waderoush writes "A San Francisco startup called Automatic Labs came out of stealth mode in March, offering a Bluetooth gadget that connects to your car's onboard data port and sends engine performance data to an app on your smartphone (iPhone only right now, Android coming this fall). Xconomy went on a test drive with Automatic's chief product officer and captured video of the system in action. The app chirps at you when it notices rough braking, aggressive acceleration, or speeding over 70 mph. It also keeps a record of your fuel economy and gives you a gamified 'driving score' to encourage more efficient driving habits and fuel savings. It's all a sign that that the ethic of ubiquitous mobile/cloud sensing and analytics that 'quantified selfers' are applying to their personal health and fitness is spilling over to neighboring areas of consumer technology, including transportation. The Automatic Link device costs $70 and will begin shipping in May." Along similar lines, the Kiwi Drive Green has been available for several years.