Google Is Going Postal In Sweden 93
An anonymous reader writes "Google will start to collaborate with the Swedish Postal Service (Swedish original) to sell direct marketing to small businesses, both in the form of fliers (delivered by the Swedish Postal Service) and keyword advertising in Google Search. The area of distribution for the fliers is selected in Google Maps. Google will also will provide templates for the design of the fliers.The idea was concieved within the Swedish Postal Service."
Huh, Google getting help? (Score:5, Insightful)
Please not more fliers... please! (Score:4, Insightful)
Real-world spam is evil. (Score:5, Insightful)
Re:That's all we need (Score:1, Insightful)
I think it should be the other way around: register if you want ads.
I can hear the gnashing and wailing from the marketers already, but they can go hang :)
Re:Huh, Google getting help? (Score:4, Insightful)
Think of it in relation to another medium - TV - there are more ads now, in part because ads were split into segments as short as 15 seconds - so that allowed overall ad revenue to increase, while individual ads are now less effective.
Or compare it to junk mail - I now get so much that it ALL goes straight into the recycling bin (though I *do* keep the plastic bags they come in to use when walking my dogs).
Once any advertising medium carries more than a certain prcentage of ads, people resort to all sorts of tactics to become "ad-blind". With TV ad radio, it's channel-surfing. With junk mail, it's the recycling bin. With online ads, eye-tracking studies show people never even look at those parts of the page any more (and this doesn't count ad-block, etc).
"Great" (Score:2, Insightful)
Re:Don't be evil? (Score:3, Insightful)
Twice a week I get a bundle of junk mail (fliers, etc) in a large plastic bag. Twice a week, it goes, unread, into the recycling bin (except for the plastic bags, which I use to "stoop and scoop"). There's TOO MUCH advertising for me to bother wasting my time reading it.
It's the same with on-line advertising. There's TOO MUCH, so it all gets ignored.
It's the same with failbook and twatter. The volume of crap ruins the product as an effective way to convey a message, whether it's online or in my mailbox.
Re:Editors (Score:1, Insightful)