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Facebook's New Anti-Clickbait Algorithm Buries Bogus Headlines (techcrunch.com) 123

Facebook is going to make some changes to its newsfeed, again, it said on Thursday. The company is now having another go at sweeping clickbait news stories away from people's newsfeed. The move comes as the social networking giant struggles to entice many people from coming back to its service every few hours. Under the new changes to the feed algorithm, articles with headlines that "withhold or distort information" will be classified as distort. Such stories won't completely disappear, but as the company says, will appear less frequently in users' feeds. TechCrunch adds: Facebook manually classified tens of thousands of headlines with a clickbaitiness score to train the new algorithm. Now it can detect headlines like "When She Looked Under Her Couch And Saw THIS... I Was SHOCKED!"; "He Put Garlic In His Shoes And What Happens Next Is Hard To Believe"; or "The Dog Barked At The Deliveryman And His Reaction Was Priceless." The algorithm then punishes the entire Page that shared them or site they link to by making all their posts or referral links less visible. Facebook's VP of Product Management on News Feed Adam Moserri said "If you post 50 times a day and post one piece a clickbait, this shouldn't affect you. If you're a spammer and post clickbait all day this should affect you a lot."
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Facebook's New Anti-Clickbait Algorithm Buries Bogus Headlines

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  • To get rid of all those f*ckers. About time, too. Maybe they can apply it elsewhere (hint, hint)?
    • by Anonymous Coward

      US Posters shocked by this one new rule!

    • by gfxguy ( 98788 ) on Thursday August 04, 2016 @12:37PM (#52645567)
      It's bad enough on Facebook, but it's a lot more heinous on mainstream news sites (like CNN.com). A respectable news site has no business exposing their readers to that kind of s%!t. (don't hassle me about calling CNN respectable, they all do it).
      • by SirSlud ( 67381 ) on Thursday August 04, 2016 @12:40PM (#52645587) Homepage

        People stopped having the right to expect more from journalism when they stopped paying for it.

        • Cut down a little bit of journalism each day with one weird old tip

        • by powerlord ( 28156 ) on Thursday August 04, 2016 @01:11PM (#52645819) Journal

          You won't believe THIS easy trick to getting rid of click-bait headlines! ...

          Click HERE to find out more!

        • by liquidsin ( 398151 ) on Thursday August 04, 2016 @01:32PM (#52646011) Homepage

          Your UID makes it look like you should remember the old days, but whatever. When I was growing up (80's - 90's) we didn't have cable television; we had an antenna on the roof that picked up the local ABC/NBC/CBS/FOX affiliates, plus the local CBC/CITY/other Canadian stations (grew up in a border town). We got the news from the local nightly news on whichever station, and didn't pay a thing for it, unless you count watching commercials as "paying". These days, we seem to be "paying" more for our news, in terms of ads and having our habits tracked and sold online, but *still* somehow we're getting less *actual* journalism.

          • by Anonymous Coward

            It's dilution of eyeballs.

            "Back in the day" there were only ~3 TV channels that had the news, and there was no time shifting. If you advertised on the nightly news in the 80s, you can be pretty sure you got 100% of the news-viewing audience with the purchase of three slots (okay, perhaps more to get the early and late news). That means that it was worth spending big bucks on that advertising slot.

            Now days, very few people get their news from any one source. They're spread out across a number of different pl

        • by DRJlaw ( 946416 )

          People stopped having the right to expect more from journalism when they stopped paying for it.

          So you're saying that journalism from pre-WWII to the end of the 20th century was merely a fluke, given that people never directly paid for radio or television news in the first place, just as they don't directly pay for web-based news now.

        • People stopped having the right to expect more from journalism when they stopped paying for it.

          Advertisers always paid the cost of journalism. Subscription fees and newsstand sales paid the cost of producing and distributing the physical paper.

      • by ShaunC ( 203807 ) on Thursday August 04, 2016 @12:54PM (#52645669)

        Perhaps once mainstream sites realize their articles are practically invisible on Facebook, they'll go back to writing proper headlines. I like Facebook's move here, it's a lot like Google penalizing sites that use black hat SEO tactics.

