Sky Deutschland Considering Using Bone Conduction To Force Ads On Train Riders 205
KindMind writes "Sky Deutschland is considering a proposal to use bone conduction to broadcast ads to train riders. The idea is that the riders rest their heads against a part of the train, like the train window, and then bone conduction would broadcast ads directly into their ears."
Using bone conduction, what a coincidence (Score:5, Funny)
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Looks like we're all done here.
...and in others news... (Score:5, Funny)
...the incident of violent vandalism aboard trams and trains rose exponentially after the introduction of technology that, to paraphrase a gibbering offender led away in a straight jacket, '...puts goddamn voices in your head..." Advertisers are calling it a new age in advertising and psychotropic drug manufacturers report a boom in sales. More at 11...
Get all the ladies with a strai(gh)t jacket (Score:5, Funny)
to paraphrase a gibbering offender led away in a straight jacket
As opposed to a gay jacket [explosm.net]?
We need a new right... (Score:5, Insightful)
We need a new right - the right NOT to be advertised to.
I'm sick of being a product.. I mean, ok the old model of Television and Radio where you the viewer gets something of value (the programming/entertainment) without directly paying for it, then it's a reasonable tradeoff that it's paid for by advertising
However, when you're paying for a train fare, you've paid for the transit... it's not like you're given the option of "pay full price to not be subjected to adversising, or get a discount for being advertised to"
I know I'm unrealistic, but damnit I'm sick of being monetized against my will.
Re:We need a new right... (Score:4, Insightful)
You mean the television that you have to pay a monthly fee to watch? THAT television?
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No, the over the air rabbit ears HDTV that I don't have to pay monthly for. That is free to me, and the cost is advertising.
At this point, the consumer sees cable or satellite TV service as something you pay for - not to defray advertising costs, but to have a range of 200+ channels to choose from. You pay the man in the middle for convenience. People are not buying ad-free TV service because it does not exist outside of specific premium channels, where that's exactly what you buy - on top of the service
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Over the air HDTV... lucky SOB. I don't even have over the air TV, period.
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prodcasters
I don't know whether that was deliberate, but I doff my souvenir devil horns "Riga Is Fun As Hell!" baseball cap and bow down before you, sir. Or Ma'am. Fido. Whatever.
Re:We need a new right... (Score:5, Insightful)
I like this idea.
Advertising is becoming increasingly intrusive in our day-to-day activities. Billboards are bad enough, then it became the sides of busses and tops of taxis, and then gigantic LED displays that blind you at night. Now it's while you're sitting in the theater, broadcast in public areas, it's at the gas pump and the urinal stall, they come up when you press pause on a blu-ray... enough.
Specifically, advertising needs to be prohibited from all situations where a person has paid for access or entrance to something. More ideally, it would also be prohibited from any context where the person hasn't explicitly agreed to be subjected to ads in exchange to some product or service.
Re:We need a new right... (Score:5, Interesting)
I'm radically anti-advertising, I firmly believe that advertising is actually economically damaging to society, since it represents a deviation from what a person would believe their own best interests were without the advertising present. The degree to which mentally unhealthy con-games and brainwashing are used also potentially represents a mass damage to the human psyche.
I understand that free-speech is valuable and not to be trod on lightly, but if you're paying for it, it's not really free speech anyways. I'd like to see what a paid-ad free post industrial society is like.
Re:We need a new right... (Score:5, Insightful)
It's not just economically damaging, it damages our trust in the intrinsic human properties that hold our society together. Advertising increasingly co-opts the signals that humans use to indicate familiarity and trustworthiness and uses them to deceive people for profit.
A smile from someone you don't know now puts you on your guard. I almost threw out a handwritten letter the other day because so much junk mail uses fake "handwritten" fonts to try to trick people into opening them. There are countless examples of this and our society suffers as a result of this trusted interpersonal interaction breakdown.
