judgecorp writes "Pinterest could be in trouble — a British firm has successfully claimed ownership of the European trademark 'Pinterest', even though it has not yet used the term in any public products. Pinterest was formed in 2011, and popular by 2011, but did not launch in Europe until 2012 — months after the UK company Premium Interest had registered the trademark. That trademark has now been confirmed by the European Commission's Office for the Harmonization in the Internal Market (OHIM). Since so much of Pinterest's business is based on its name, the ruling could force Pinterest to change its name — a move which has precedents: Microsoft is changing the name of Skydrive because it infringes the trademark of British broadcaster BSkyB, normally known as Sky."
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