In 2012, Facebook Altered Content To Tweak Readers' Emotions 130
The Atlantic reports that two years ago, Facebook briefly conducted an experiment on a subset of its users, altering the mix of content shown to them to emphasize content sorted by tone, negative or positive, and observe the results. From the Atlantic article: For one week in January 2012, data scientists skewed what almost 700,000 Facebook users saw when they logged into its service. Some people were shown content with a preponderance of happy and positive words; some were shown content analyzed as sadder than average. And when the week was over, these manipulated users were more likely to post either especially positive or negative words themselves.
This tinkering was just revealed as part of a new study, published in the prestigious Proceedings of the National Academy of Sciences. Many previous studies have used Facebook data to examine “emotional contagion,” as this one did. This study is different because, while other studies have observed Facebook user data, this one set out to manipulate it.
At least they showed their work.
As old Stanley Milgram would have said... (Score:5, Funny)
You feel happy ... very happy ... buy our stock (Score:4, Funny)
... our stock is very happy ... buy our stock ... you like using Facebook ... you are happy when you use FaceBook ... buy our stock ...