Google's Continued Growing Pains 179
eldavojohn writes "The Mercury News is reporting that Google's 500 percent growth since its IPO hasn't come without a cost. With the purchase of DoubleClick, Google is facing antitrust charges in both the United States and the European Union. And with their rising success, there are open source alternatives springing up."
How long can it last? (Score:4, Funny)
Re:How long can it last? (Score:5, Insightful)
Yeah, I'm sure that the reason companies have been pouring billions and billions of dollars into advertising for decades isn't that it works, but that nobody even though to check.
Re:How long can it last? (Score:4, Insightful)
Yeah, I'm sure that the reason companies have been pouring billions and billions of dollars into advertising for decades isn't that it works, but that nobody even though to check.
The thing that marketers are best at selling is...advertising. People say that, for example, suckers must be buying stuff from the spam emails they receive, or there wouldn't be spam - but that isn't necessarily true. Spammers only need to convince companies to pay them.
Personally, I'd be happy to just pay a couple bucks per show, or a penny per search, or whatever. I'd have cancelled my cable TV long ago if it weren't for my PVR.
Re:How long can it last? (Score:5, Insightful)
I'm sure you're not saying that the reason billions are spent on advertising is that advertisement media producers are just really good salespeople, but that's how it sounds.
Re: (Score:3, Insightful)
Re:How long can it last? (Score:4, Interesting)
This is probably true for small advertising budgets - everywhere, all the time, good salesmen are selling bad businessmen stuff they don't need.
But for just medium-sized ad budgets and up, there is some serious metering going on (as with any other non-trivial investment). And as someone occasionally working in the metering end of a pretty big advertising budget, I can guarantee you that either (a) all 10.000 persons that respond positively to advertising are currently customers of the company I work for, or (b) advertising works.
You can't (unfortunately) expect big companies to respond so quickly to so radical markettrends. But look at iTunes. No-one believed that digital-only distrubution of music over the internet would ever work just a few years ago, and now we've even got non-DRM files. A similar model will emerge for TV shows any time now.
Oh, and I'm more than happy to look at google's sponsored links. Even if there was a paid model (which there is, look at the APIs), I wouldn't take it. I often search for products and services, and I often find what I'm looking for in the sponsored links section.
Re: (Score:2, Interesting)
In the last 14 months, according to Google Web History, I've done 6707 searches. If that was at a penny a search I'd not be pleased...
Re: (Score:2)
Re: (Score:2)
You would still see ads everywhere else.
PVR/Cable (Score:2)
Re: (Score:2)
I've been saying that for a while now. Indeed, America has offshored so much industry, that the only industry LEFT to us is... marketing. Which is to say, advertising. What happens when the only product left to sell is advertising itself?? Or when the ad industry itself gets offshored?
All that aside, ISTM that Google buying Doubleclick marks the END of their corporate history as a *search engine*, and completes their transition into an *adverti
I used to share your misconception ... (Score:4, Interesting)
I used to share your misconception. My undergraduate was Computer Science, however now I have had some graduate level marketing classes and I was surprised to find out how quantitative professional marketing is. There is massive experimentation to determine what works and what does not.
Re: (Score:2)
Or were you saying that you understand how quantitative marketing is, after most of the 20th century?
Re:I used to share your misconception ... (Score:4, Interesting)
Re:I used to share your misconception ... (Score:5, Interesting)
I'd hoped that this was just a poor class and that marketing professionals would actually know what the hell they're doing. Sadly, it hasn't been the case. I worked my way through college and I've seen advertising and marketing done by mail-order catalog companies, dot.coms, homebuilders, etc. I could gather all those marketing people together in one room and you wouldn't find a single clue in the entire lot. When I was still in school, I was working in one marketing department as a jr. report cruncher. Now the way I learn things, I cannot go by rote. I need to know why we're doing things, how the process works. If I just get a series of steps handed to me like a magical incantation, devoid of rational explanation, I'll never remember it. So I ask tons of questions, ask the why's, and end up pissing people off because they think I'm using socratic questioning to point out how big of dumbasses they are. That isn't even the case! I'm just sitting there wondering why nothing makes sense. By the time I realize it's because nobody knows what the hell they're doing and I should just shut up, they're already put me on their shitlist.