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Hell, even actual handwritten notes can be fake.
I recently received two identical hand written notes from the same car dealership obviously written by the same person, but with two different names signed on it. Both were begging me to trade in my car to them for a new one. (apparently my car has very good bluebook value for its age due to it no longer being produced)
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Never-mind what you think, or what you've experienced personally. We are here to let you know that:
Senator Smitty and his Export Labor Initiative is good.
Senator Smitty and his Export Labor Initiative is good.
Senator Smitty and his Export Labor Initiative is good.
Senator Smitty and his Export Labor Initiative is good.
Senator Smitty and his Export Labor Initiative is good.
Come election day, you will vote for Senator Smitty, and even if you don't, we'll have made sure 51% of everyone else has voted again
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And even worse, every penny put into advertising is a penny that product costs more.
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And even worse, every penny put into advertising is a penny that product costs more.
Not true. If they advertise more, they sell more. In order to sell more, they need to make more. In order to make more, they need to buy more raw materials. The raw materials may cost less (per unit) because they are now being bought in bulk. An increase in sales can result in a decrease in per unit costs of production.
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They could have put that money into improving quality, or decreasing price, both of which would increase sales. Advertising merely steals some dumber customers from the competition, without doing anything productive.
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Why do they need to sell more in the first place? It's all junk. The advertisers almost never try to sell me stuff that's useful. It's almost always fluff.
Re:We need a new right... (Score:4, Interesting)
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I see your point, but, as in many topics, you can't draw a straight line. Let's say we ban advertising. You develop a product and you want to sell it. How do you do it? Do you go up to your family and friends and talk about your new product? That's advertising. You sell them your product and you ask them to tell their friends? That's more advertising. Is the church bell ringing on Sundays? Is the mullah on the minaret yelling a prayer? Advertising (and pretty intrusive, too).
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Specifically, advertising needs to be prohibited from all situations where a person has paid for access or entrance to something. More ideally, it would also be prohibited from any context where the person hasn't explicitly agreed to be subjected to ads in exchange to some product or service.
What would that ball game cost if all advertising was eliminated from inside the stadium? Could the fans afford it?
Could the team afford to fly to their next game, or would they all be taking the train?
Most likely these things drive the inflated contracts we pay athletes these days.
Is a train, or an airplane or even a bus is a different proposition?
Major airlines don't seem to advertise anything, except themselves.
Every city bus I've ever been in has advertising. (Some of it left over from the Pleistocen
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Who (besides soccer moms) would watch (even for free) a team fat fat out of shape largely incompetent pretty much clueless players? In any sport? In any country?
Even as comedy, that fails.
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If the players weren't so fucking overpaid to play games, then advertising wouldn't be necessary at all. Of course, it would still exist as it is profitable to the stadium owner.
As you mentioned, advertising would still exist because it is profitable.
And the salaries are what they are because they can demand that much, and the business brings in enough revenue that it makes financial sense for the owners to pay it.
Re:We need a new right... (Score:5, Informative)
We can't really let this thread go on without mentioning São Paulo. Looks like the experiment is going well too.
http://www.newdream.org/resources/sao-paolo-ad-ban [newdream.org]
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Heh, here is where we might be able to pull in one of the disability acts or something. Neurotypicals just get frustrated, but people with odder wiring can really suffer from such systems.
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"Specifically, advertising needs to be prohibited from all situations where a person has paid for access or entrance to something."
The poor have rights too.
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It's bloody Kafka-esque, that's what it is.
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If I have to pay you to say something, it's not free speech.
If someone wants to stand on a street corner and not get paid to tell everyone they should go out and buy the latest and greatest gizmo, well that's their right. But if someone is paying them to do it, that's a whole different story.
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If you do it, you're fair game for anyone to punch in the face.
