An anonymous reader writes "This article argues that Rupert Murdoch's bid to own complete control of BSkyB is only part of an ongoing process to make the internet a totally 'linear' experience. The increase in the use of paginated content and the proliferation of video over transcribed interviews are, the author argues, part of a tidal shift from a browsable internet experience to a linear one that will move the user's experience of media from genuine choice to a series of locked-down 'information rides,' in order to re-secure advertising exposure. The author also writes, 'Current worries among publishing houses that magazines and newspapers will succumb to the digital written word on the internet are perhaps analogous to Victorian fears about mechanical horses taking over from real horses in the drawing of carriages. The point is being missed, the wrong fear being indulged.'"
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