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Facebook Will Force Advertising On Ad-Blocking Users (wsj.com) 534

Long-time reader geek writes: Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software (Could be paywalled; alternate source). The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect. "Facebook is ad-supported. Ads are a part of the Facebook experience; they're not a tack on," said Andrew "Boz" Bosworth, Facebook's vice president of engineering for advertising and pages.
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Facebook Will Force Advertising On Ad-Blocking Users

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  • Good (Score:5, Insightful)

    by the_Bionic_lemming ( 446569 ) on Tuesday August 09, 2016 @11:12AM (#52671519)

    Challenge Accepted...

    • It might be a better approach to fingerprint content (I.e scripts, images) and prevent them from running and then outright block anything that has either sound or animation, replacing it with a "click to play" placeholder.

      • Re: Good (Score:5, Funny)

        by Jeremiah Cornelius ( 137 ) on Tuesday August 09, 2016 @11:42AM (#52671877) Homepage Journal

        "Invasive malware and 0day attack vectors are a part of the Facebook experience.."

        • Small and big businesses alike have stopped displaying their own websites in ads and have opted instead to provide a Facebook URL or simply say visit (of like us) on Facebook. The Facebook experience is becoming all to persistent.

          • Re: Good (Score:4, Interesting)

            by Anonymous Coward on Tuesday August 09, 2016 @01:41PM (#52672967)

            that is something i don't understand. why the fuck are you advertising someone else's company like that? is facebook really bringing in that much revenue you can ignore your own branding and your own web site?

            no. if you aren't a facebook exclusive game publisher, it is not.

            the carl jr's-owned chain, hardee's, does that. hardees.com isn't on any packaging, any advertisements, not visible on anything by customers, anywhere.. but

            hardees.com

            is infinitely better than

            facebook.com/hardees with a blue square 'f' next to it.

            the only thing i can think of is that companies think their audience or customer base is too stupid to use the internet, and can only 'facebook'. but i think it may be more like the marketing 'geniuses' are the ones that can only 'facebook' or 'instagram' or 'twitter' and don't know what the 'internet' is.

          • by 6Yankee ( 597075 )

            I remember seeing a billboard in the UK, right about the time when I was thinking about doing a Master's, advertising a Master's in Web Technologies at the university up the road. Perfect!

            "To find out more, visit www.facebook..." Arse. Needless to say, I didn't.

        • Re: Good (Score:5, Insightful)

          by AmiMoJo ( 196126 ) on Tuesday August 09, 2016 @12:06PM (#52672145) Homepage Journal

          They really are that clueless. From FTA:

          What weâ(TM)ve heard is that people donâ(TM)t like to see ads that are irrelevant to them or that disrupt or break their experience. People also want to have control over the kinds of ads they see.

          What is this, 1997? Sure, people don't want irrelevant ads, but they don't want to give you their preferences or be spied on either, so good luck with that. All ads are disruptive, otherwise they would be ignored. The only control they want is an "off" button, which you are now trying to break.

          • Re: Good (Score:5, Funny)

            by JackieBrown ( 987087 ) on Tuesday August 09, 2016 @12:42PM (#52672491)

            I'm pretty sure the off button (closing the page or not going there) still works.

          • They almost talk about ads like they are a service. Who are these people who cannot shop and research on their own and therefore require this service?
            • Re: Good (Score:5, Informative)

              by Diss Champ ( 934796 ) on Tuesday August 09, 2016 @01:44PM (#52672985)

              They are the most valuable commodity that facebook sells to the advertisers that are their true customers.

              • Re: Good (Score:4, Insightful)

                by fluffernutter ( 1411889 ) on Tuesday August 09, 2016 @02:51PM (#52673543)
                But that doesn't answer my question. Facebook actually talks like there is a way to show an ad to a user and benefit them. When in reality, the best experience is an ad-free experience. There is no way to make ads 'an experience'. That's like saying you can benefit people at a beach by taking away half of the mosquitoes.
                • Re: Good (Score:4, Interesting)

                  by DanielRavenNest ( 107550 ) on Tuesday August 09, 2016 @05:43PM (#52674671)

                  > When in reality, the best experience is an ad-free experience.

