Google has announced its plan for display ads to go 100% HTML 5, in hopes of reaching the widest possible audience across screens. Starting on June 30, 2016, Google will no longer accept new Flash display ads from advertisers. And on January 2, 2017, even old Flash display ads will be blocked. This move comes as no surprise, as Google has been nudging its advertisers to stop using Flash. In fact, Google is not the only one moving away from Flash in favor of HTML. Steve Jobs hated Flash, and even Adobe itself has dropped Flash for Adobe Animate.