gollum123 shares a report by Sean Illing via Vox: "Google is a digital truth serum," Seth Stephens-Davidowitz, author of Everybody Lies , told me in a recent interview. "People tell Google things that they don't tell to possibly anybody else, things they might not tell to family members, friends, anonymous surveys, or doctors." Stephens-Davidowitz was working on a PhD in economics at Harvard when he became obsessed with Google Trends, a tool that tracks how frequently searches are made in a given area over a given time period. As a barometer of our national consciousness, Google is as accurate (and predictive) as it gets. In 2016, when the Republican primaries were just beginning, most pundits and pollsters did not believe Trump could win. After all, he had insulted veterans, women, minorities, and countless other constituencies. But Stephens-Davidowitz saw clues in his Google research that suggested Trump was far more serious than many supposed. Searches containing racist epithets and jokes were spiking across the country during Trump's primary run, and not merely in the South but in upstate New York, Western Pennsylvania, Eastern Ohio, rural Illinois, West Virginia, and industrial Michigan.