An anonymous reader writes "Google Latitude has already made headlines for allowing phone users to locate their friends, and there are countless other iPhone and Android phone apps already designed to transmit your location — but could pets be the next big thing in GPS tracking? A number of device manufacturers are marketing GPS technology as a futuristic tool for tracking your cat or dog, and even discovering exactly where they've been. These devices are sold under a number of names and brands, including Sportdog, LoCATor, RoamEO, Petcell, Zoombak and Pettrack."
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