Sometimes it is hard to tell if Elon Musk is serious about the things he says. But as for his "boring" claims, that's really happening. In a wide-range interview with Bloomberg, the billionaire talked more about his new venture, The Boring Company. The idea began on a Saturday morning a few weeks ago when Musk tweeted, "Traffic is driving me nuts. Am going to build a tunnel boring machine and just start digging..." Over the course of next few hours later, Musk added, "It shall be called 'The Boring Company,' Boring, it's what we do. I am actually going to do this. Excerpts from the story: And so, around noon on a Friday in January, an excavation crew started digging. "I was like, 'Hey, what's the biggest hole we can make by Sunday evening?'" Musk says. [...] "My other idea was to call it Tunnels R Us and to essentially troll Toys "R" Us into filing a lawsuit," he says, letting out a loud and well-articulated ha-ha-ha-ha. "Now we've decided to troll AT&T instead! We're going to call it American Tubes and Tunnels." When I ask him if the tunnel venture will be a subsidiary of SpaceX or an independent company, he responds cryptically. "Don't you read my Twitter? The Boring Company. Or TBC. To Be Continued." An aide chimes in: Yes, the Boring Company, aka To Be Continued, aka Tunnels R Us, aka American Tubes and Tunnels, aka whatever, will indeed be an independent company. Tunnel technology is older than rockets, and boring speeds are pretty much what they were 50 years ago. Musk says he hopes to build a much faster tunneling machine and use it to dig thousands of miles, eventually creating a vast underground network that includes as many as 30 levels of tunnels for cars and high-speed trains such as the Hyperloop. Musk chose the SpaceX parking lot as the site of his first dig, mostly because it was convenient and he could legally do so without city permits. The plan is to expand the current hole into a ramp designed for a large tunnel boring machine and then start digging horizontally once the machine is 50 feet or so below ground, which would make it low enough to clear gas and sewer lines and to be undetectable at the surface. 100 marks to Bloomberg for the headline, and the story which is as funny as it is insightful.