A New Tool From Google Worries Brand-Name Sites 168
Google has quietly introduced a new feature, called search-within-search, that is alarming some big-name Web publishers and retailers. They worry that users will be siphoned away through ad sales to competitors. What Google is doing is offering a secondary search option if the user initially searches explicitly for one of the brand-name destinations that Google has identified, such as "Best Buy." This secondary search lets users refine their query entirely within the pages of the desired site — but using Google's search, not the site's, and showing Google ads on the result pages, quite possibly ads from competitors. "Analysts generally praise the feature as helping users save steps, but for Web publishers and retailers, there are trade-offs... 'Google is showing a level of aggressiveness with this that's just not needed,' said [one Internet consultant]... Take, for instance, a [test where] users of Google searched The Washington Post and were given a secondary search box. Those who typed 'jobs' into that second box saw related results for The Post's employment pages, but the results were bordered by ads for competing employment sites like CareerBuilder or Monster.com. So even though users began the process by stating their intention to reach The Post, Google's ads steered at least some of them to competitors. Similar situations arose when users relied on Google to search nytimes.com."
They don't complain (Score:5, Insightful)
Re:They don't complain (Score:5, Insightful)
I would use this feature. I generally check for stock on a particular item before I head out to the store to pick it up - stores like Future Shop and Best Buy here in Canada are notorious for running out of stock on moderately popular items. These two stores, coincidentally, also have some of the hardest to navigate sites I've ever had to use. Finding a particular product, or even a category of products, is an exercise in randomness and futility.
If someone suffers from Google's new feature, they have only themselves to blame. Why wouldn't I use the site's own search tool if it was any good at all? The fact that I'm clamoring for an alternative is only evidence that they are sucking.
Re:They don't complain (Score:5, Informative)
Re:They don't complain (Score:5, Insightful)
Re:They don't complain (Score:5, Informative)
I bring this up because Google lets you integrate their search engine int your site for free and all it does is add "site:yourdomain.com" to the end of the query. I've replaced the normal search on one of my sites [thoughthead.com] with google's search because it works much much better, there's no reason other sites couldn't do the same.
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Far as I can tell, there's no difference. In fact, when you use this thing, that's exactly what you get -- the search results page even shows that it's the result of a site: search in the text box.
All they've done is put a little GUI front on it. You're still clearly within the realm of google search results. Really, I don't think I'd ever use this feature much. If I'm searching a particular domain it's still easier (to me) to just type site:url and do one query.
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It's automatic (Score:2)
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When I'm tweaking my PVR I'll go to their forums but I do so with the Google search bar in my browser. After the second result I get... More results from forums.gbpvr.com
This idea has existed since Altavista, we could always search within a domain. Create a robots.txt, block all search engines, problem solved.
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I'm going to guess that there are at least two common factors:
1) Google has teams of people with doctorates in Computer Science working on their search algorithms; the e-commerce company has "their web site coder".
2) The company has provided insufficient specifications for how their site search is expected to work to the person or team responsible for implementing it.
Never ascribe to idiocy what you can to malice ... (Score:3, Interesting)
Just like the way the supermarkets move the stock, the on-line retailer wants you to: a) stick around and b) see more of what they have on offer in the hope something else will peak your interest so they can c)
So a search facility that doesn't show you what you need straight away is actually probably one des
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Re:They don't complain (Score:5, Insightful)
My point is that if you are topping Google results, there is a lot of hard work behind it, which is also why people find your page interesting. Ultimately, (again) this is why a search engine is interesting - because it finds interesting pages.
Re:They don't complain (Score:5, Interesting)
Search engines were around before there were many (any?) ad-supported web sites.
Google has taken steps to build content libraries, like book search, news, e-mail, earth/maps, YouTube, etc. Caching everything ensures they'll be useful even if there's nothing else but google.
Shopping sites are more than happy to stay online without ads. Maybe instead of a lot of content (already designed to drive ads views) with a few ads on the page, we'll just have lots of product info on a site, with a few pages of a little content. No doubt if you want to make a "Coca Cola is the greatest drink ever" site, Coke would be happy to host it, even in a post-ad-apocalyptic internet.