What the other poster said about marketing types being good at selling their ideas, that's exactly right. The marketers I've worked with have all been con men, good at backslapping and getting an idea sold but unqualified to even understand if the idea is a good one.
I'm sure there are marketing professionals out there, somewhere, who are actual professionals. But in my experience, sales and marketing is where football jocks go when they get fat.
School vs. Real World (Score:2)
If you'd like, I can see your anecdote and raise you one. My wife works for a large company doing new product development. She manages an army of market researchers, business analysts, and data analysts. When they are la
Re: (Score:2)
Well, it doesn't surprise me for a minute that your teacher told you to make up some numbers. You said it yourself: the goal of the project was making a presentation, not the analysis itself. Market research, while important, was tangential to what he was trying to teach at that moment.
Ok, but where do we find out how to get the real numbers? If not in a marketing class, then where? This is directly pertinent to putting together a marketing plan and launching a product, otherwise we could just be bullshitting ourselves. But it was never covered, not once. It was the same way in the advertising class I took. All of this required for a business degree. Every class handwaved and bullshitted the facts, never once pulled things together in a meaningful way. Now I know there has to be an infor
Re: (Score:2)
What you're seeing there is the different between an undergrad class and a graduate level course like the GP took.
Re: (Score:2)
"By the time I realize it's because nobody knows what the hell they're doing and I should just shut up, they're already put me on their shitlist." ...and this is specific to marketing how? Welcome to Earth.
I think what makes it feel different is that other departments tend to operate more on hard numbers than bullshit. I'm speaking in generalities here, of course, there are always exceptions. But other departments are not as good at bullshitting and so have to justify themselves with hard numbers, facts, and performance. The sales/marketing side then seems to lead the rest of the company around by the nose and rarely gets called to the carpet for failed predictions, screwups, etc. You rarely see a department
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
...Just make up the figures," he said. "The important thing here is the exercise in making the presentation...
Clue #1 - obviously what you were looking to learn is not what your teacher was interested in teaching you.
Yes, I'd already reached that conclusion. I was pointing out how the omission of this topic in any of the courses I took seemed like a horrible oversight.
Example #1: McDonalds. Spectacular marketing. The food sucks but their brand is like a narcotic to kids. I'm sure you can think of plenty of products that are successful in part because they have awesome marketing. Considering your background I find it hard to believe you don't think marketing works against all the sheeple we have in the world. Sounds more like you're just too damn cynical as a result of [fill in the blank].
It's more a matter of I've never been in an organization that's had it's act together on that end. It's the difference between seeing bands get famous vs. actually being in or knowing the people in a local band that go on to success. Well, maybe that's a crappy example. What I'm getting at is that I've never been up close in any company where I could se
Re:How long can it last? (Score:5, Insightful)
Actually, marketing such as you see on TV only works insofar that you and/or your product get the air time instead of someone else.
Advertising is like an arms race; everyone is doing it (and spending way too much on it) just because everyone else is.
People in general respond negatively to advertising. However, it is generally true that a bad reaction is better than no reaction at all; even if they're annoyed by a commercial, people are still more likely to buy a product they'd heard about (or of) in a commercial than a product they'd never even heard of before.
Furthermore, since everyone is doing it, people are annoyed more or les equally by all companies, so the negative effect (annoyance) is diminished/shared, while the positive effect (people hearing about your product) is retained.
Basically, if everyone stopped playing the advertising game... nah, sorry, it would start all over again. Same dealers, new suck^Wplayers.
Re: (Score:2)
When I worked retail sales, you could tell what the tv ads were without seeing them because they work. People would come in and say I want to see the product in your ad. Whatever was in the ad, you would
Re: (Score:2)
Re: (Score:2)
Google does advertise, just not to searchers. See, they sell the searcher to advertisers.
On a side note, what is with everyone hating on Marketing. I understand how intrusive marketing is annoying - but the people here love to beat on it like it was the devil. Come on, do you guys have jobs? Do you like your paych
Why? The same reason banks have nice pens. (Score:2)
It's the same reason banks have big buil
Re: (Score:2)
I do see your point.
However, living in a country with a telecommunications monopolist (growing weaker now, but still a bloody monopolist) spending millions on advertising and at the same time overcharging us for the services rendered, I learned one thing: I pay for that advertising.
