writes "Audi's electric cars are quiet, maybe too quiet, which is why Audi spent 3 years creating replicated engine noise for its electric car models. We're so conditioned to the noise of an engine revving that a driver behind the wheel of a too-quiet car may not realize how fast he's driving, and a pedestrian relying on auditory clues may be unaware of an approaching vehicle, says Ralf Kunkel, Head of Audi Acoustics." Nissan's been on this for years
(as has Honda); one day, you may only get to choose which noise
your car makes, rather than whether it does.