With sites like Wikipedia, citeseer, Archive.org, government sites, universities, etc., the internet will continue to be quite useful to a great many people, even if all profit on the internet dies a horrible death (which is ludicrous).
Frankly, I think this is all bullshit. If you can't turn a profit if you're forced to fairly compete with competitors and their advertising, you're doing something wrong. Luckily, it'll only take a quick web search on Google (and a peek at the ads) to find another company that will be HAPPY to fill-in when you go away.
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Yes, it is. I just tested it out, and know what? It's the exact same thing that's been around for YEARS! It's just doing an "advance search" with "site:bestbuy.com". That's all. And it appears Google has already responded...
Doing a site [google.com] specific [google.com] search [google.com] isn't even showing a single PPC ad.
Lastly, it doesn't [google.com] seem [google.com] to be too big [google.com] of a problem [google.com] when not doing a site specific search.
So, yes, it's not even worth reading the article.
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Weird, it appears that depending on when I refresh my page, I may or may not get PPC ads. I just happened that I choose keywords [google.com] that where too general. But you're correct, there are indeed ppc ads depending on the keyword.
Re:They don't complain (Score:5, Insightful)
This seems to be assuming that "quality web sites" are all or even mostly ad-driven. I'm just not sure that this is the case.
The Internet had a lot of content on it before advertising took off as a business model, and even if advertising revenue collapsed tomorrow (as it's predicted to do every so often by various people, not that I put any credence in it), there would still be a lot of content left. Sure, you'd lose the for-profit "blogosphere", and probably quite a bit of news would retreat behind paywalls, and community sites like Slashdot would have to pass the hat to users more aggressively to stay in business. But there's an awful lot of the WWW that's put up and paid for without ads. Lots of corporate sites, political sites, personal pages, quasi-philanthropic efforts like Wikipedia
The Internet created and gave birth to search engines because there was a demand for search. After starting with search, Google then got into advertising, and a whole lot of sites got spawned as a result. Google-as-search preceded Google-as-advertising; those sites who depend on Google for advertising revenue would be good to remember that. They need Google far more than Google needs them.
Re:They don't complain (Score:5, Interesting)
That's THEIR problem, isn't it? I'm really getting sick of these corporations getting bent out of shape because I don't use the internet like they want me to. "Oh noes they is using Google instead of my own shitty internal search!" "Oh noes they be using google instead of clicking on my blinkey shiney ads!" "Ohe noes they uses adblock to avoid my annoying blinkey shiney ads!"
I've gotten to the point that if I see any advertising for a particular company I avoid its wares entirely if possible, and the more annoying and full of lies it is the more I avoid it.
Every day I think I couln't possible be more disgusted with the corporations, and every day they still manage to top the previous day. Their contempt for their customers seems to have no bounds.
Re:They don't complain (Score:5, Informative)
I do it the other way 'round. whenever i want to search a site by keywords I go to google and enter:
site:. [[[keyword] keyword]
As long as searching for keywords, most sites' searches suck big hairy monkeballs[TM]! why not use what works well ?
If you have privacy concerns you are free to create as many firefox profiles as you wish. I use one for gmail (better yet imaps), one for googlepages and one for my daily browsing (with all google cookies blocked). I am blocking google cookies because they started to customize my results in a way that i got different results on every computer i am using (that's annoying).
Cheers,
-S
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Someone using the same pc might be tracked by ip.
I work at 3 different places, all large networks, all behind NAT gateways. My homeip is constantly changing. iblock cookies of advertisers and google.
Cheers,
-S
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-S
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It really depends on the site. Some sites have poor search result ordering, lack search options such as filtering or are just too slow so I opt to use google using site:
Get a search aggregator (Score:1, Informative)
Opt-out (Score:5, Insightful)
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Re:Opt-out (Score:5, Insightful)
Thats ridiculous. Why does this issue need to be so black and white? I see no reason why people shouldn't be able to complain- hell, if I was Google, I would appreciate the complaints. How the hell is a company supposed to improve if everyone just up and leaves before mentioning they have an issue?
