from the we-come-a-long-way-since-"sign-my-petition" dept.
Lucas123 writes: "Several high profile protests have circulated across the Web in the past few weeks, garnering social and news media attention — and even forcing the resignation of one high-level executive. There are two components driving the trend in Internet protests: They tend to be effective against Web services, and online networks allow people to mobilize quickly. According to a study released last month by Georgetown University's Center for Social Impact Communication, active Web useres are likely to do far more for a cause than simply 'like' it on a website. And, because a few clicks can cancel a service, their actions carry weight. But there may be a coming backlash as people can grow tired of online activism; and corporations may also take a more proactive stance in response to them."
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