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dumbass troll - pay attention
The right to free speech is about the right to not be silenced no matter what you feel like you want to say. Your incentive to speak must be from within however. If you are being paid to say something, then that is not YOUR speech anymore, that is someone or something else's message and you have been bought to relay their message. THAT is what should be regulated and it would have no impact at all on people's freedom to speak their minds.
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dumbass troll - pay attention
The right to free speech is about the right to not be silenced no matter what you feel like you want to say.
No. The right to free speech is about the right to not be silenced by the government no matter what you feel like you want to say.
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1 medium, 2 media.
It's not that hard, people.
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No, no, not all speech - Just corporate speech. Big difference there.
I'll accept that corporations have HUMAN rights when they can reflect on the death of their "children" in a Bhopal-like disaster, while rotting away inside a cage for "life". Until then, yes, I do demand silence from them.
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Go watch the second episode of the BBC series "Black Mirror".
That is our future.
First or second series? (I'm downloading both seasons right now.)
Little different from newspapers (Score:2)
However, when you're paying for a train fare, you've paid for the transit
No, you've paid for half the transit. Advertisers paid for the other half. It's little different from newspapers or pay television.
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Nope, advertisers don't really put that much money into the system.
Excercpt from PATCO's budget (local transit authority):
Net Passenger Revenue: 23,900,000
Advertising: 600,000
Now, they are still operating at a loss, but that's mass transit, they have a huge positive externality.
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The other half gets paid for with interest when you buy the product whose price is padded to cover the advertising. If you don't buy that product, you still pay when the competing brand you bought has to advertise to keep up in the ad wars.
Amusingly, when cigarette ads were banned from most places in the U.S., the tobacco companies became more profitable than ever due to being relieved of the costs.
All totaled, consumer prices would be lower if the ads went away.
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Unfortunately, I heard that quite some time ago when there was no web. I have no idea where that was now.
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However, when you're paying for a train fare, you've paid for the transit
No, you've paid for half the transit. Advertisers paid for the other half. It's little different from newspapers or pay television.
Tax payers paid for the other half. Interior advertising pays very little on a train, or bus. (The outside of buses bring in some revenue, but not as much as you might think).
So between fares and Tax Money, virtually ALL of the cost of train, subway, bus transport is paid by the users, or taxpayers in the appropriate jurisdiction.
If fares went down, or service improved with more routes and frequency, advertising on trains might be warranted. But I still don't want bone conduction or loudspeaker advertis
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I'd be shocked to see anything useful at a legal level; but I'd encourage everyone to do their part by heaping scorn and vitriol upon the people who help make advertising possible.
There are real people(and a lot of them) who work on churning out ads, 'concepts' like this, various social media flimflam, etc, etc. If admitting that you were one of them were treated more like admitting that you have a thing for puppy sodomy, it might help, and it would, at least, decrease their quality of life and increase the
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I'm sure trains would be exempt; they are government owned and operated anyway, and the government can do anything it likes.
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We need a new right - the right NOT to be advertised to.
Yea! Nuts to free speech! I want a right NOT to hear what others have to say, and an implicit right to gag any speech that bothers me!
Any thoughts as to why a "right not to be advertised to" might have one or two bothersome side-effects?
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Oh but protesting is not free speech, cant we get rid of those protesters, or relegate them to a corner somewhere?
I am actually tired of the free speech argument, in todays world it is only free speech if you have the money to pay for it. Perhaps if they expanded the definition to include all people we might be able to t
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Oh but protesting is not free speech, cant we get rid of those protesters, or relegate them to a corner somewhere?
That is not my argument, and I do not agree with it.
It is in fact for that reason that I would oppose a "right not to be advertised to"; it opens the door to further justification of random curtailment of free speech in the name of "I dont like it". Unless you are ready to start putting the nails in the coffin of free political speech, you want to be real careful before you start objecting to speech simply because it is unpleasant to you.
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Commercial speech should not be protected as free speech.
Financial incentives are what motivate commercial speech. This is vastly different from you having the freedom to speak your mind.
