The New York Times is reporting that Google is making the case that they just aren't that big, especially from an anti-trust point of view. While they certainly corner the market in search, advertising, and online video, Dana Wagner, Google's "senior competition counsel," is working hard to convince the public that "competition is a click away." "None of the investigations take aim at Google's core advertising business. And unlike other technology giants in years past, Google has not been accused of anticompetitive tactics. But the investigations and carping from competitors and critics have Google fighting to dispel the notion that it has a lock on its market, even as it increases its share of search and online advertising. Eyes are rolling, especially in reaction to the idea that Google is a relatively small player in a giant market. 'They describe where they are in a market under a kind of a fairy-tale spun gloss that doesn't reflect their dominance of key sectors,' said Jeff Chester, executive director of the Center for Digital Democracy. 'Google search is an absolute must-have for every marketer in the world.'"
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