Fiat Chrysler CEO: Please Don't Buy Our Electric Car 462
schwit1 (797399) writes "The CEO of Fiat Chrysler said he hopes that people don't buy his company's electric car, the Fiat 500e, which he is forced to sell at a loss because of state and federal mandates. 'I hope you don't buy it because every time I sell one it costs me $14,000,' Sergio Marchionne told the audience at the Brookings Institute during a discussion of the auto bailout. 'I'm honest enough to tell you that I will make the car, I'll make it available which is my requirement but I will sell the limit of what I need to sell and not one more,' said Marchionne. Fiat Chrysler produces two Fiat 500s. The gas-powered Fiat 500 has a base price of $17,300. The electric Fiat 500e runs $32,650. In his candid remarks, Marchionne blamed regulations set in place in California and by President Obama." (Also at USA Today.) If they find they're selling too many for comfort, couldn't they raise the price?
Now I want one. (Score:5, Funny)
Interesting marketing technique.
Re:So ... (Score:3, Funny)
Not when I'm riding one home from Taco Bell.
Re:Raise the Price (Score:5, Funny)
Obama the Republican. Who knew.
It took a lot of us by surprise.