An anonymous reader shares a report: Airlines -- an industry not known for stellar customer interactions -- are joining the party, and not just to break the bad news about your flight. They're inviting you to ask questions, and maybe even complain. Two airlines have dipped their wings into the waters of two-way texting. Hawaiian Holdings's Hawaiian Airlines is adding the feature while JetBlue Airways took a stake in a software startup that will allow its call center staff to start texting customers in the coming months. Texting, technically called SMS (which stands for short message service), is arguably the world's most favored form of communication, but much of corporate America has been slow to adapt. The few that have -- including Verizon Wireless retailers, British telecom company Sky UK, and Nestle SA's frozen foods division -- are dwarfed by an array of local commerce, from insurance agents, veterinarians, air conditioning techs, and auto dealers who have already jumped in to conduct their business.