        • Once of the nice things about using Google News as your aggregator is that if you see a clickbait headline for what looks like something you might actually be interested in ("You Won't BELIEVE What the Mars Rover Just Found!"), you can just click the little triangles to the right and get a bunch of related news articles with the same story, and read one of those instead.
        • by neo00 ( 1667377 )
          Yes, but they'll probably just switch to click-bate images rather than click-bate headlines.. It is significantly more difficult to recognize click-bait images with computer algorithms...
          • by waTeim ( 2818975 )
            It's not necessarily true that click-bait images are harder to recognize than click-bait titles. For though it is true that the neural networks that recognize each will be different and will certainly have different training sets, the approach is the same. Find a bunch of examples and manually classify them, and then let the NN generalize based on those examples. The question is how many examples are required in each case. It's not obvious that these numbers are vastly different; would one expect each c
      • by Nidi62 ( 1525137 ) on Thursday August 04, 2016 @01:07PM (#52645799)

        It's bad enough on Facebook, but it's a lot more heinous on mainstream news sites (like CNN.com). A respectable news site has no business exposing their readers to that kind of s%!t. (don't hassle me about calling CNN respectable, they all do it).

        Go international. Reuters, Al-Jazeera, etc. I particularly like al-Jazeera because, while they have a lot of videos, their headlines are clear and the site layout is very clean compared to sites like CNN.

        • Go raw news site, unfiltered. I'm sick of people telling me what I saw, wasn't what I saw.

          • You can't handle the raw news. Seriously. There's far too much of it. Even for a small incident, it can involve video footage, interviews (which are of course affected by the questions asked), additional research, hours of monitoring of Twitter and Facebook, and so forth. News outlets take all that stuff and condense it down into summaries that are small enough to be absorbed without a great deal of time and effort, and they may add background information. It would be useful to have all the source mat

            • News outlets take all that stuff and condense it down into summaries that are small enough to be absorbed without a great deal of time and effort

              By Summary you mean filtered through the lens of the biased reporters deciding what is worthy to report on. Hillary barking like a dog, if that was Trump it would have made NYT front page, but not Hillary. Or Weird facial ticks ? or NOT having a press conference in over 240 days. Or actually investigating the Clinton Crime Family Foundation and quid pro quo State Department special treatment of foreign governments ...

              Meanwhile Melania is NAKED!!!!!

              • Sure. What do you want out of news? Raw news is impractical, and what's available is slanted by what the camera operators think are interesting, and what the reporters ask. There are going to be biases no matter what. Learn to deal with them.

                Also, recognize that your intuition is not necessarily better than actual news. You're childishly suggesting investigating the Clinton foundation and State Department special treatment, in terms that make it quite obvious that this is something you hope is found

      • Re: (Score:1, Troll)

        (like CNN.com). A respectable news site

        CNN used to be respectable. But they are part of the IN THE TANK HILLARY crowd now.

        • by tomhath ( 637240 )

          CNN supports the Democrat and attacks the Republican every four years. This year they aren't even trying to hide their anti-Trump vitriol.

          Between elections they're okay.

          • Even the republicans are attacking trump. it's not like attacking trump is partisan any more.
            • by Anonymous Coward

              And many Democrats are attacking Hillary - did you notice there were larger, and more violent, protests at the DNC than the RNC?
              There are always those that lost out, or aren't getting their plank into the party platform, that are willing to lose the election for ideological purity. Trying to claim that this somehow means that one of the candidates is insane and evil and must be stopped!!!1!1 while the other is just fine and dandy makes you look like a cheap hack.

              • Your information is seriously screwed up. The majority on both sides don't like their candidate. Ditto the electorate in general - they don't like either of them, and it's hard to convince people to vote for someone they don't like.

                Going from today's ipsos/reuters poll, hardly anyone thinks either candidate is "fine and dandy."

