theodp writes "Microsoft says that the death of its 'Scroogled' ad campaign against Google has been greatly exaggerated. 'Scroogled will go on as long as Google keeps Scroogling people,' said a Microsoft spokesperson. 'Nearly 115,000 people signed a petition asking Google to stop going through their Gmail.' So, is Microsoft's scare campaign justified? Well, in a recently-published patent application for a Method and System for Dynamic Textual Ad Distribution Via Email, Google explains how its invention can be used to milk more money from advertisers by identifying lactating Moms, which might make some uneasy. Google also illustrates how advertisers can bid on access to those suffering from breast cancer, bi-polar disorder, depression, and panic anxiety. Hey, what could possibly go wrong?"