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Misleading Ads: ACCC Wins Appeal Against Google 61

theweatherelectric writes "As previously noted on Slashdot, the Australian Competition and Consumer Commission has been involved in a long-running legal battle with Google. Vijith Vazhayil of Delimiter writes, 'The Full Federal Court of Australia has ruled that Google breached the law by displaying misleading or deceptive advertisements on its search results pages. The decision follows an appeal by the Australian Competition and Consumer Commission (ACCC), following an earlier decision in favour of Google. The ACCC had first filed the case in July 2007 in the Federal Court alleging that Google had engaged in misleading or deceptive conduct by publishing eleven advertisements on Google's search results page. The headline of each of the advertisements in question comprised a business name, product name or web address of a competitor's business not sponsored, affiliated or associated with the particular advertiser.'"
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Misleading Ads: ACCC Wins Appeal Against Google

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  • How is it illegal (Score:3, Insightful)

    by Anonymous Coward on Friday April 06, 2012 @12:38AM (#39594587)

    When was Google, or search engines in general, ever legally bound to display anything except what ever they wanted to? I'm not saying Google did in fact do what the ACCC claims.. but so what?

  • by commlinx ( 1068272 ) on Friday April 06, 2012 @01:19AM (#39594769) Journal

    I believe it's covered under deceptive advertising laws. Normally the ACCC does good work and while I agree with the vibe of what they're trying to achieve - disallowing a banner to display or reference one product but link to a site selling a competitive product, I think in this case they got the wrong target. I'd much rather them go after the entity that placed the ad.

    That's been the traditional approach taken with radio, television and print advertisements.

  • by nospam007 ( 722110 ) * on Friday April 06, 2012 @05:39AM (#39595661)

    ". Search is jut their product. "

    _YOU_ are their product. They sell your eyes to their clients. The search engine is the bait to get you hooked.

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