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Get Ready To Be Bombarded With Ads When Using Google Maps (news.com.au) 149

An anonymous reader writes: The chance to squeeze some extra advertising dollars is something rarely missed by Google. This week the company quietly announced changes to two of its most widely used services, offering businesses the chance to pay for featured advertisements in Google.com and Google Maps. In a blog post, Google senior ads vice president Sridhar Ramaswamy outlined the likely changes to Google Maps that will see users met with pop-up ads for local businesses when they use the GPS-based app. The announcement has been facetiously described online as "the Ad-pocalypse" but Google has shown more tact in their use of language, referring to the ads as "promoted pins".
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Get Ready To Be Bombarded With Ads When Using Google Maps

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  • It's already begun (Score:5, Informative)

    by LichtSpektren ( 4201985 ) on Thursday May 26, 2016 @09:48AM (#52187071)
    I got an offer for an Uber coupon while using Google Maps on my phone the other day.

    It was a text ad and wasn't very intrusive. Still, though, unsettling.
  • by account_deleted ( 4530225 ) on Thursday May 26, 2016 @09:51AM (#52187087)
    Comment removed based on user account deletion
    • Ran over someone trying to find theme park at walmart.

      Family will sue Google for it.

    • Boaty McBoatFace and Hank the Angry Drunken Dwarf approve!
  • Other Map Software (Score:5, Insightful)

    by ohnocitizen ( 1951674 ) on Thursday May 26, 2016 @09:51AM (#52187093)
    It depends on how intrusive or useful this is. Featured ads when I am searching generally (for food for instance) that are appealing would be fine, and fit in with what you see on other search pages (amazon, yelp, other companies do this). If it shows up in a way that it makes my search longer however - less welcome. If I'm searching for an address and have to dismiss an ad to get to it, google maps on my phone will have for many situations become unusable. It already takes ages to load.

    So what other apps are out there worth using? Android Central - Alternatives [androidcentral.com] (Click "view all").
    • by mlts ( 1038732 ) on Thursday May 26, 2016 @10:01AM (#52187173)

      If Google does an occasional text ad here and there, fine. If they are pop-up/slide up, full screen ads which wiggle when you try to close them, then take you to the web page or app store for downloading something, I'll find another map provider. MapQuest and Bing Maps are suitable alternatives, and Apple Maps has gotten past navigating people through wormholes and tessaracts.

    • by swb ( 14022 )

      This is the only reason I usually use Google Maps on iOS -- working in an unfamiliar location and wanting to know what restaurants are available, and searching for "food" or something actually finds restaurants.

      iOS Maps has been fine for navigation, but its search results are usually poor.

    • there only PAID AD thats what really matter.
  • Openstreetmap.org (Score:5, Informative)

    by ickleberry ( 864871 ) <web@pineapple.vg> on Thursday May 26, 2016 @09:52AM (#52187099) Homepage
    I am constantly surprised by how good it is. It has paths in there that Google has never heard of, ones up mountains that might not even be 1ft wide, new and old. It doesn't look quite as polished and smartphone-oriented as the Almighty GOOG's version but the maps themselves are more detailed and more accurate
    • Re:Openstreetmap.org (Score:5, Interesting)

      by BenFenner ( 981342 ) on Thursday May 26, 2016 @10:09AM (#52187233)
      Open Street Map was truly an answer to my prayers. Being able to modify the maps based on my personal experiences is nothing short of a miracle. The wiki aspect of maps really works well here, and the end result are maps that the every-person can use well, and those of us who are just geeky as shit about maps and cartography can also get things done that we need to.

      As a general question to all commentators; if you're not using Open Street Maps, what is your reason?
      • by plover ( 150551 )

        As a general question to all commentators; if you're not using Open Street Maps, what is your reason?

        As a contributor to OSM, I really want to use the data more.

        But my primary need is for a real-time traffic-based routing app to help me get to work in the mornings. I don't need a static route planning app, because I know how to get there. Even an ordinary map with traffic data on it is not as useful, because those take brain cells away from driving in order to interpret and replan a route.