                  That's not always true. I do hardware design, and enjoy woodworking, and read paper magazines related to both. I find the ads in those magazines useful, because they are very relevant. Now, if I found a penis enhancer ad in either magazine, that would be bad.

                  If Facebook or any other site offered a checklist of ad topics to serve me, I would find that reasonable. I could pick the ones I was interested in, and not see the rest.

            • by mcgrew ( 92797 ) *

              Ads are a service if you see a product advertised that fills a need you have that you thought didn't exist. Serve me an ad for an Android tablet that will play OTA TV (the needed technology is all inside the tablet, all it would need was programming) I'd buy one in a minute. They would be happy band so would I.

              But I don't think that tablet exists; I've looked for it.

          • Re: Good (Score:5, Insightful)

            by nealric ( 3647765 ) on Tuesday August 09, 2016 @04:10PM (#52674145)
            Yes, people do want control of the kind of ads they see. For me, that kind is none at all.
      • It might be a better approach to fingerprint content (I.e scripts, images) and prevent them from running and then outright block anything that has either sound or animation, replacing it with a "click to play" placeholder.

        Won't work. If a website gets aggressive, ad blocking is doomed to fail. The simplest solution for a website is if the ad isn't displayed then the content doesn't load either. One simple solution would be to require the user to answer a question about the ad they just saw, forcing them to pay attention to the ad. This would be a highly aggressive strategy and would likely annoy a lot of people but an ad like that would also pay a lot more than a passive ad. Facebook only makes a few dollars per user pe

        • Re: Good (Score:5, Insightful)

          by MitchDev ( 2526834 ) on Tuesday August 09, 2016 @01:14PM (#52672743)

          "Won't work. If a website gets aggressive, ad blocking is doomed to fail"

          Or that website is doomed to fail.

          Facebook isn't just Zuckerberg's baby anymore, it's gone corporate.

          (The same thing that destroyed Vegas)

        • Well - I also use flashblock and script block so the chances I'll see anything Is fairly null.
    • Re:Good (Score:5, Insightful)

      by Wycliffe ( 116160 ) on Tuesday August 09, 2016 @11:17AM (#52671577) Homepage

      Why would anyone who dislikes ads even use facebook? Facebook is 100% about selling its users to advertisers. I'm surprised it took them this long. This really says less about facebook and more about ad blocking software. The only reason facebook is likely doing this now is because a larger percentage of their users are starting to block ads.

      • by Bruce66423 ( 1678196 ) on Tuesday August 09, 2016 @11:46AM (#52671917)

        It's a way of staying in touch with your friends. It's a way to keep in communication. It's a way to share positive experiences and reach out for support when life kicks you in the face. It allows you to announce things 'safely'; a friend announced the death of his uncle on facebook without having to go through the emotions of telling people face to face.

        It's not necessary, but it has become a useful tool in our culture.

        • by TheGratefulNet ( 143330 ) on Tuesday August 09, 2016 @11:59AM (#52672037)

          this will sound elitist (but I don't care) - anyone I can't reach via email or other non-single-company-is-an-internet methods is not worth staying in touch with. there is phone, email and real life ways. some people enjoy texting (I don't).

          you are basically lazy, I suppose. you want everyone on one site. I don't. I see no value in that, to be honest. I see the lock-in and the privacy invasion and I stay in touch with REAL friends via email and in person.

          fuck fecebook. you think you need it but you'd be surprised how much you can get along fine (better, I would argue) without it.

          • by Anonymous Coward on Tuesday August 09, 2016 @12:06PM (#52672135)

            Also people who don't bother to use caps. Bunch of wankers.

          • I have taken a break from my account since October 2015 so totally agree. Tell you what Zuckerberg fuck off with the extra advertising. I wont be back unless someone finds a way to turn it off. Also if your company is only accessible on Facebook, well you can fuck off too.

