from the stop-following-me dept.
angry tapir writes "Mozilla has issued a do not track field guide to encourage advertisers and publishers to implement do-not-track (DNT) functionality. The guide contains tutorials, case studies and sample code to illustrate how companies use the DNT technology. Mozilla aims to inspire developers, publishers and advertisers to adopt DNT and wants to put the control over Internet tracking into the hands of users. The browser maker wants to put a stop to behavioral targeting and pervasive tracking on the Web. The guide can be found here (PDF)."
If you push the "extra ice" button on the soft drink vending machine, you won't
get any ice. If you push the "no ice" button, you'll get ice, but no cup.