        What I use every day are the two functions of traffic-avoidance and navigation, fused into a single interface that an

      • As a general question to all commentators; if you're not using Open Street Maps, what is your reason?

        I'm super lazy. Last time I tried OSM there were no good free navigation apps that used it. Has that changed?

      • by jez9999 ( 618189 )

        As a general question to all commentators; if you're not using Open Street Maps, what is your reason?

        OpenStreetMaps insists on displaying all place names in the local language. Well my language is English so this is completely useless to me. There should be a "display all placenames with X localization" option.

    • Re: (Score:3, Informative)

      by farlukar ( 225243 )

      It doesn't look quite as polished and smartphone-oriented as the Almighty GOOG's version

      OsmAnd is quite usable though.

    • Interesting, and goog to know there are alternatives around. Too bad Street view will only be Google for a good long time.
      • I find that Bing maps is really snappy and has a better street view than GMaps.

        I like the interface better too.

    • by Anonymous Coward

      I use OSM for sports GPS devices (Cycling, running) - It's data is accurate and up to date because it's maintained by volunteers, many of which are in the sports community.

      Garmin's newer cycling devices even ship with maps pulled from OSM. It's cheaper than licensing their usual mapping data and especially in the case of cycle-paths and other non-motorway paths it's far more accurate.

      When Garmin of all companies, who has a long an notorious history of wanting to charge you out the ass for mapping data, uses

    • A few months ago Google must have made some change to their maps, because Firefox on all my boxen goes crazy and chews up oodles of CPU. Here, mapquest, and openstreetmap still work well.

      • by es330td ( 964170 )

        oodles of CPU

        I am not familiar with this unit of measurement. Is it derived or a base unit?

        • by balbeir ( 557475 )

          oodles of CPU

          I am not familiar with this unit of measurement. Is it derived or a base unit?

          There are 1000 oodles in a googolplex. Duh

    • I am constantly surprised by how good it is. It has paths in there that Google has never heard of, ones up mountains that might not even be 1ft wide, new and old. It doesn't look quite as polished and smartphone-oriented as the Almighty GOOG's version but the maps themselves are more detailed and more accurate

      And when it gives up to date traffic predictions with auto-rerouting around obstacles I may consider using it.

      Well that's not fair, I actually already use it, but not for anything requiring getting somewhere by road or public transport. Having a good accurate and complete map is really only a very tiny part of what a modern mapping system needs to offer.

  • by Anonymous Coward

    Why would "ads" be a problem for ANYONE in this day and age? Block'em. All of them. My computer, my rules. No pop-ups, pop-ins, pop-unders allowed. No banners. No Flash. No Javascript. Just what I choose and allow to be downloaded and displayed.

    • by Anonymous Coward

      1: uBlock Origin doesn't work on iOS. Hell, the "blockers" on iOS are completely worthless anyway.
      2: You can block ads on Android, but you need to root and drop in a host file, or modify the iptables entries to block outgoing traffic.
      3: Sites are starting to use EME or big Flash/HTML5 blobs with the ads built in them.
      4: Sites like Forbes just give you the middle finger, and if you allow ads, you might get stung by malvertising, as reported by /. a few weeks ago.

      • by ncc74656 ( 45571 ) *

        Sites are starting to use EME or big Flash/HTML5 blobs with the ads built in them.

        I've even seen pages that use the data URI scheme for ad images (try the Daily Caller [dailycaller.com] as an example). This enables them to evade most ad blockers. If they were injected server-side, they would be practically unblockable; you'd need a block rule for each one, and I could see the server-side code tacking on some random garbage at the end to effectively make each image unique.. So far, however, they're still using client-side

  • by JimMcc ( 31079 ) on Thursday May 26, 2016 @09:54AM (#52187115) Homepage

    I use the Google Maps on my iPhone for navigating when I'm driving someplace unfamiliar. Does this mean that I'll have to be dismissing ads in order to see continue to have a useable navigation tool? I'm also not wild about the idea of pop up ads drawing my attention away from the road. Time will tell.