          • by SirSlud ( 67381 ) on Tuesday August 09, 2016 @12:34PM (#52672409) Homepage

            And before that, there were telegrams! And before that, there was mail!

            • Unlike email vs telegrams, Facebook adds nothing that didn't already exist before (in email, instant messaging, newsgroups/forums/mailing lists, websites, etc) except ads.

              • by AthanasiusKircher ( 1333179 ) on Tuesday August 09, 2016 @01:58PM (#52673093)

                Unlike email vs telegrams, Facebook adds nothing that didn't already exist before (in email, instant messaging, newsgroups/forums/mailing lists, websites, etc) except ads.

                That's NOT true. I'm absolutely NOT a fan of Facebook (and frequently go several months between checking on my account -- I only keep it because there are a few people who seem to only know how to use Facebook to contact people now; they can't figure out email anymore), but the social media experience of Facebook is distinct from all other things you've mentioned.

                Namely: you can broadcast information to a specific group of people (your "friends" or subgroups of them), while simultaneously also allowing them the option to "tune in" or "tune out" as they wish.

                To do this with previous tech, you'd have to do something like set up a specific email list with all of your friends AND have them simultaneously set up email filters so they could control when they saw your messages (rather than just getting spammed in their inbox by your random posts). AND they'd have to do that for each of their friends individually.

                But that's not even it -- because the ability to respond to posts by friends (and have them be visible to specific sets of people) couldn't really work with previous tech without a lot of configuration. Facebook is probably closest to a concatenated set of private blogs from all of your friends (where the typical blogpost is rather short, but you can post comments), but again that wasn't really easy to set up with previous tech.

                Again, I'm not a huge fan of the Facebook experience, but it does lead to a different sort of interaction compared to previous social media.

            • What other communication channel in existence has opened what you sent, recorded it, put it in an envelope with ads, put it back in the original envelope and sent it on. Welcome to a brave new world.
          • Yep, You nailed it.
            FB is all about control.
            And the truth is, the laziness factor(aka "convenience") is really the main reason people do it, and if you look at human behavior, it's not surprising.
        • by Aaden42 ( 198257 )

          It's interesting what you said about "safer" way to communicate. To me, my paranoia of FB et al. monitoring means absolutely nothing but the shiny & happy goes on FB. If something "bad" as simple as my cat took a dump on the carpet happened, that's not going on FB. Nevermind somebody died or I'm having a rough time & need help. I've got end-to-end encrypted messaging to simply reach out to my real friends, and face to face meetings for anything more in depth than, "Hey, mind if I come over?"

          I mi

      • Re:Good (Score:5, Insightful)

        by Kjella ( 173770 ) on Tuesday August 09, 2016 @12:02PM (#52672093) Homepage

        Why would anyone who dislikes ads even use facebook? Facebook is 100% about selling its users to advertisers. I'm surprised it took them this long.

        Because everybody else does, it takes two to be social. Which is probably why they haven't done it earlier, annoy a critical mass of users and they might switch to an alternative. I guess they feel confident enough about their position that you might whine and complain but nobody's going to organize a revolt, there's not even an obvious competitor as Tumblr, Twitter, Instagram, Skype, Snapchat etc. are all quite different from Facebook.

      • Re:Good (Score:5, Interesting)

        by pla ( 258480 ) on Tuesday August 09, 2016 @01:11PM (#52672721) Journal
        Why would anyone who dislikes ads even use facebook?

        The irony here, 99% of the time I go to Facebook, I go there specifically for ads.

        Except... Not the ads Facebook wants me to see. I go there for things like menus and hours and contact info for local small businesses (because apparently controlling your online presence by having your own website has become passe).