In this case, I certainly don't think Google did anything wrong. If someone wanted to search WSJ or NYTimes specifically, they would go to those respective websites. If they go to Google, they're probably looking for options. That doesn't mean it can't be fixed or improved- for instance, Google already has a custom search engine option [google.com], and I think it would be really interesting if (using something like Google's webmaster tools) that could be tied into this. It even allows you to plug it into an adsense account to make some money, or prevent direct competitors' ads from showing up.
I obviously got a little off track there, so I'll get back to my main point- the idea that people should just shut up and take whats handed to them, or they should shut themselves off from a large part of the internet (which is basically what they'd be doing), is appallingly naive and just plain useless.
Re:Opt-out (Score:4, Insightful)
The reason that it seems so black and white is that the complaints here are from greedy bastards trying to increase their slice of the pie. If a user a clicks on the ad from a competitor within a site search then guess what - the competitor looked more interesting. By censoring these ads the customer would lose out, and Google would lose out on revenue. Allowing the webmaster to restrict the set of ads shown on searches of their site would make it less black and white, but even doing this "a little" would damage the interests of the other two parties.
These claims are from the "luddite" segment of the web - who thought that deep linking somehow breached their copyright. If you want to compete on the web then provide good content and watch the traffic come to you. If these people think that they have trouble no then just wait for the first generation of decent semantic web tools (current rates of progress, what 10yrs?). Walled gardens won't work anymore. Trying to drown the competition won't work anymore. Trying to support pisspoor content on 15pages with one hundred ads per page wont work, and crying that free access to the information breaks your business model won't make it change.
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Google is huge. Removing your site from google is like shooting yourself in the foot.
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More likely astroturfers. I hope when they mod something flamebait and the comment is eventually modded "insightful" despite their mod, their karma goes into the toilet.
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You can't be anti-big business yet think google's shit smells like roses.
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It is a mixed blessing here. Like search for newegg [google.com] on Google and you will see one of these boxes. It sucks compared to Newegg's base search. But for a lot of sites, their internal search is horrible.
exclusions? (Score:1)
Re:exclusions? (Score:5, Insightful)
They may use robots.txt exclusion to exclude their site from site search. All they need do is exclude / to remove themselves from the google index.
Or exclude everything except the front page from being crawled.
Of course they won't want to do this, because the resulting drop in pagerank and traffic from search results are much more costly than a few visitors finding ads for a competitor listed in search results.
By the way, if they buy the keywords, _they_ can put up ads that may appear on search-within-site of _their_ competitors too.
I fail to see any duty of a search engine being to protect you against your competition. Search engines may even offer contrary opinions..
Search for "Xyz Shop" -> "Xyz Shop, INC. is only rated 1 out of 5 by visitors. 5 out of 5 visitors like 'ABC Shop, INC. Better', do you want to search for that, instead?"
Until they click the link to choose a search result for _your_ site, they are not your customer, they're not even your prospective customer, their only relationship is with the search engine (as a user), and the pages they are viewing are dynamically generated, sponsored by the search provider, making them completely within the search provider's discretion.
Re:exclusions? (Score:5, Insightful)
Online advertising? [google.ca]
search? [google.ca]
Definitely not webmail.
Theres a difference between having a monopoly, and being the best at what you do in a market by a significant margin.
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So... (Score:5, Insightful)
Re:So... (Score:4, Insightful)
The story seems to be the general reaction, not the feature.
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If companies are unhappy about the results, they can always pay to place ads. If the end users aren't happy, they can always use anot
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Note to buggy whip manufacturers.... (Score:2)
There's always the BDSM market, and I hear they're paying a premium for quality work!
!new (Score:5, Insightful)
Exactly. (Score:3, Interesting)
Neither is the problem new. If you place google ads on your site google can put links to competitors in their ad space.
This is an interesting case study for UI though. Google basically enhanced their UI to be more user friendly, and got a reaction from it. Goes to show how naive google is about UI. Keep It Simple Stupid has gotten them here, but with all the new features available, they haven't done much to make any of them that accessible or easier to use.