    • by AmiMoJo ( 196126 ) on Thursday May 26, 2016 @10:03AM (#52187183) Homepage Journal

      No, the summary is bullshit. There are no pop-up ads here. All that is happening is that when you search for something the search results can contain promoted items. So if you search for "restaurant" the local branch of McBurger can pay to be listed above the real results, just like they can when you do a web search for the same.

      • Re: (Score:1, Insightful)

        by Anonymous Coward

        Thanks for that, AmiMoJo. Once again /. and their now owners create shit news like the gutter press as they scrape the gutter for clicks.

        • Thanks for that, AmiMoJo. Once again /. and their now owners create shit news like the gutter press as they scrape the gutter for clicks.

          To be fair, it isn't "shit news" it is "gossip and lies" that aren't news.

          It isn't news if it isn't believed to have actually happened or be happening.

    • Re: (Score:2, Informative)

      by Anonymous Coward

      I use the Google Maps on my iPhone for navigating when I'm driving someplace unfamiliar. Does this mean that I'll have to be dismissing ads in order to see continue to have a useable navigation tool? I'm also not wild about the idea of pop up ads drawing my attention away from the road. Time will tell.

      I usually use [the Google-owned] Waze app, which started doing pop-up ads a while back. It's annoying, but they typically only pop-up when stopped, and disappear once you start driving again. They also do sponsored "pins" for stores and restaurants, which aren't intrusive. It's not enough to get me to stop using the app (yet), but i will start to feel a bit more annoyed if I start getting the same stuff in Google Maps as well.

      • by chihowa ( 366380 )

        Seriously? Thank you Waze for encouraging people to look at the map when they're moving instead of being able to study it when they are stopped. Advertising is a cancer on our society.

    • Waze (also owned by Google) has transparent popups, but they only popup when you're stopped and disappear as soon as you move. I never had a problem with them.

  • by ffkom ( 3519199 ) on Thursday May 26, 2016 @09:59AM (#52187161)
    You keep your data. You are not SPAMed. You help the community if you annotate or fix mistakes in the map if you find some.
  • Paying to Opt Out? (Score:5, Interesting)

    by pz ( 113803 ) on Thursday May 26, 2016 @10:00AM (#52187165) Journal

    Please, please, please, Google, allow me to pay you the revenues you generate from advertisers directly in the form of a subscription fee, and then DO NOT SERVE ME ADS, DO NOT TRACK ME, AND STOP BEING EVIL.

    • by Dutch Gun ( 899105 ) on Thursday May 26, 2016 @10:12AM (#52187261)

      That's what we thought we were getting with cable TV subscriptions, and then we started getting ads there too. Even companies from whom I purchase products (like Amazon) still can't seem to stop themselves from *also* putting ads on their sites, which irritates me to no end. The temptation for just a bit of extra revenue from ads is apparently irresistible.

      It would be nice to have that choice, but the cynic in me says that what you'll probably see is *fewer* ads, or perhaps *less intrusive* ads, rather than no ads.

      • Possibly - but Google already has a way to pay to opt-out of ads across the internet: https://www.google.com/contrib... [google.com]

        I suspect that Contributor will also disable ads on Google Maps... we'll have to wait and see.

        BTW: I've been using Contributor for over a year now... it's a great way to support the sites I hit often (like Slashdot) while removing ads. It currently shows that I've contributed nearly $30 to Slashdot over the last year... which sounds just about right for what I would want to pay for Slashdo

    • Please, please, please, Google, allow me to pay you the revenues you generate from advertisers directly in the form of a subscription fee, and then DO NOT SERVE ME ADS, DO NOT TRACK ME, AND STOP BEING EVIL.

      https://www.google.com/contributor

      • by pz ( 113803 )

        From the Contributor page ---

        "With Contributor you'll see fewer ads on millions of sites and on all of your devices."

        Fewer, not none, and they still gather all of the same information about you. From the example, it looks like it works much like an ad blocker.