If they didn't waste money on advertising, their product might be cheaper. If the advertising is very intrusive, it is very expensive. And it's the buyers of the product who pay for it.
I really think consumers must be masochis
Re: (Score:2)
This is only true in the online world, where ads can become particularly intrusive. The technology is new, and advertisers are indeed experimenting with new methods of delivering ads, sometimes experimenting on the customer base.
In the rest of the media world, advertising is duly accepted, sometimes wanted, and even can be a useful device. If done well, it is a short in and of itself, not unlike what you might see on youtube. I reference the Geico cave men
Re: (Score:2)
Re: (Score:2)
They might even increase their advertising dollars, and... by some chance see a spike in their sales (if they see lowered sales, the
Re: (Score:3, Funny)
Well, if we apply a few internet laws, the answer would be... Make more porn!
Re: (Score:2)
there, fixed it for ya.
Re: (Score:2)
Re: (Score:2)
You are correct.
I wanted to be the first
Re: (Score:2)
I have some bad news for you
I was running an eCommerce site from 2002 until this spring (Not huge, but in the $350k/yr gross sales area) . Even with decent google indexing (1st and 2nd page placement on most things) you can't beat well-designed AdWords campaigns for results. Froogle (now
Re: (Score:2)
The lazy people who don't filter out ads who click on ads are more likely to buy your stuff anyway.
As for the people who take the trouble to filter out ads for your stuff, they can find your stuff when they want it.
It's similar to the spam situation. People who actually don't filter the spam, dig through lots of garbage or nonsensical text (to bypass filters) and actually believe the semicoherent spiel, are the sort of customers the spammers/scammers want. e.g. stupid.
Re: (Score:2)
Wikia is no Google competitor (Score:4, Insightful)
BTW: There are plenty of other open source and distributed search engines. For example this one [guardian.co.uk].
So how did this article end up on here, anyway? (Score:5, Insightful)
Well, yes, it's difficult to grow rapidly when you're valued at over 1/400th of the gross world product. Pick a bigger planet next time, perhaps?
Honestly, did this article really say anything insightful or unusual? If it did, I missed it...
Re:So how did this article end up on here, anyway? (Score:4, Funny)
I wonder if Mars in next... it seems to have a lot of free ad space.
Re: (Score:2)
Just you wait. I bet the Coca-Cola Company is already making arrangements to paint their logo all over Mars surface.
Unlike the Moon, no need for Russians to paint it red beforehand, either.
*shudder*
Re: (Score:3, Funny)
Re: (Score:3, Informative)
Re: (Score:2)
Re: (Score:2)
Just don't bring up the planetary status of Pluto, unless you want to start another flame war.
Big is evil? (Score:5, Informative)
FWIW, BlackBox is also slightly naughty. It's using Google's search technology without giving anything back. The disparity between getting a few links and giving up your right not to be profiled makes it the lesser of two evils, though.
Re: (Score:2)
See this [blogspot.com] for the announcement
Re: (Score:3, Interesting)
Don't get me wrong, Google is the best engine out there, period. Tinfoil aside, I simply think that people may have misconstrued the motto; "Do no evil" and the unwritten subtext "because we are watching you" extrapolated
Re: (Score:2)
Not really. I trust some corporates who have never attempted to do anything but provide a product or service in return for the appropriate fee. When corporations start taking it upon themselves to profile, catalogue, report and categorise people who have no wish to be so treated I find that leaves a bad taste. For just this reason I refuse to use store loyalty cards. Perhaps I am too prote
blackboxsearch broken or overreaching? (Score:2)
I just tried blackboxsearch (thanks for the link), both its google and yahoo flavors, and both gave me a message saying something about the referring page being broken. Whether this had something to do with my suppressing cookies and having noscript on I can't say... but I figure that a site trying to appeal to people concerned with privacy shouldn't require either cookies or scripts, so either way I'd consider the site broken, whether in impleme
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Anyway, thanks for the link. There is a search plugin [mozdev.org] available for Scroogle Scraper on Mycroft, too.
OpenAds is no Google competitor (Score:2)
OpenAds is just for local site advertising. With OpenAds I have to set it up, configure it, paste the HTML into my web pages and then look for people that want to advertise on my website. With Google you just signup for an account and paste in the HTML.
