harrymcc writes: GoDaddy, the world's biggest domain registrar, remains most famous for its tacky Super Bowl ads and controversial founder, Bob Parsons. But in recent years, the company was sold, hired a CEO from Microsoft and Yahoo, and has made a major effort to reinvent itself as a serious, uncontroversial, technologically-savvy outfit. And now it's partnered with MIT's Media Lab in an ambitious experiment--which I wrote about over at Fast Company--involving placing sensors around downtown Boston to collect big data that could help the small businesses which line the city's streets.
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