        That said - Challenge accepted, Zuckmeister! Let's see how effective you can block ads (or block those who try). Why, just look how well it worked for the likes of Forbes and Wired [thestack.com]!
        • Are you sure about the correct cause/effect. I almost made the comment that I wonder if this isn't a sign that facebook is starting to hurt. It seems to me like the companies that try the hardest to block ad blockers are companies that are declining and slowly failing. This could also be said for companies that start using more and more intrusive ads (that pay slightly better per view). It's seem like many times it is a failed attempt to stop the bleeding that is happening for other reasons.

          • Re:Good (Score:4, Insightful)

            by Fire_Wraith ( 1460385 ) on Tuesday August 09, 2016 @03:21PM (#52673739)
            It's an interesting chicken/egg question. Are they failing because they refuse adblockers, or are they failing already, with that being just a symptom? I know my anecdotal experience has been to stop visiting those two sites ever, but I'm possibly an outlier.

            Now, it's a reasonable argument that anyone using an adblocker wasn't helping their revenue stream to begin with, but that may be too simple an answer. Even adblocked pageviews have value to a site, because people don't simply read web pages in a vacuum. They share stories with their friends, that might not otherwise see them. Cut off the adblocked portion of the internet audience, and you're reaching a lot less people, and that's where you lose the pageviews that pay you. I would also posit that internet users that employ adblock are more likely to be active/heavy users of the internet, but that's conjecture on my part.
    • is are you going to stop using Facebook. It's child's play to break adblockers. Just serve the ads up from your site instead of with an iframe.

      A lot of /.ers will stop. But I'm guessing the general populace won't. I know one of my buddies who's a table top gamer absolutely hates facebook but lives with it because that's how tournaments and even pickup games are organized. Back in the 'good old days' you showed up at a store and got a pickup game. Now it's all coordinated over Facebook.

      You might be t
  • by QuietLagoon ( 813062 ) on Tuesday August 09, 2016 @11:15AM (#52671555)
    If facebook continues to make its site user-unfriendly, I'll simply stop using facebook. I've already dropped back on my usage because I cannot view my timeline the way I want to view it, i.e., facebook keeps shoving things it considers to be "important" in my face, things I don't care about. If facebook starts doing the same thing with ads, I'll just move on.
    • by grub ( 11606 ) <slashdot@grub.net> on Tuesday August 09, 2016 @11:20AM (#52671605) Homepage Journal
      Use the FB Purity extension [fbpurity.com] for all major browsers. It does a lot of nice customizable things to FB, even an unfriend notifier.
    • by Salgak1 ( 20136 )

      Facebook is rapidly becoming the MySpace of 2016.

      I rather suspect it's already had its' "Elvis Year [urbandictionary.com]", and the decline has already begun. Between the "we know better" on content, the blatant political bias, and now the ad-block bypass attempt. . . .

      • People have been predicting the decline of Facebook for several years. It has still not happened.
      • One major difference: when MySpace when into decline, it was because everyone moved to Facebook. Where can we move to now? What are the real alternatives?

        • Go back to using the perfectly good open technologies that predates all this walled garden social network shit.

        • by lgw ( 121541 )

          One major difference: when MySpace when into decline, it was because everyone moved to Facebook. Where can we move to now? What are the real alternatives?

          The kids have already moved to Snapchat. Old people will no doubt stay with Facebook forever, but that's the end of growth and growth is holy in Silly Valley. FB will become more aggressive in monetizing it's existing user base over time.

    • by Malc ( 1751 )

      Yeah I've basically stopped using it on my phone because of the advertising, sponsored links. All advertising is annoying, perhaps especially because I've grown up with the ad-free BBC. There's enough noise already on FB with pictures of people's food and other annoucements about the most banal parts of their lives without throwing more advertising in to the mix.

      The funniest bit of the story for me was FB trying to equate itself with journalism. They're far too far up their own arses.

    • Agreed. It seems the ratio of undesired content to desired content is continuing to shift further and further towards advertisers that soon we will have to scroll all the way down to the bottom of a page to see one relevant post. Where will it stop!?

