Ford Uses Google For a New Type of Smart Car

RedEaredSlider writes "Ford is using Google technology, specifically its Prediction API, to create a new brand of smart cars. The famous American car company announced it's teaming up with Google to use Prediction API in future cars. The API will be able to use historical driving data and turn it into real time predictions, such as where a driver is headed at the time of a departure. From there, an on-board computer might communicate with the driver, and trigger an optimized power-train control strategy. For an electric car, a predicted route of travel could include an area restricted to electric only driving. Thus, a plug-in hybrid would be able to optimize energy and preserve battery by switching to an all electric mode during travel."

And then...

[Anonymous Coward]

Using the data Google gathers online about you and associating it with your car (you know they would be able to), you could figure out what kind of consumer most often frequents certain roads. You could then determine what kinds of physical ads would be most effective in a given location and sell this data. So here it is - targeted advertisements on billboards, brought to you by google and ford.

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