        • by chihowa ( 366380 )

          It may say "fewer" because not all ads are served by Google and they can't promise that you'll see no ads. It works like an ad blocker except that you must be logged into Google and tracked in order for it to work. That's way too intrusive for my tastes, even if I had logged into Google in the last few years.

          • It may say "fewer" because not all ads are served by Google and they can't promise that you'll see no ads. It works like an ad blocker except that you must be logged into Google and tracked in order for it to work. That's way too intrusive for my tastes, even if I had logged into Google in the last few years.

            "Logged in" does not necessarily imply "tracked". The login can be taken as an explicit signal not to record any information about the request. I don't know if Contributor does that but if it were clear that there were sufficient demand for it, it could.

            • by chihowa ( 366380 )

              True, but it's a matter of "leaving money on the table" (from the company's perspective) and trust (from the users'). In the absence of an airtight, unqualified (eg, no "to improve user experience" type language), and legally binding statement that users will not be tracked, it's naïve to assume that any situation that makes it easy to track users will not be used to track users. I know that you have a strong allegiance to Google, but this applies doubly in their case since user profiling is such a cor

              • Do you really believe that if Google accepts your money in exchange for not tracking you, that it will violate that contract? Of course, "not tracking" would have to be spelled out precisely, but I think it's reasonable to expect that any major corporation will abide by the terms it signs up to, even those that aren't as high-minded as Google. The consequences of violating contracts are too severe.

                this applies doubly in their case since user profiling is such a core part of the business model.

                It's actually not. It's a core part of the business model for some services, and those are Google's largest ser

                • by chihowa ( 366380 )

                  Do you really believe that if Google accepts your money in exchange for not tracking you, that it will violate that contract?

                  No, which is why I specifically stated that you'd be naïve to assume that you'd not be tracked if the terms of use allowed in any way for you being tracked.

                  I'm not invited to tea with the Google leadership as you appear to be, so my impressions are colored more by their actions, public statements, and financial filings than their personal convictions, at odds as those may be with all of the available evidence. You can probably rest assured that they've made note of your loyalty, though.

    • Please, please, please, pz, read the article before posting. There's nothing new here except that companies can pay to top the search results of generic terms. Calling this evil is just completely ignorant of what the term evil actually means.

    • I'd extend this request to the makers of every service that's promoted with spying and/or ads.
      That includes Windows 10. Hey Microsoft! I'll pay good money if you give me Windows 7 with the internals of 10. Of course all data-gathering and promoting of Ms services must be removed
  • by Anubis IV ( 1279820 ) on Thursday May 26, 2016 @10:01AM (#52187175)

    I was using Google Maps a few days ago and came to the startling realization that the information was presented too clearly, the results were simply too useful, and my satisfaction with the product was simply too high. Thank goodness Google is listening to their customers and doing something to reverse this worrying trend!

  • Slippery (Score:2, Insightful)

    by Anonymous Coward

    The first time I see an ad obstructing the view of my map, or my GPS says "In 500 feet, turn left for Nissan's Memorial Day Sales Event at Bob's Auto" I'm done. Full stop. I have never been disappointed enough with Google Maps to seek out alternatives, but there's a map in the glove box that is a pretty low bar to beat regarding convenience. If Google can't keep above that bar, I'm sure someone else does.

  • by Anonymous Coward

    I gave up on Google Maps years ago. I've been using OpenStreetMap for a long time, with better results.

    • by Anonymous Coward

      I gave up on Google Maps years ago. I've been using OpenStreetMap for a long time, with better results.

      The only time I use maps is on my phone. What are you using to actually navigate on your phone?

      If you say OSMAnd, then I know you're lying, because it likes to drive me in circles and randomly just gets lost.

      • by Anonymous Coward

        I'm not the grandparent, but OsmAnd's navigation has drastically improved for me since maybe 2 years ago. It used to be annoyingly awful (wanted me to go in circles or take very suboptimal roads like exit the highway, go out of my way, then get back on the same highway when it would have been much faster and a shorter distance to just stay on in the first place--wtf?) but for me I haven't had bad routing in over a year.

