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Google Spam

Google Launches Gmail Postmaster Tools To Eliminate Spam 55

Mark Wilson writes: Spam is a problem that is not going away for anyone who receives email — and who doesn't? Over the years Google has taken steps to try to reduce the amount of junk that reaches Gmail inboxes and today the company is taking things a step further with Gmail Postmaster Tools and enhanced filter training for Gmail. Part of the problem with spam — aside from the sheer volume of it — is that the detection of it is something of an art rather than a science. It is all too easy for legitimate email to get consigned to the junk folder, and this is what Gmail Postmaster Tools aims to help with. Rather than helping recipients banish spam, it helps senders ensure that their messages are delivered to inboxes rather than filtered out.
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Google Launches Gmail Postmaster Tools To Eliminate Spam

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  • So now I need to open a Google account to make sure my outgoing e-mails reach Gmail?

    It is getting harder and harder to avoid using their services.

    • You don't need to.

      Its like if you want to have a bank account, you need to sign up with a bank. Oh the evil!

      • by Anonymous Coward

        It's more like having to open an account at a bank just to send somebody money who is a customer of that bank. That's kinda antithetical to the function of a federated banking system.

        That said, this seems to be more oriented toward mass mailers. It even says so in their announcement: "The Gmail Postmaster Tools help qualified high-volume senders analyze their email".

        • It's almost like there are valid reasons to mass mail people.
          Valid reasons I mass email our customers: system maintenance that will impact them.
          Chance I want that to get through? 100%
  • Probably Good (Score:5, Informative)

    by The Raven ( 30575 ) on Thursday July 09, 2015 @07:46PM (#50079189) Homepage

    I know that some people are looking at that 'help companies get their mail into inboxes rather than filtered' comment with trepidation. But I don't think it's nefarious like that. I work at a small university, and it's pretty common (and frustrating for students) to have important emails like 'Here is how you log in for the first time' get filtered out as spam because the same email is sent to thousands of students... it looks like spam. These tools just let us register our domain and add tags to our emails marking it as official email from the school.

    That still allows the user algorithms to reduce the significance of the email, tossing it in the 'Advertisement' category, or 'Low Priority', or other variations of 'not spam, but maybe you'd like to hide it anyway' category. But it should reduce how ofter the email is thrown away completely, and they can't even search for it because it was tossed out with the garbage.

    I took a look at the postmaster tools, and as soon as the DNS update goes through (which proves to Google that I'm allowed to manage our postmaster tools) I'll have a better idea what options it gives us.

    • I took a look at the postmaster tools, and as soon as the DNS update goes through (which proves to Google that I'm allowed to manage our postmaster tools) I'll have a better idea what options it gives us.

      I registered and validated a couple of domains. However, the tools show no options for me. Probably we don't send enough emails to gmail, but I also wonder if what it needs is a number of emails AFTER registering.

    • You send them an email to tell them how to log in?
      That's one of the classic BOFH jokes.

      For the very young among us: The Bastard operator from Hell archive [slashdot.org]
      • An email to their personal address (not their school account) for obvious reasons. Though I do have to admit that a few times mistakes have been made made (real mistakes, not BOFH in disguise) and the password reset template was emailed only to their school account.

  • Finally! (Score:5, Funny)

    by jordanjay29 ( 1298951 ) on Thursday July 09, 2015 @08:03PM (#50079241)
    I can finally rest easy knowing all the advertisements for penis enhancement will come straight to my inbox. No more hunting around in the spam box for these important emails.
  • Been using it for years and have never received spam. You can add individual addresses or entire domains and all your contacts are automatically included as well.
    • by JcMorin ( 930466 )
      As a customer it may be good but as a sender it's terrible. I'm sending thousand of email per day, never got a single issue except Microsoft domain that relies on the crappy Symantec spam detector. Once in a while our IP get listed there (probably because a spammer is in the same block as me). When you contact M$, they are clueless, after day they said it's Symantec. Symantec is clueless about why we get there. They can't point out a single spam email. They remove our ip. Then we get listed again a couple
      • I'm sending thousand of email per day

        Congratulations, you're a spammer.

