hansoloaf writes "The NY Times is running an article about a business, Sourcetool.com that seem to be in a sort of a doghouse with Google. Initially Sourcetool uses AdWords to help build up its business. The business centers around providing links for business that sell industrial products. The owner, Dan Savage, explains in detail how Google over time used its AdWords bidding system to limit or reduce Sourcetool's ranking and revenue because the site's landing page is not 'googly' enough. Savage wrote a letter to the Justice Department as they are reportedly looking into Google and Yahoo's proposed deal." The article is nuanced in its observations about the complexity and ambiguity of anti-trust law. Even if Sourcetool and similar businesses aren't "Googly" — which is a Google proxy for "what the customer wants to see in search results" — should Google be able to pick winners and losers among industries and business models?