        Some tips:
        - Use OsmAnd (offline) -- obviously useful if your data connection goes out but

  • by SmSlDoo ( 414128 ) on Thursday May 26, 2016 @10:14AM (#52187279)

    Waze, now owned by Google, has already had popup ads and promoted pins for awhile.
    While the ads are a bit annoying, they only show when you are stopped.
    The pins really do not make much of a difference.

  • The LAST 5 times I tried to use google maps for routing it was wrong. I gave up using them and switched to tomtom GO.

    Just yesterday went to drop off a package at the DHL hub. Google maps had me go one more street past and told me the empty field was my destination.

  • by JustAnotherOldGuy ( 4145623 ) on Thursday May 26, 2016 @10:28AM (#52187423) Journal

    Adblock on, sunglasses set to "Max", cynicism set to "11"....and I'm ready.

  • How dare Google try and make a profit off this product that they provide to the public without charge. The nerve!

  • Google Maps has become increasingly bloated nonsense and this is the last straw. Please suggest alternatives? Not Microsoft!
    • Google Maps has become increasingly bloated nonsense and this is the last straw. Please suggest alternatives? Not Microsoft!

      On the phone: HERE maps.

      On the desktop: Openstreetmaps usually works if you live a place a lot of other people using openstreetmaps live.

  • No Problem With This (Score:5, Interesting)

    by friedmud ( 512466 ) on Thursday May 26, 2016 @10:57AM (#52187665)

    Been using Google Maps since the beginning... it's an awesome product that I've never paid a dime for (other than having Google scrape my geo-search related data). I don't mind seeing a few "sponsored pins" here and there.

    Google has always done a good job with unintrusive ads... and I will give them the benefit of the doubt here.

    • Good for you but I'd rather pay than have ads cluttering my GPS. That's why I don't use the otherwise superior app, Waze. Neither allow premium subscriptions that circumvent ads, so neither will see revenue from me. It's almost like their owned by the same company...
      • Google does have a way to to pay to circumvent ads: http://contributor.google.com/ [google.com]

        It remains to be seen whether or not it will remove adds from Google Maps...

        • While I appreciate the link very much it is actually more than money they're after. If you read the terms it is very apparent you are paying them to enhance their data mining. I'm looking for a product from a company that's being a bit less evil and more forthright with what they're selling me. So thanks for the link. It will likely help someone. Unfortunately it's way off the mark for me.
          • I've been using it for about a year and I really like it.

            But I'm one of those weirdos that _likes_ targeted advertising... if I'm going to see ads all over my internet I want them to be about stuff I want to buy!

  • Distracted by popups ads in Google Maps, man causes chain reaction accident killing dozens. news at 11.
  • My Google Map on iOS has been doing ads on and off for at least 18 months now. Usually it's a slightly larger dot that you think it's a search result but it's a sponsored location. One time I searched for a donut shop and selected the first result without looking. It routed me to a hotel. When I looked more carefully it was a sponsored result. Sometimes when I search for a business and I know the exact name, the first few results aren't that business it's a competitor. I think a couple months ago it routed

  • I don't Google, just like I was never a Yahooligan. Problem solved.

  • Google and their like sound more and more like addicts. They keep escalating the intensity and obnoxiousness of adverts but getting less and less satisfaction from them. And unable to even conceive that the problem might be their own behaviour.

  • There's a program called Missionplanner for autonomous drone waypoint planning. It uses google maps, and can precache the maps (aka download google maps). Just select your area, select prefetch, and you'll have the maps at whatever zoom level you choose to go to.

  • Google owns Waze, which does these sponsored pop-up ads. I tried using Waze as an in-vehicle navigator, but it constantly pops-up nearly-full-screen ads for every imaginable thing along the route. They totally obscure the map and are very difficult to dismiss (must pick up the phone and carefully click just-so to get rid of the ad; basically impossible to do safely while driving). This is why I don't use Waze, and have stuck with Google Maps.

    1. Looks like it's time to buy (a) Garmin device that might not

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