New submitter SkiTee94 writes "Many people, perhaps millions, in and around NYC were loudly awoken shortly before 4am this morning by an activation of the Wireless Emergency Alert system. As the New York Times is reporting, the alert was related to an ongoing search for a missing child. Given that the alert asked people to look out for a 'Tan Lexus ES300' with NY Plate 'GEX1377,' many New Yorkers are questioning the logic of waking up the whole city to ask them to look for a car. Normally such alerts are reserved for road-side signs. While emergency authorities have yet to give a precise reason for why the decision was made to wake up the city, many have taken the step of deactivating these alerts to avoid future jolting mid-slumber alarms (likely not the intended result of last night's exercise)."