New Web Metric Likely To Hurt Google 226
StonyandCher write(s) with news that one of the largest Net measurement companies, Nielsen/NetRatings, is about to abandon page views as its primary metric for comparing sites. Instead the company will use total time spent on a site. The article notes, "This is likely to affect Google's ranking because while users visit the site often, they don't usually spend much time there. 'It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement,' said Scott Ross, director of product marketing at Nielsen/NetRatings. 'Total minutes is the most accurate gauge to compare between two sites. If [Web] 1.0 is full page refreshes for content, Web 2.0 is, "How do I minimize page views and deliver content more seamlessly?"'"
Ummm... (Score:5, Interesting)
Re:But (Score:5, Interesting)
Re:Idiotic (Score:4, Interesting)
Re:But - well, what about sessions? (Score:5, Interesting)
Anyway, they shouldn't just abandon page hits for time spent. Lots of quick impressions should be just as valuable as a few long impressions, maybe even more so(1) depending on the type of ads being sold (static splash vs. animated flash).
(1) Spell-check says "moreso" isn't a word? I'm sure I've seen it before.
Re:But - well, what about sessions? (Score:3, Interesting)
Unlikely, trust me (Score:3, Interesting)
I would estimate that for 80% of my day, I have Google open.
Sure, I might not be looking at the page, in fact I'm probably not. I'm probably on one of the 15 tabs that I've opened from the search results. It might take me 5 minutes, or it might take me an hour to work through the results, but eventually I get back to the Google tab, and either search again, or close it.
If I close it, I'm willing to bet not 20 more minutes go by until I'm back there. I also have Google's personal homepage as my homepage, so it already has a head start.
No, I don't think this is going to hurt Google at all.
Re:Hurt Google? (Score:1, Interesting)
*I am not a Google employee
Google earth (Score:3, Interesting)
Re:Seriously retarded method (Score:2, Interesting)
When I watch you tube, how long to I look at the ads?
There are adds on YouTube? I've never noticed. Of course now I think about it, there must be, but I've honestly never registered their presence, which kinda goes to prove your point.
Re:Tabbed browsers (Score:2, Interesting)
But will it score badly? (Score:3, Interesting)