Re: (Score:2)
I work at a startup (Score:5, Insightful)
misleading "OpenSource" use? (Score:4, Interesting)
Also, open source software for rotating banners with click/impression counting has been around for ages, it's not new. phpAds was created in 1999.
Open source search engines. Well, the source might be open (just like htdig has been open source for ages). But it's not like any end user of search engines is going to run their own search engine, it's simply impossible for consumers to run their own search engine. Website operators may run their own search engine, but usually limited to their own site.
So the whole reference to open source "competitors" to google products is complete bullshit.
Re:misleading "OpenSource" use? (Score:5, Interesting)
The sticking point is search quality. That's a hard problem. And that is what is limiting most of the companies trying to compete with Google: Finding ways of getting results that are as good as or better than Google's without having Google's resources available.
The crawling, the indexing and returning basic results is easy. Back in '97 I shortly did a Linux specific search engine. It took only about a week to write the basic elements, and I indexed about a million pages to test it. Today it would've taken more care, as the number of documents you'd need even for a narrow niche vertical search engine is far higher, but there are also more off the shelf full text engines available that can easily handle at least up to the tens of millions, some into the hundreds or more (though _all_ of them are slow) if you don't want to do the work yourself. But that part is not hard work.
Most of the rest of what Google does well is scale the system, and that contributes to their margins, but it's something any competitor would have a lot of time to figure out too. Besides, over the next few years we're going to see a huge number of ex-Google employees who have learned a lot about scaling from Google's system, and who are back in the job market for various reasons, or looking to start their own companies.
Re: (Score:3, Insightful)
You're forgetting that Google has one large disadvantage. Being the top search engine means the best traffic. So all of the "SEO" people and aspiring blogs/estores/media attempt to push their pages to the top of the list. As such Google's search quality has degraded significantly.
Their algorithm is also showing significant weaknesses. If you Google a term like a historical figure or a popular person's name, a wikipedia result is always near the top. This isn't necessarily bad as a good portion of the ti
open-source alternatives? (Score:2, Insightful)
Re: (Score:2)
Re:open-source alternatives? (Score:4, Funny)
I hope they're ok.
Re: (Score:2)
Near the beginning they talk about the baby having his grandfather's eyes.
They then say, "Take those away."
Competitors (Score:5, Interesting)
Re: (Score:2)
Deja vu? (Score:5, Insightful)
Fast forward 20 years, and what do you see? Microsoft now is the Big Bad Suing-R-Us company, holding almost total dominance over the PC OS and other markets. It is the new Goliath. And then, comes the new David, Google, with the mission statement of "do no evil", in other words, "do no Microsoft", once again being the "people's company" that fights the MS tyranny.
Fast forward another X years... You get the idea.
The cycle never ends, and indeed it is pretty much natural. Once a company grows from a small enthusiastic community (which Google once was, which Microsoft even earlier once was, etc) to a big faceless corporate conglomerate, there will come a new player, making up with agility what he lacks with force. And the new David vs. Goliath battle ensues, until David grows up to be so big and fat you can't tell him apart from Goliath anymore, and the next David candidate takes on the role.
Re: (Score:2)
Re: (Score:2)
Personal search (Score:2, Interesting)
Put in some terms, it comes back with some preliminary results, rate them as what you're after/not and it then starts rating sites by the match closeness.
Spamming becomes very difficult... Unless that's what you're searching for and ads on the search site could use the same corpus to determine which ads to display to the searcher.
people who call Google evil (Score:3, Interesting)
Google didn't do ANY evil to me, it is a free service for me.
Google won the search engine market by simply serving the best search results.
If i don't like Google, i could try other search engines.
Why do I still use Google? Because it is the best.
M$ on the other hand provides its mediocre software force-fed to me.
I cannot avoid it even when I want to.
Most software types already exist on Linux, but games are still scarce.
Re:people who call Google evil (Score:4, Insightful)
Microsoft Windows is free software to me. I buy a PC, and it comes with Windows. Sure, HP or Dell has to pay for it, but I don't.
My sarcastic comment, above, is parallel to your comment about Google Search being free. Someone is paying for Google Search, and the costs are most certainly being passed along to the consumer somewhere along the line. Just because you don't see it itemized doesn't mean that you aren't paying for it.
