TechCrunch reports that Google has acquired London-based artificial intelligence firm Deep Mind. TechCrunch notes that the purchase price, as reported by The Information, was somewhere north of $500 million, while a report at PC World puts the purchase price lower, at mere $400 million. Whatever the price, the acquisition means that Google has beaten out Facebook, which reportedly was also interested in Deep Mind. Exactly what the startup will bring to Google isn't clear, though it seems to fit well with the emphasis on AI that the company underscored with its hiring of futurist Ray Kurzweil: "DeepMind's site currently only has a landing page, which says that it is 'a cutting edge artificial intelligence company' to build general-purpose learning algorithms for simulations, e-commerce, and games. As of December, the startup had about 75 employees, reports The Information. In 2012, Carnegie Mellon professor Larry Wasserman wrote that the 'startup is trying to build a system that thinks. This was the original dream of AI. As Shane [Legg] explained to me, there has been huge progress in both neuroscience and ML and their goal is to bring these things together. I thought it sounded crazy until he told me the list of famous billionaires who have invested in the company.'"