An anonymous reader writes from a report via The Verge: Facebook's Paper app for iOS is scheduled to shut down on July 29th. While the app impressed critics, it failed to impress the general public. The Verge reports: "The app transformed the core Facebook experience into a kind of newsreader, with customizable sections for politics, technology, food, and other subjects. When it was introduced in January 2014, Paper signaled the beginning of a design renaissance at Facebook. The look and feel of the app were orchestrated by Mike Matas, whose design firm Push Pop Press was acquired by Facebook in 2011. Paper was notable for the novel animations it used to guide you through the app -- tap on a link and it would unfold like a letter; pull down on the story and it would fold back up, returning you to the feed. But despite the enormous growth of Facebook, which surged to 1.09 billion daily users this year, Paper has not been among the 1,500 most-downloaded apps since December 2014, according to research firm App Annie. It never came to Android, and the iOS version was last updated in March 2015. Facebook says that ideas from Paper have made their way into other Facebook apps, most notably Instant Articles, the fast-loading story format that the company introduced last year. Instant Articles borrowed several design elements from Paper, including full-bleed images and custom designs for individual publishers' articles."