from the short-attention-span dept.
The Narrative Fallacy writes "Douglas Quenqua reports in the NY Times that according to a 2008 survey only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days meaning that "95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled." Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but it's probably between 50,000 and 100,000 blogs that are generating most of the page views. "There's a joke within the blogging community that most blogs have an audience of one." Many people who think blogging is a fast path to financial independence also find themselves discouraged. "I did some Craigslist postings to advertise it, and I very quickly got an audience of about 50,000 viewers a month," says Matt Goodman, an advertising executive in Atlanta who had no trouble attracting an audience to his site, Things My Dog Ate, leading to some small advertising deals. "I think I made about $20 from readers clicking on the ads.""
This is the theory that Jack built.
This is the flaw that lay in the theory that Jack built.
This is the palpable verbal haze that hid the flaw that lay in...