In fact, I could bribe you with $5M to NOT speak your mind and instead speak mine.
Thus, commercial speech has the potential to squelch the true free speech of an individual. More than the potential, it does this frequently already. How's that for putting the nails in the coffin of free political speech?
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I'm sorry to intrude on this discussion with a bit of reality, but there's one thing that Sky Deutschland doesn't have: trains. It's a media company, not a train company. It can patent all the technology it wants, it can consider using those patents all it wants, but until it has some trains to install it in, this is all just some random idea with no basis in reality. British tabloid reporting at its finest.
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I'm sick of being a product.. I mean, ok the old model of Television and Radio where you the viewer gets something of value (the programming/entertainment) without directly paying for it, then it's a reasonable tradeoff that it's paid for by advertising
How about the new model, where an ad agency comes up with a viral marketing campaign featuring a ludicrous idea about adverts supposedly conducted through train windows (but is really a meta-advert for their client's TV app) which is then picked up by a national newspaper and further distributed by the uncritical editors of a popular technology blog..?
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I'm sick of being a product.. I mean, ok the old model of Television and Radio where you the viewer gets something of value (the programming/entertainment) without directly paying for it, then it's a reasonable tradeoff that it's paid for by advertising
When TV first started becoming popular, the actors felt that they were being /invited/ into other peoples homes, and to act rudely would bring about mobs and pitchforks. Actual pitchforks!
However, when you're paying for a train fare, you've paid for the transit... it's not like you're given the option of "pay full price to not be subjected to adversising, or get a discount for being advertised to"
Cable TV was initially sold as "Television with a monthly fee, so you won't need to ever see another commercial again". Notice the amount of ads on cable TV these days?
I don't believe for a second those greedy bastards won't rush as fast as possible to ads with over-charging you at the same time.
(Insert Futurama - Lights
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Re:I'm holding out for (Score:4, Funny)
treppaning.
If anyone ever figures out how telepathy can work, I predict WW III will be between advertisers and a very angry public.
Re: I'm holding out for (Score:3)
as if that wouldn't be bad enough, but you would have the RIAA and MPAA charging you for thinking of a song or rememberinga scene from a movie.
Look at the positive side of this.. (Score:5, Funny)
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Better yet, figure out a way to send targeted individuals subliminal messages - then all you need to do is sit down next to attractive women...
This is why I take a pillow on trains (Score:3)
Ah, trains, a safe haven for travelers for decades, now the science of pushing crap on people who don't want it has invaded your vestibules.
I road on Amtrak years ago and could not for the life of me understand why the bar car had an announcer, who broadcast throughout the train, in a voice not unlike a Harley Davidson exhaust tube by your ear, what wonderful deals they still had on drinks ... at 10 PM.
Re:This is why I take a pillow on trains (Score:4, Insightful)
Not unlike the damn TVs they stuck on the back seats of some cabs in Boston. I just want a moment of peace in a cab (even chatting with the driver would be better) not be forced to watch news about the latest disaster or murder. News is like finding pennies, it is available everywhere and you'll get it eventually. I don't need it shoved at me in every venue. Fortunately I was able to turn it off. I'm sure someday they will remove that option.
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As long as you have your fist or a black magic marker, they can never fully remove that option but they can force you to remove the on option for the next passenger.
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As long as you have your fist or a black magic marker, they can never fully remove that option but they can force you to remove the on option for the next passenger.
The cabbie probably has a mirror or camera to record would be vandals. Better to just bring a roll of duct tape and piece of cardboard with you.
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Not unlike the damn TVs they stuck on the back seats of some cabs in Boston. I just want a moment of peace in a cab (even chatting with the driver would be better) not be forced to watch news about the latest disaster or murder. News is like finding pennies, it is available everywhere and you'll get it eventually. I don't need it shoved at me in every venue. Fortunately I was able to turn it off. I'm sure someday they will remove that option.