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this is a new feature? (Score:5, Insightful)
Re:this is a new feature? (Score:5, Insightful)
The percentage of people that didn't know and/or didn't care is the exact demographic that these sites' marketing are targeting for the most part. I can't imagine a single marketing deparment anywhere where people are going "hey, isn't it neat that google is allowing for (at least slightly more) informed consumers?".
Companies hate having to adapt to change until they really really have to. Sadly this kind of bluster is cheaper and easier than actually trying to ensure ones product or service markets itself by the spec rather than cheap psychology, and sometime actually works (ie: if the company backs down on its own, or if they turn public sentiment against them).
Calling this aggression is an admission of a lack of alternative marketing strategies that do NOT require a first-call-sale type doctrine. Suckers.
I very loudly call BULLSHIT (Score:5, Interesting)
No, I do not think Google is beyond doing evil. I just haven't seen them do any yet.
No matter how technology changes what data we see and how we see it someone is going to be inconvenienced. I am sincerely hoping the US government is the next to be inconvenienced by large amounts of publicly available data. If a few website owners get caught in the mix... meh.
Talk to the buggy makers and shoe cobblers, I'm certain that they will have great sympathy for you.
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Hmm. (Score:5, Insightful)
Oh the aggression. How dare an indexing company make it easier for consumers to view multiple sources for related queries to increase the revenue of their longstanding business model. Removing means of retaining "captive audience" style market research and manipulation is definitely not needed by anyone!
I believe the response for this as a current common colloquialism is "cry more, noobs".
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Yes, but unfortunately their response is likely to be Google has (yet again) violated the DMCA!!
We're gonna sue your ass!!
Turning the knob (Score:3, Interesting)
I would care if I paid the fuckers a fee to bring those customers to my web site.
Sure, the site: option has been around for a while but it's not been very prominent and/or easy to use.
A Google Ads customer now has to pay more more time to keep the competition off the site one more time.
A smart person can tell by now how this is going to work
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More to your point, what is really the harm in presenting competitors' links when searching a business for products?
For example, I would expect ads for "Circuit City" to show up when I search "Best Buy" about as often as I would expect to see ads for "Best Buy" come up when I search "Circuit City."
Wouldn't that have a net canceling effect?
IF a retailer wanted to get up in arms about something it would have to be that this practice would now requi
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Now Google comes in, indexes your site, and the search-in-search feature starts to take away from a good deal of the traffic that is searching for specific content on your site. Although google's results do link to your site, the ads you would have served on search result pages are now no longer paying you as much.
My heart bleeds for you. Oh wait, actually it doesn't.
You can (and have been able to for years) tell Google to restrict adverts against your trademark [google.com], either to a group of approved compan
Company's fear competition, news at 11 (Score:3, Insightful)
did the news papers have issue with google (Score:2)
A quick evalutation (Score:2)
This is new? (Score:5, Insightful)
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May I suggest trying it on other sites as well?
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deceiving users? (Score:2)
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Hey, I know (Score:2)
The "problem" as stated is that when I search for option A I will also be presented with options B and C instead of being contained within option A.
There are countries for the latter sort of scenario. Most of us luckily do not live in one, and most that do would happily not.
More ads to rate and filter (Score:2)
Ah, yet another class of ads to locate, rate, and filter. Now Adblock [mozilla.org] and CustomizeGoogle [customizegoogle.com] need to be updated.
We probably should look into rating the advertisers with AdRater [sitetruth.com]. Outright ad blocking seems overkill for this class of ad, but rating doesn't interfere with user searches.
The revolt against excessive advertising is growing. Sao Paulo, Brazil eliminated outdoor advertising last year. All of it. [flickr.com]
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Negativity about GOOG -5 (Score:3, Funny)
Real purpose exposed (Score:2, Interesting)
Real purpose missed (Score:2)
The issue is that people are paying money to Google (Google Ads) to bring users to their Web site.
Once it becomes easy to put another layer of (competitors') ads on the publisher's Web site, if the publisher can't opt out and if they want to keep competitors' ads from being prominently displayed on their own web site they will have to pay for ads one more time (and this is their own web site). To add insult to injury this time the "optimized" Google ad machine can ask for a significantl
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What BS. Have you ever actually *used* google?
