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Google Opens First Retail Outlet In London 172

theodp writes "Google is following in the footsteps of Apple and Microsoft. The London Evening Standard reports that the world's first 'Google Store' has opened in a PC World on London's gadget street, Tottenham Court Road. Officially known as 'the Chromezone,' the 285sq. ft. pop-up 'shop within a shop,' which only sells Google's Chromebook laptop and a few accessories such as headphones, will run for three months up to Christmas. But if the low-key experiment is successful, Google could follow Apple in opening permanent stores around the world. 'It is our first foray into physical retail,' said Google's Arvind Desikan. 'This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads.'"
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Google Opens First Retail Outlet In London

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  • by Anonymous Coward on Sunday October 02, 2011 @05:35AM (#37582340)

    Microsoft thanks you for contribution.

  • by David Gerard ( 12369 ) <slashdot&davidgerard,co,uk> on Sunday October 02, 2011 @06:33AM (#37582476) Homepage

    COURT ROAD, Tottenham, Friday (NTN) — Internet advertising agency Google is opening its first retail store, [] selling the Internet-only Chromebook.

    "We've put a lot of effort into making it feel welcoming, homely and, dare I say it, 'Googley'," said Arvind Desikan, head of consumer marketing. The revolutionary shopping experience leverages Google's famous abilities in customer service, having no staff. Customers seeking advice on a product can simply log in with their Google account to the in-store forum, where they and other customers can assist each other.

    "People will be able to go in and have a play with the devices, so they can get a feel for what it's about and we can monitor their reaction." Persons seeking entry to the store must give their bank account name and glue an RFID tag to their forehead, so as to create a suitably decorous shopping environment, "just like in real life." Should they be discovered to be using a name the Google Identity algorithm considers unlikely, they will be ejected mid-purchase and their GMail and Android phone disabled, for their comfort and convenience.

    The store is in Tottenham Court Road, so as to select for the valuable demographic of people who want shiny things and are willing to pay a hundred quid more than they would for an ordinary netbook that does more. A second store will be opened in Lakeside for customers of similar discernment.

    The Google store still anticipates more customers than the Microsoft stores. Rumours of the purchase of a Windows 7 phone somewhere in Britain are as yet unconfirmed, despite investigations by sceptics' organisations.

  • by sentientbeing ( 688713 ) on Sunday October 02, 2011 @08:29AM (#37582766)
    Mornington Crescent!

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