I was fueling up a rental car somewhere in northern Michigan, at a Shell station IIRC, and suddenly I hear this horribly loud obnoxious music. I figure some ass-hat just pulled up and is sharing his/her lack of musical taste with the world. I turn around and see it is actually a speaker on the gas pump blaring out the offending racket, which transitions into a load of advertising, "... come into the store and find wonderful crap you can buy to further your enjoyment of this visit to Shell Hell ..." I spe
Sit in the front seat (Score:2)
just taking musical roads to the logical extension (Score:2)
I thought people might find these links amusing in this context...
http://en.wikipedia.org/wiki/Musical_road [wikipedia.org]
http://www.youtube.com/watch?v=V_0aAIwcE7A [youtube.com]
http://www.youtube.com/watch?v=soKeog0miwk [youtube.com]
Why stop there (Score:5, Insightful)
Why not just go full Clockwork Orange and strap us down and pry our eyes open and force us to watch ads?
Ironically any product forced on me using this bone conduction method will just piss me off so much that it will leave me deliberately avoiding that product.
Geordi's torture (Score:2)
Better idea: Cancel engine noise (Score:5, Insightful)
You know what would be great, is if leaning my head against a window in a plane (or train) would, the fullest extent possible, emit a nose canceling signal that would cancel out engine noise from whatever I was traveling in.
Just throwing the idea out there in case some company would like positive, instead of negative, PR.
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Why not possible? Engine noise fixed over time. (Score:2)
Passengers in a plane or train would each experience slightly different noise, with slightly different phases.
I know how noise canceling devices work. But the engine vibrations occur at a known spot at a fixed distance from every seat and are essentially constant for long periods. You could easily calculate for each window the exact offset wave required, a much simpler job than normal noise-cancelling devices have (which have to deal with any potential noise from all over that does not come from a steady
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But the engine vibrations occur at a known spot at a fixed distance from every seat and are essentially constant for long periods.
That's a good point. I imagine that could work for gross cancellation of noise, especially at lower frequencies, but I still think there'd be too much variability at higher frequencies. For example, at 2 kHz, the wavelength is about 17 cm. Hence, if you are 9 cm away from the 'optimal' position, you'd be totally out of phase, and the noise would be worse. Obviously this precision is even more important for higher frequencies.
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True enough. But if you calculated it for the rear edge of every window, it would work really well I think on an airplane (since your head would be resting against the window and sliding back until the rear of the window well held your head up)
I agree whole-scale cancellation of noise that way is not feasible, but just a general reduction of the constant engine noise would be a boon.
Train track noise would I guess probably be too irregular for this to work, now that I think about it...
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Also, now I think about it a bit more, I think the phase difference between ears is also enough to make this unfeasible for higher frequencies. But yes, I agree that it should be possible (and useful) to cancel the low-frequency engine noise.
Okay, so we've a got a proposal. Where do we pitch it?
Pillows (Score:2)
Time to use pillows.
only one reaction is appropriate here (Score:2)
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preferably on an ad.
simple solution (Score:2)
Scissors or a pocket knife, snip, and ... quiet.
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I'm a mohel you insensitive clod!
Obligatory Futurama (Score:3)
Fry: So you're telling me they broadcast commercials into people's dreams?
Leela: Of course.
Fry: But, how is that possible?
Farnsworth: It's very simple. The ad gets into your brain just like this liquid gets into this egg. [He holds up an egg and injects it with liquid. The egg explodes, covering him and Leela in yolk.] Although, in reality, it's not liquid, but gamma radiation.
Fry: That's awful. It's like brainwashing.
Leela: Didn't you have ads in the 20th century?
Fry: Well, sure, but not in our dreams. Only on TV and radio. And in magazines and movies and at ball games, on buses and milk cartons and T-shirts and bananas and written on the sky. But not in dreams. No, sir-ee!
