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Instagram Stories Hits 150M Active Users, Adds Advertising To Instagram Stories (techcrunch.com) 31

An anonymous reader writes: Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it's swiftly moving to monetize that massive audience. Along with the new 150 million daily user stat, Instagram today announced the launch of ads mixed into Stories. The unclickable 5-second photo and 15-second video ads appear between different people's stories and can be easily skipped. Instagram will also provide business accounts with analytics on the reach, impressions, replies and exits of their Stories.

Instagram Stories Hits 150M Active Users, Adds Advertising To Instagram Stories

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