        • So, you're saying that only news outlets that endorse your favored candidate are respectable?

      • The local news has been doing this for as long as I can remember. They'll tease a story during primetime programming. Find out on your local news at 10!

        Okay, so you're wondering what it's all about and it really sounds interesting. The teaser could be about anything, crime, entertainment, the latest fad it doesn't matter. So you tune in. You watch as they go through a few not-very-interesting news stories. You watch a boring weather report and then they cover sports - as if anyone who cares about

  • by Anonymous Coward

    I for one welcome our clickbait-free overlords. A title should be a complete thought.

  • That's lame ... I share clickbait headlines all the time because I think they're funny. The posts always include a comment from me explaining why I'm posting it. Why shouldn't I be allowed to do that? Why assume that the people who ask to be my Facebook friends don't want to see my posts?

    • by gfxguy ( 98788 )
      Who said you weren't allowed?
      • by PCM2 ( 4486 )

        Well if the Facebook algorithm is going to bury the posts so they're never seen, isn't that about the same thing?

        • by gfxguy ( 98788 )
          Appear less frequently = buried? And it sounds like it's only a problem if that's all you do.
          • by PCM2 ( 4486 )

            Appear less frequently = buried?

            That's a generally accepted term, as in a newspaper: "Bury the story on page 4."

    • I share clickbait headlines all the time because I think they're funny.

      You're the one, huh?

  • Considering it's pretty codable to create those headlines I have to wonder how long before someone comes up with a heuristic to write the headlines which get through the filter.

    At which point FB will have to update to catch those which will cause a counter update and so on and so forth until no headline ever will get through, leaving us completely news free and ignorant!

    Brilliant!

  • by XxtraLarGe ( 551297 ) on Thursday August 04, 2016 @12:41PM (#52645589) Journal
    Almost every website you go to now, even sites like CNN, CBS, Forbes, etc., have clickbait ads. The ones that irritate me the most lately are "You won't believe what X looks like now, it's stunning!" where X is some sort of 60's or 70's TV show star. They're in their 50's-80's, I pretty much guarantee they aren't going to look "stunning". They're going to look like old ladies. Nothing wrong with that, it's just the ads seem to imply they somehow magically got better looking over the past 40 years. /end rant
    • Almost every website you go to now, even sites like CNN, CBS, Forbes, etc., have clickbait ads.

      I bet they also wonder why people use ad blockers. You don't have to see those ads, you know.

      • I bet they also wonder why people use ad blockers. You don't have to see those ads, you know.

        Unfortunately, I found ad blockers to be almost as much of a problem as the ads. Often times, if you have an ad blocker enabled, you won't be able to view videos on the site.

        • That's cool with me. I have already added Forbes.com to my personal block list for exactly this reason. There are PLENTY of places to read the same exact story that don't force me to watch their shitty ads.
        • by epine ( 68316 )

          Often times, if you have an ad blocker enabled, you won't be able to view videos on the site.

          I suppose this is a problem because, on the internet, there are too few videos, and way too much time to watch them all. So even the loss of one video is a strike against the home side.

          Ad blocker + plenty of fish attitude = why did I even worry about that stupid girl

          On YouTube, I have adopted a pretty much infallible personal rule about what curiosity links to click through, when I'm bored enough to even think abou

        • if you have an ad blocker enabled, you won't be able to view videos on the site

          Which is rather telling of the quality of their content.

        • You say that as if it is bad. I don't want videos unless I purposefully go to youtube, vimeo, etc.
    • by Nidi62 ( 1525137 )

      Almost every website you go to now, even sites like CNN, CBS, Forbes, etc., have clickbait ads. The ones that irritate me the most lately are "You won't believe what X looks like now, it's stunning!" where X is some sort of 60's or 70's TV show star. They're in their 50's-80's, I pretty much guarantee they aren't going to look "stunning". They're going to look like old ladies. Nothing wrong with that, it's just the ads seem to imply they somehow magically got better looking over the past 40 years. /end rant

      Don't forget the ads that say "20 Celebrities you didn't know were dead" but uses as the ad picture the photo of a still living but hardly working celebrity.