Someone hasn't thought this through (Score:2)
So I guess the operating idea here is that the people you WANT to be broadcasting ads to are the ones who are demonstrably trying to get some sleep?
Do they think that doing so will make people MORE likely to buy their advertised products? They may be in for a rude shock.
The best thing for crazy people... (Score:3)
It's the best thing for crazy people since Blue Tooth headsets. Those allowed us to assume that you're talking to another person, even if you're talking to the elves who shine your shoes.
Now when you hear voices on the train, that'll be perfectly normal too.
I can't wait to have Monsters Inc (C) projected onto my retinas at inopportune times. Then spontaneous startled reactions and screaming for no apparent reason will be socially acceptable behavior.
I believe this is all part of some UN Convention and/or the Americans with Disabilities Act. It's a conspiracy and if you don't believe that you're a sheeple. Yep. The Internet's part of it too. This paragraph is perfectly normal on the Internet. 2nd best thing for crazy people, ever.
Obligitory Futurama Quotation (Score:2)
Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.
Response (Score:2)
How do you say "conduct THIS" in nazi?
They still advertise? (Score:3)
In all seriousness, I haven't paid active attention to advertising in any form for years - I tune it right out. I fast forward past TV ads, I block most internet ads and don't click the ones that get past. When I want to buy something, I'll go look at products in stores. When an ad DOES come to my attention, it's almost always because its loud, visually jarring, or just obnoxiously stupid. In that case, I put that brand on the "never buy" list. Overall effectiveness of the ads is therefore in the negative numbers, and I'm sure I'm not the only person with this perception.
To me, advertising is like the cold war: Everyone is afraid to stop building H-bombs (or running ads) for fear the other side will get ahead. Stop it all, and a parasitic drain on society ends.
Holy Shitty Headlines, Batman! (Score:2)
And as for bone conduction, has anyone seriously looked into this? I mean, seriously-seriously, because this tech came and went with mood rings, because at best the sound is muddier than a stereot
Clean windows (Score:3)
"That was a Boneheaded move..." (Score:2)
... apparently means "Brilliant!" if your a marketer....
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Ugh. I can't believe I wrote "your" instead of "you're".
Oh, the shame....
Brilliant idea! (Score:2)
Just fucking brilliant! [slashdot.org]
Re:lolwut (Score:5, Interesting)
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Lightspeed briefs (Score:2)
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"Sky is a pay-TV company, not a train company..."
It will never happen anyway. The German Railway Company is even unable to keep the air conditioning working in summer nor the heating in winter, much less such a sophisticated advertisement method.
It's a running joke that ain't funny anymore, because it happens every fucking year.
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It will never happen anyway. The German Railway Company is even unable to keep the air conditioning working in summer nor the heating in winter, much less such a sophisticated advertisement method. It's a running joke that ain't funny anymore, because it happens every fucking year.
Though to be fair, they do occasionally manage to have the heating running on full power in the summer and the air conditioning in the middle of winter...
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If they can conduct through the feet or the butt, they'll get a wider audience!
Personally, I'm tired enough of people talking out of their asses.
The last thing I need is for them to start talking into mine!
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This was kind of what I thought of immediately... you mean all you have do in order to avoid the ads is not lay your head against the broadcasting part? Hurray! I can do that.
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Seriously, there's gotta be a line between acceptable (signs, TV commercials) and unacceptable (TV commercials playing on your windshield while you drive) levels of intrusiveness for advertising. That the ads can be defeated is not the point. That maybe we shouldn't have to do so in the first place is.
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danke = thank you
bitte = please
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To say "No, Thank You" in Germany, you say "Nein, Bitte". Yes, bitte is please, but that is not how it works in German. Another common saying in German is "Wie Bitte?" which literally means "How Please?" It is used for "What did you say?" or "What was that again?"
Actually "no, thank you" in German is "Nein, danke". Nobody say "Nein bitte" around here.