miller60 writes "One of the largest Web hosts has scrapped data transfer quotas on all its shared hosting plans, retiring one of the oldest metrics in the hosting industry. With its latest move, 1&1 Internet has gone all-in on 'unlimited' hosting, a controversial practice viewed by many as a gimmick that promises more than it can deliver. Yahoo and Go Daddy have also experimented with unlimited plans, as the shared hosting sector responds to a tough economy, tough competition, and predictions that it will be made obsolete by cloud computing."
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