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Amazon Purchases .buy TLD For $4.6 Million 67

onproton writes: Amazon outbid Google at the ICANN auction this week for the top-level domain .buy , to which it now has exclusive rights, paying around $4.6 million for the privilege. Google was also reportedly outbid for the .tech domain, which went for around $6.7 million. No word yet on Amazon's plans for the new domain suffix, but it's probably safe to say amazonsucks.buy will be added to Amazon's collection of reserved anti-Amazon URLs.
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Amazon Purchases .buy TLD For $4.6 Million

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  • and there really needs to be only one address in the TLD, am I right, guys?

    • Re: (Score:2, Funny)

      by Anonymous Coward

      Let's try this [unimatrix1.borg]. Getting an entire unimatrix is like getting an entire class A IP6 network. Completely pointless. Which is why we have just stuck with unimatrix 1.
       
      --Bill Gates

  • by Anonymous Coward on Friday September 19, 2014 @05:26PM (#47950439)

    Actually, if they have exclusive rights to .buy that means no one else is allowed to register amazonsucks.buy. So that wouldn't make any sense for them to register it at all.

  • by The New Guy 2.0 ( 3497907 ) on Friday September 19, 2014 @05:40PM (#47950531)

    This makes no sense other than being a money grab... Amazon can now charge Barnes and Noble for bn.buy, or redirect it back to Amazon. It seems .buy will just be a redirect to some page on Amazon, or be something trademark owners must buy in order to protect. Remember .cc resulted in refunds from Clear Channel.

    • by MrL0G1C ( 867445 )

      "Amazon can now charge Barnes and Noble for bn.buy, or redirect it back to Amazon"

      That nice, but no-one is going to type in bn.buy to get to Barnes and Noble. Only tech savvy people would bother typing a url into the url-bar. Most other people will type barnes into the google search box and hit down and enter.

      If Amazon where to register or redirect urls with barnes to the amazon website, they would have a trademark lawsuit on their hands.

      • Re: (Score:3, Funny)

        by Tablizer ( 95088 )

        I don't buy your argument.

        • by MrL0G1C ( 867445 )

          When's the last time you guessed at a domain name and ended it with anything other than .com, .org or the relevant country tld?

          Big companies use .com nothing has changed.

          • The new TLDs are designed so that somebody can block all porn by blocking ".xxx" and block all shopping with ".buy"... but in order for this scheme to work, they have to disable .com too.

        • +1
      • It's the reason Clear Channel was able to promote that Coca-Cola already registered its trademark list during the .cc campaign. If Coca-Cola didn't, Pepsi would have had a shot at registering it. .buy shouldn't exist for the same reason. Everybody knows how to find .com... .buy needs something else like a better way to secure credit card numbers in order to be worth anything more than trademark problem avoidance.

  • Dr.Evil?
  • by CopaceticOpus ( 965603 ) on Friday September 19, 2014 @06:02PM (#47950655)

    Wikipedia states:

    ICANN's primary principles of operation have been described as helping preserve the operational stability of the Internet; to promote competition; to achieve broad representation of the global Internet community; and to develop policies appropriate to its mission through bottom-up, consensus-based processes.

    This auction is a blatant contradiction of these principles. An auction does promote a narrow sort of competition, technically, but anyone who didn't have millions of dollars to spare had no opportunity to participate. Now that Amazon has won, the competition is over, and the global Internet community can go broadly fuck themselves.

    We should expect much better from the non-profit organization in charge of the world's domain names.

    • Now that Amazon has won, the competition is over, and the global Internet community can go broadly fuck themselves.

      Yeah, because it isn't like anyone can go get a domain name in some other TLD and still have a viable and active web presence or anything. It's over. The Internet belongs to Jeff Bezos. Film at 11.

    • We should expect more from people who post on slashdot ... sadly, its silly to have expectations.

      TLDs have certain requirements associated with them, unless Amazon magically also has some super special secret deal that Google hasn't told the world about after losing ... then Amazon won't be able to monopolize or otherwise use the TLD to an unfair advantage.

      They can set certain things related to how the TLD operates, but they don't get it all to themselves. They didn't buy a TLD for themselves, they bought

      • I hope you are right! I haven't seen that stated anywhere else.

        If you are right, then you should really complain about the original submission, which states that Amazon "now has exclusive rights" to the domain and that there is "no word yet on Amazon's plans for the new domain suffix." That certainly reads like they're getting it all to themselves.

      • TLDs have certain requirements associated with them, unless Amazon magically also has some super special secret deal that Google hasn't told the world about after losing ... then Amazon won't be able to monopolize or otherwise use the TLD to an unfair advantage.

        And yet that's exactly what Amazon will do. Even if they run their registry business as a separate department, the conflict of interests is always there. It's exactly like an ISP who also provides content has an incentive to make connections to Netf

    • How much of this nonsense are we going to let them get away with?

      One of the few points of centralisation on the Internet, and sure enough, they're screwing us.

      How one would go about killing ICANN, I don't know...

  • Google was also reportedly outbid for the .tech domain, which went for around $6.7 million.

    Outbid at a paltry $6.7m? Sounds to me like Google had zero real interest.

    • by AmiMoJo ( 196126 ) *

      Perhaps they realised that most of them will be close to worthless and mainly serve to make blocking particular companies easier.

  • Amazon discovered it was for sale when they visited "buy.buy".

  • I seriously doubt there are millions to make from a TLD. This is an odd investment.

    The smart guys are the one that managed to sell a TLD at that price. Who wins the money paid for new TLD auctions, BTW?

  • by dohzer ( 867770 )

    I wonder how much they would sell the .com TLD for? Hmmm.

  • should just be registered like ALL domains. let it be first come, first serve, and charge just a little bit more. so amazon could just get .amazon, etc. it makes way more sense than "oh noes, we can't have these tlds in the wild!". can current dns systems not handle that?
  • by Jumunquo ( 2988827 ) on Saturday September 20, 2014 @12:33AM (#47952191)

    Wait until they auction off the .sucks TLD!

  • The idiocy of new TLDs is revealed for what it is: a way for ICANN to make money. None of this makes things better for website owners or consumers.

  • No word yet on Amazon's plans for the new domain suffix, but it's probably safe to say amazonsucks.buy will be added to Amazon's collection of reserved anti-Amazon URLs.

    No it won't be added to that list, because Amazon now controls this TLD. It controls what kind of domains appear there. It may not even open this to others.

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