    • The one I despise most of all is the "male enhancement product" quack ad which shows someone holding a geoduck clam in a disturbingly suggestive manner. What Has Been Seen Can Not Be Unseen.
      • I was browsing a serious news site recently without ad blocker and was presented with ads of really ugly fat women with skin flapping about. Something about weight loss I suppose. Yuck, I lost the interest in reading the article and installed ad-blocker.

  • This angry girlfriend read his text messages, you won't believe what happened next!

  • 1. "This presidential candidate deleted 30,000 emails, find out what top secret details they revealed."

    2. "A wall to block illegal immigrants? This presidential candidate says it can be done at no cost to America!"
  • by PPH ( 736903 ) on Thursday August 04, 2016 @12:56PM (#52645689)

    ... Slashdot goes dark.

  • There's a major TV network in my country which has all video titles generated to be click bait. The fucked up thing is that the videos themselves are fine, OK-ish news which are not a pain to watch, are relevant and pretty well done. They don't really need clickbait titles because the quality is above average. Why they do it though is beyond my comprehension.

  • by Anonymous Coward

    So, the smartest bullshitters get through, raising the bar on bullshittery, and making it more of a cognitive challenge to recognise. Gotcha.

    Any rule-based system turns into an arms race, which is why they collapse in favor of value-based systems.

  • by Anonymous Coward
    This will ultimately be used to explain why pro-Israel or conservative posts get buried despite NOT having click-bait headlines.

    Zuck is one self-loathing jew.
  • Some clickbait writers have shorter careers than others.
    • Some clickbait writers have shorter careers than others.

      I would click on that just to see how an artists imagines Married life for the morbidly obese Ron Stoppable and Stressed out middle aged soccer mom Kim Stoppable

  • Since I'm one of the last few carbon-based lifeforms in the entire world who doesn't use Facebook, I can ignore this whole mess. Yay for meeeeeeee!

  • by JustAnotherOldGuy ( 4145623 ) on Thursday August 04, 2016 @01:29PM (#52645983) Journal

    "Facebook Changed One of it's Algorithms And You Won't Believe What Happened Next!"

    "Facebook Reduced Its Clickbait Using This One Weird Trick!"

  • Why do I have to set my newsfeed to "Most Recent" each time I visit facebook?

    .
    facebook should respect my request to view my newsfeed as I want to view it, and stop hiding behind their "algorithm" to show me stuff I don't want to see.

    • Why do I have to set my newsfeed to "Most Recent" each time I visit facebook?

      . facebook should respect my request to view my newsfeed as I want to view it, and stop hiding behind their "algorithm" to show me stuff I don't want to see.

      I regularly post this complaint in my FB feed, calling out Zuckerberg on it. Fuck man, you're a goddamn software company and you can't keep one fucking preference saved?????

      • Come on, I think you two already know the answer to that.
        It's not a bug, it's a feature. It's really not about what you want.

  • For the past couple weeks my feed has shown various "The Rock Arrested!!!!" and "Free The Rock!" nonsense. A quick search shows Snopes debunked this nonsense [snopes.com]. It's a photograph of a scene from one of his movies where his character gets arrested.

    FB's 'algorithm' could start with random clickbait bullshit sites like Outbrain, TMZ and Zergnet.
  • I can spot and avoid a click-bait article without Facebook's help. What I really want from Facebook is a way to block direct marketing posts from my friends without blocking the friend completely (e.g. Herbal Life, Mary Kay, Shake-ology, Stella & Dot, etc.).

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  • For once I actually support something that FB is doing. I'm still zero steps closer to ever joining FB, but it would be nice if this kind of filtering could come to other sites. Maybe here?
  • Click bait is like the 2015 version of the blink tag.
  • they'd give me control over what I see from my friends. As in, everything, please, unless I say otherwise.

    I don't need your clickbait algorithm.

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