So why, again, is Google so good, and Microsoft so evil? Because Google plays the shell game better?
Re: (Score:2)
Re: (Score:2)
You pay for the Google Adwords that a company runs, with every product that you purchase, even if you use Yahoo for your searching. Get it?
vs. yahoo (Score:2)
But I was surprised that when hunting for references to this poem via its 2nd line ("No! Summer's beautiful, but full of doubt,") Yahoo came up with the matches I expected, and Google came up with nothing. (Hmm, at least as of last night... but both were old and quality links)
Size and Evil. It's all in the attitude. (Score:3, Insightful)
It's funny the timing of this article, because I've just completed my final interviews with Google for a job there. I'm usually a small/mid sized company person, because I hate big company environments. Google is the first large company to convince me that it'd be worth working with them. They really seem to allow employees to spread their wings and do their thing. They don't seem to try to squeeze every drop of productivity from people, and may possibly get things done better because of it. I know I certainly am more creative with my problem solving, if I'm in a relaxed and fun environment. Anyway, if I get this job, it'll be very interesting to see how Google copes with allowing such freedom at work. Maybe they've invented a way to herd cats.
Re: (Score:2)
Re:Unregulated capitalism == evil (Score:5, Insightful)
Complaints that "publishers might fear that if they did not deal with Google, their ranking in Google's search engine might be affected"
In other words:
Before Google ever drops my search ranking because I cancelled my DoubleClick subscription, I'm going to spread FUD about this hypothetical possibility, and insist the Government shut them down.
There is also the typically worries about privacy after Google knows not only what you search for, what AdWords you click on, but now what DoubleClick Banners and Pop-Ups you click on too. And they talk about some of Google's competitors, trying to find the next Google killer. They think Wikia and OpenAds will be more open-source (Google's PageRank is a "closely guarded secret") and won't collect any consumer information.
It's all just so
Re: (Score:2)
Re:Unregulated capitalism == evil (Score:4, Insightful)
Google's master plan. (Score:2, Insightful)
Once you have everyone on earth (and beyond) looking at your info, selling ad-space (and data-mining info) allows you to purchase other indexers, data aggregators and information storehouses.
Google is beyond brilliant in cornering the market in data organization.
There is just too much info out there and it's the index that controls exposure.
Re:Google's master plan. (Score:5, Insightful)
Re:Google's master plan. (Score:5, Interesting)
Re: (Score:3, Insightful)
Or a hundred beta products, apparently.
And if you haven't noticed, recently, Google has pretty much stopped innovating and rather started purchasing innovative companies. One step closer...
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
of course search came first when they were a research project but the second they came out of college it was all about the benjamins. Their search isn't that great anymore, gaming the system is easy... its quite sad how downhill it has gone.
Re: (Score:2)
Re: (Score:2)
Bill Gates: "why would the office group be giving out the Office 2000 formats to competitors. to me this seems crazy" [slated.org]
It's like saying: will the Y be the next mafia? The anormality is Microsoft. And its business conduct was good for them as the Mafia also makes big business. But when you contravene bones mores earlier or later people will show up and protest.
I don't trust a new open format [noooxml.org].
Re: (Score:2)
Re:Unregulated capitalism == evil (Score:5, Insightful)
Of course they are. (Score:4, Insightful)
And you thought those vans were just taking pictures.
No, Google's not doing crap to stop innovation/competition; there's just the usual, "But, but, it's Google! Waah! I don't want to work my ass off, I don't want to make something better, I just want to call them evil and tell them what to do as a non-shareholder!" crap going on here at Slashdot.
Re: (Score:3, Funny)
The students still have a fighting chance though as the Google DeathSquads(tm) are still in beta...
Re: (Score:2)
Re: (Score:2)
So, compete with them (Score:5, Interesting)
Having alternatives is what keeps companies honest. Government regulation just makes the regulators a target to be corrupted.
Re:nothingtoseeheremovealong (Score:4, Funny)
A long what????
Re: (Score:2)
Re: (Score:2)
Plus for those with CSS turned off it doesn't work the same.
I wish they went back to the original with just a few words and simplicity.
That's even why
I still use it though.
It works well enough for me.