The ads are at the top and right hand side of the google search page. They give the customer more options. This is called competition. This
Won't work in all cases (Score:2)
You can already do searches like this using the "site:" function. For example searching only slashdot on google is easy by adding "site:slashdot.org" to the end of your search.
Even though Google has this function, however, it is not completely useful. Their index isn't updated instantaneously so often it lags behind days or even weeks. Polling sites on the internet is too much and if a provider notices excessive queries from Google it is pretty easy to limit the number of times they can hit your site or
Nothing to see here, move along (Score:2)
BOO FUCKING HOO
So Google has made site: more easily accessible to the average user. Big fucking whoop. These companies can go pound sand as far as I'm concerned. Who the hell clicks on the sponsored links anyway?
I think it's already fixed... (Score:2, Interesting)
Wake up, businesses (Score:2)
This ought to be a wake-up call to businesses running a site: update your search features to work. Too often I find a site's own search box useless, it either doesn't return good results or tries to route me through what the site operator wants me to see instead of to the pages I want to see. Google's search probably won't. Not even a contest between them, far as I'm concerned. If the site doesn't like that, then they need to fix their search function.
whinge whinge whinge (Score:2)
users are free to come and go from a site as they please, they are not the property of any web site.
the sooner site owners realise that trying to lock-in users to their site just pisses people off, the better off they (and the users) will be.
The capability has always existed (Score:2)
site:bestbuy.com memory
Done.
robotstxt tag (Score:2)
Yeah, I also want to have my cake and eat it. (Score:3, Insightful)
But only the parts I really, really want.
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This is ridiculous (Score:3, Informative)
2. Most sites' internal search engines suck balls, don't work at all, or even don't exist.
3. The consumer is already using Google, and these companies go out of their way to get the pages and products listed and ranked well in the SERPs; suddenly they complain when Google makes it even easier for people to find things on their sites?
I smell a red herring.
Better than most sites' internal search (Score:2)
I would say this is an overall benefit to users searching for information, given the awful state of many sites' internal search functionality (including Slashdot).
e.g. Search for the story a few days ago about India voting against OOXML [slashdot.org]. After a while, Slashdot gives you this [slashdot.org]. Note the lack of the article in question
Compare this with Google's site: results [google.com]. Indeed Google seem to index more frequently and deeper than most sites' own search systems do.
Using Google's search-within-a-search (or site: f
Problem is GREED (Score:2)
This goes to help the user, and potentially directing users to BETTER services, and those who loose visitors due to this doesn't want to spend money to actually make a better service, ie. their sole intention is to only get money through the portion of their service on which they might loose visitors due to this.
However, likely the visitors they loose are already t
Once again - two faces. (Score:2)
But it's Google, and as always Google gets a free pass.
OMG! (Score:2)
This is just a shortcut for 'site:'... (Score:2)
And others where I use the site's search, because it works better than google.
All this is doing is shortcutting that step, and when I just tried it for Best Buy and did a secondary search for "linksys router", I didn't get any links outside Best Buy and I didn't get any ads.
Use the bleeding referrer... (Score:2)
So when you see a "Referrer" that matches
I'm curious... (Score:2)
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aggressiveness
noun
1. the quality of being bold and enterprising
2. a feeling of hostility that arouses thoughts of attack [syn: aggression]
3. a natural disposition to be hostile
Aggression is only a synonym for *one* definition of the word.
Dictionaries are wonderful things. Try using one sometime...
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You misspelled "cromulent".
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why because some tiny search engine like yahoo might not work for you? what a steaming load.
if sites don't like what google is doing, delist. it's as simple as that, let the users have the power to decide how they browse the web not the other way around.
and what exactly makes google another MS in the making? please explain what technological or contractual leverage google is exerting to create it's monopoly?
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If your company is so expensive/crappy that having your customers know about the competition will destroy your business model, then it deserves to be destroyed.
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these company's are just cry babies that fell over each other trying to get top placed google ratings, and now they don't like the tiny bit of competition.