An anonymous reader writes "One persistent theme from this year's CES is that television manufacturers are racing to establish the concept of 'Smart TVs,' sets that integrate modern browsing features, control through voice or motion, application support, and even upgradability. This article suggests the living room will be the location of the newest tech war. Quoting: 'To compete, the companies will have to offer carefully curated, high-quality applications and be open to supporting mobile devices such as tablets. Other media companies have already started: Comcast, for example, announced that it's going to allow OnDemand streaming not only to Samsung Smart TV's but also to the iPad. The TV makers are hoping that the multitude of additional features will be enough to trigger turnover like the industry saw after the introduction of flat-panel screens, Bloomberg noted. It's a big market, if the television makers can figure out how to crack it.'"