      • by bondsbw ( 888959 )

        It probably won't stop. Facebook is a company; it exists to make money, and advertisements seem to be much more acceptable to most Internet users than requiring direct payment.

        It's ok if someone doesn't like that they got hooked on freebies and now Facebook wants to cash in. It's also ok to dump Facebook. The choice is completely on the end-user; nevertheless I suspect that griping and complaining, followed by acceptance, will be the typical response.

    • But you misunderstand. "Ads are a part of the Facebook experience; they're not a tack on". Instead of moaning about ads, you should sit back and enjoy the enhanced experience they offer.

      Seriously, whoever came up with the idea of selling ads to the public as an "experience" (a turn of phrase that is increasingly heard) has lost all connection with reality. People put up with ads at best. And it may entice them to click or buy something from time to time. But no one wants them.
  • by npslider ( 4555045 ) on Tuesday August 09, 2016 @11:18AM (#52671589)

    Will this lead to a paid version of Facebook, that allows paid subscribers to see less or no ads?

    • by Anonymous Coward on Tuesday August 09, 2016 @11:20AM (#52671609)

      Probably. Which will then lead to a new Facebook program to allow advertisers^W content producers to push their stories to the top of the newsfeeds of the paid version...

    • by Bender Unit 22 ( 216955 ) on Tuesday August 09, 2016 @11:31AM (#52671735) Journal

      Some of my local newspapers starting blocking people who uses adblock, which I use because of the ads(duh) and the 3rd party tracking.
      So I asked them: "If I subscribe and pay for access to your full site, will I then be able to see the site ad free as well as free from trackers?".
      The answer was: "no".

      Ok then, bye..

      • by npslider ( 4555045 ) on Tuesday August 09, 2016 @11:47AM (#52671925)

        The newspapers are doing this because they are in decline. Every form of mass media is saturated with advertising, The value of ads is going down, as we are become so used to them we are blocking them out like the sound of the train in the background.

      • This isn't that unusual - if you buy a dead tree newspaper, that doesn't mean that you get one without the ads.
        • by Megane ( 129182 ) on Tuesday August 09, 2016 @12:44PM (#52672511)
          On the other hand, the ads in dead tree newspapers don't sing, dance, cover the non-advertising content, or attempt to install crap on your computer. In my experience the few sites that actually run their own ad servers tend to have non-annoying ads (for instance, hackaday), but most whore themselves out to ad wholesalers who will sub-whore out to other ad wholesalers, the latter of which are often the ones with the lowest standards. The real bottom-feeding scum are the ones that are used by piracy sites like TPB, but I think they expect their serious users to block ads anyhow.
        • At least those ads don't install malware on your computer...

        • by pla ( 258480 )
          This isn't that unusual - if you buy a dead tree newspaper, that doesn't mean that you get one without the ads.

          Key difference - Most of the ads in a dead-tree paper occur in one or two dedicated sections. Many people buy the paper specifically for the ads. Even the small number that manage to creep into other sections don't leap out and nag you, they just sit there quietly and well-behaved as you read around them and probably don't even notice they exist.

          Compare that to the "experience" at most newsp
    • Comment removed (Score:4, Interesting)

      by account_deleted ( 4530225 ) on Tuesday August 09, 2016 @12:38PM (#52672443)
      Comment removed based on user account deletion
  • Perfect Timing (Score:5, Interesting)

    by sciengin ( 4278027 ) on Tuesday August 09, 2016 @11:20AM (#52671599)

    Just now, when Facebook has started losing users for the first time in its history, and more and more people are turning (finally) to adblockers for self-defense against malware and data charges (also thanks to the ongoing lawsuits in different country against AdBlock), Facebook finally announces that it will inject more ads.

    Yeah, I guess with this shovel digging their own grave will become much easier.

    • Some people will leave. However, there are far too many addicted users that would have an easier time kicking a heroin habit than giving up Facebook.