        I don't care if the entire planet needs to be notified of an impending asteroid impact. If the information isn't specific to me AND the reasoning behind sending the message isn't specific to me, then it's NOT worth an email.

        Generic emails sent to thousands/millions of people are like traditional junk mail.
        Generic email sent one person (often phishing attempts) are like the old mail fraud scams.
        Specific email sent to thousands/millions of people are like pre-approved credit

        • "Congratulations, you're a spammer."

          You're jumping to conclusions. There are perfectly legitimate reasons for that kind of mail volumes, such as administrering mail servers of a company that handles customer support tickets or a web shop with order confirmations, shipping notices, and invoices (3 emails per order). It could also be an opt-in mailing list.

          • And such information would be specific to the user and the motivation would be specific to the user.

            No one sending legitimate emails is getting blocked by the major blacklists. I personally haven't seen this happen in over a decade. It's always the people who spam and claim to be not spamming, or the people who run their "legitimate" email through a service known to let spammers run wild and cry when they get blocked along with the other trash.

            If you wouldn't buy a first class stamp or pay a human to pick

      • In fact, it's pretty easy to figure what happened.
        If your IP has been blacklisted, check the DNSBL.
        For example, with this site: http://www.dnsbl.info/ [dnsbl.info]

        Then go to the sites that block your IP and ask to be whitelisted.

        You can be blacklisted for a lot of reasons, like sending too much mails in a short amount of time on the same site (in France, we have an ISP that considers a mail is spam if you send to 10 people of their domain in a single mail), or somebody tagged your mail as spam, or it uses patterns that

  • Except that Google basically just has a better spam filter for gmail accounts now too.

    Either way, good for Google. The more awareness that can get out there for improved sender validation the better.

    • by CBravo ( 35450 )
      No, DMARC authenticates you as a sender to fight phishing but does not tell you what the rest of the spamfilter concludes. You can still send spam using DMARC. The reporting feedback of DMARC is necessary to find problems in the authentication. An added bonus is that you can identify spammers.

      Microsoft has SNDS which is pretty helpful in finding moments when things go bad. It does not identify your customers, I have to find that myself.
      • by CBravo ( 35450 )
        sed 's/you can identify spammers./you can identify spammers pretending to be you/'
      • Right, but just based on a quick look at postmaster tools it appears that a big chunk of how it works is sender authentication. That's all I meant.

  • by Zanadou ( 1043400 ) on Friday July 10, 2015 @02:36AM (#50080209)
    http://gmail.com/postmaster [gmail.com] ---- The actual relevant link
  • well i hope they fix their mail filters first....no matter how many ways i tell gmail amazon isn't spam...thats where it ends up...even mail from the wife does that...which she isn't pleased about

    • This. Gmail has a hard time learn learning that "Please leave a survey for your last purchase!!!" is spam and "Your order shipped" is not. Either all my mail from one merchant wind up in spam or not.

  • "Finally, the spam filter is better than ever at rooting out email impersonation—that nasty source of most phishing scams. Thanks to new machine learning signals, Gmail can now figure out whether a message actually came from its sender, and keep bogus email at bay."

    As if that crap didn't false-positive on me way too much already.

  • When we keep insisting on filters as the "answer" to spam, we end up with more problems like these as a result. The spammers are continuously changing their strategy to get around filters, which causes this to happen. Unless we approach spam as the economic problem that it is, we won't see this get better.
  • Emails from my domain were being routed to recipient spam folders, so I decided to become more compliant with the current email guidelines, DKIM, DMARC, SPF, DNSSEC, PTR records, etc.

    .
    DKIM is actually kind of cool. I like to see inbound emails being authenticated by my email server.

    DNSSEC was a pain to implement, though. That is, until I found a good, DNSSEC-friendly registrar (gkg.net) that made the switch to DNSSEC for my domain quite easy.

    Now I get daily DMARC data sent to me, and also to dmarcia

  • My total volume of spam emails in GMail is very low - only about one/day (32 spam emails in the last 30 days), yet the false positive rate was extremely high and I was missing important messages on a regular basis. I ended up disabling the spam filter (which has to be done by a filter that matches every message) and haven't looked back since.

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