theodp writes "While the Asiana Airlines Flight 214 pilots' lack of communication puzzles crash investigators, readers of author Malcolm Gladwell are likely having a deja vu moment. Back in 2008, Gladwell dedicated a whole chapter of his then-new book Outliers to Culture, Cockpit Communication and Plane Crashes (old YouTube interview). 'Korean Air had more plane crashes than almost any other airline in the world for a period at the end of the 1990s,' Gladwell explained in an interview. 'When we think of airline crashes, we think, Oh, they must have had old planes. They must have had badly trained pilots. No. What they were struggling with was a cultural legacy, that Korean culture is hierarchical. You are obliged to be deferential toward your elders and superiors in a way that would be unimaginable in the U.S.'"