  • by OzPeter ( 195038 ) on Tuesday August 09, 2016 @11:20AM (#52671603)

    Whenever FB puts an adv. in my feed I flag it as being Offensive and Sexually explicit. It may not screw FB over by much to do so, but it makes me feel good.

    (Kinda like yesterday when I strung the Indian "computer support" guy along for 15 minutes by pretending to poking around my windows machine. In the end he asked my what browser I was using, and when I said Safari he swore in his native language and then hung up on me)

    • by Rogue974 ( 657982 ) on Tuesday August 09, 2016 @12:08PM (#52672161)

      My personal best was 37 minutes before I finally let the guy know I was stringing him along. I was working at home and had a whole lot of completely mind numbing tasks when the guy called so I could continue to work and mess with the guy.

      I acted all concerned and said, let me get to my computer room, it is on the other side of the house and put the phone down for 2 minutes. Then I picked up he was still there so I said, hold on, it is booting...which one, I have 4? I told him, they are old and slow and will take a bit to boot hold on, another 2 minutes of putting the phone down.

      Then I started playing along, acting like the horrible end user who is totally illiterate and can barely use a computer. Had "monitor issues" because it was unplugged. Didn't know where anything was. He told me to open a command prompt and type things in, which always resulted in Unknown command because i was "misspelling" what he told me because I was bad at typing or thought it was a different letter because of his accent.. He then switched to Alpha, Sam, Sam, designation and I pretended to type in alpha, sam, sam.

      Then I used the bathroom, picked up stuff around the house a bit and finally needed to get back to actual work and told him, I will level with you, I do PC security stuff for a living, I have been messing with you the entire time.

      He said, well this entire time I have been hacking into your machine and stealing all of your files and if you don't pay me, I will not let you have them back. I laughed and said, no you aren't to which he said, never underestimate the power of the common man. I told him, you are a common criminal and not that good of one and that lead to the tirade of swearing and he hung up!

    • Kinda like yesterday when I strung the Indian "computer support" guy along for 15 minutes by pretending to poking around my windows machine. In the end he asked my what browser I was using, and when I said Safari he swore in his native language and then hung up on me

      A friend of mine did this and imagine how angry the guy on the other side was when he realized my friend was describing the panel of a microwave. I find it even funnier because microwaves typically have a "Start" button.

  • Facebook's in the business of selling ads. If they keep adblockers from working, then some people will just put up with the ads, and some people will stop using Facebook. I bet the second group is actually pretty darn small (/. readers are HIGHLY non-representative of the population as a whole), and, since they aren't generating any revenue for FB, I don't think they'll be crushed to see them go.
    • by AchilleTalon ( 540925 ) on Tuesday August 09, 2016 @11:52AM (#52671965) Homepage
      You are totally wrong. Every user on Facebook generates revenues even if he uses adblockers. The reason is simple, because every user interact with others and keep others interacting with him and among these others there is some who are not using adblockers. That's the essence of social media. The attraction phenomena is driven by the users themselves. If you start to lose users, you are starting lose market, no matter if it reflects immediately on your revenues or not.
  • Not My Problem (Score:4, Insightful)

    by sjbe ( 173966 ) on Tuesday August 09, 2016 @11:39AM (#52671833)

    Facebook is ad-supported. Ads are a part of the Facebook experience; they're not a tack on,

    A) Yes the ads ARE tacked on after the fact. B) Facebook being ad supported is Not My Problem (tm). If they want to negotiate a deal directly with me for cash money whereby I will no longer block ads I'm willing to have that conversation but it won't be cheap. Certainly will cost them more than the shitty services they currently provide. I will actively fight anyone who thinks they have a right to put advertisements in front of me without my explicit permission.

  • by RevRagnarok ( 583910 ) on Tuesday August 09, 2016 @11:54AM (#52671985) Homepage Journal
    As long as F.B. Purity works, I will be on Facebook.
  • by wbr1 ( 2538558 ) on Tuesday August 09, 2016 @11:54AM (#52671989)
    There is an arms race between advertisers and users. This is but one of the escalations that will occur. The fact is that ads are so mismanaged, annoying, and malware ridden that people are tolerating them less and less. It has become the defacto standard of our it shop to not only install ad blockers for most customer, but tell customers why and educate them on the aspects of adblocker use. In the year since that started we have seen repeat malware issues go down by over 50%.

