of one click, whilst simultaneously patenting their new 'one hundred click slo-purchase' system.
Re:But (Score:2, Funny)
Re:How does the "Web 2.0" metaphor work with Porn? (Score:3, Funny)
Thank you in advance.
Doubleclick (Score:3, Funny)
Re:More likely Google doesn't give a shit (Score:3, Funny)
Yeah, then it would be MapQuest... (Or what MapQuest used to be, anyway.) We don't have to imagine, we've all used it before.