    Sorry FB, you can go shove it. The blockers will find a way. The industry must change or it will collapse under its problems.

  • by Z80a ( 971949 ) on Tuesday August 09, 2016 @12:04PM (#52672113)

    "15 million facebook users infected with malware in a popunder ad."

  • by PhantomHarlock ( 189617 ) on Tuesday August 09, 2016 @12:09PM (#52672181)

    A good ad-blocker should let the page think it is being rendered exactly as requested, but actually removing the display of the ads to the user.

    What manner of Javascript trickery or feedback loops do large site owners use to try to get around that?

    It seems like the paradigm needs to be a sort of sandbox for the page and its anti-adblocker scripting, and then the page is delivered to the user sans ads completely unknowingly to the page.

    I guess the one thing Facebook could do to make it very hard to remove the ads is to make them look exactly like a user post. you would need a sort of fingerprinting as another poster mentioned to get around it.

    • While I personally like that idea, the counterargument I've heard against it is that it defeats the bandwidth- and CPU- and memory-saving purposes of blocking ads, and gets you only the security and anti-annoyance features. Combining your sandbox idea with some kind of resource-limiter on the sandbox (so the site can only use a reasonable amount of bandwidth, CPU, memory, etc) seems like it could alleviate some of those concerns, but then I suspect that the actual parts of the site the user wants to interac

    • by Arkham ( 10779 )
      Ad blocker detectors are pretty common because ad blockers are dumb.

      1. Put "ads.js" on your page. All ad blockers will block it. In it, just create a small div or something:
      var e=document.createElement('div'); e.id='someAdDivHere'; e.style.display='none'; document.body.appendChild(e);

      2. Check to see if the div was created, and if not take action:
      if(document.getElementById('someAdDivHere')){ alert('Blocking Ads: No'); } else { alert('Blocking Ads: Yes'); // put in code to hide all content or

  • by OrangeTide ( 124937 ) on Tuesday August 09, 2016 @12:28PM (#52672347) Homepage Journal

    I predict I will be able to go back to my ad-blocking ways in less than 24 hours after this.

    I really see no reason to support the ad supported business model. Most of the internet's history shows that ads have been a burden on the proper functioning of the network, and ad revenue was not a significant contributor to the maintenance, function and expansion of the internet. I laugh in the face of anyone who tries to convince me that removing ads from the Internet will be the downfall of the service and of civilization. (to be fair, I live in Silicon Valley, so the people I interact with are usually micro-CEOs for some nonviable pipe-dream start-up)

    If you want to operate a business online, great. If you want to send virtual flyers to your repeat customers who opt-in, fine. Do I need every video player and social network covered with CSS overlays for ads? no way!

  • by laurencetux ( 841046 ) on Tuesday August 09, 2016 @12:30PM (#52672375)

    I will turn off my adblocker for your site if

    1 ads are STATIC IMAGES ONLY (text ads are fine and you may script ad swapping/updating)
    2 you take responsibilty for the content of the ad (no outsourcing to an outsourcer that ..)
    3 this includes paying to have my system rebuilt if a bad ad gets served to me
    4 give me the capability to block types of ads i do not want to see (yes you can datamine this info as you would like)

    oh and clearly separate ad content from "real" content

  • Sériously ? (Score:5, Interesting)

    by Thanatiel ( 445743 ) on Tuesday August 09, 2016 @01:12PM (#52672727)

    Ha ha ha ha ha.
    People hate advertising.
    Ad blockers allow people to endure some services. Without them, the choice between being harassed or not using the service seems trivial.

    Bar a couple of exceptions, any service that asked me to disable my adblocker just got me closing the page and looking for the next choice.

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